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    Going Nowhere

    NBA Trade Deadline truth: Why Daryl Morey should blow up the Rockets roster andstart over

    Brendan K. O'Grady
    Mar 13, 2012 | 10:17 am

    As the NBA trade deadline looms in a season that’s positively raced by thus far, two-thirds of the teams in Texas seem quietly content. The Spurs are, as ever, the Spurs, and with Tony Parker playing like a darkhorse MVP candidate, San Antonio’s front office has not made so much as a peep suggesting that its championship caliber core is in danger of being disturbed.

    Meanwhile, in Dallas, the never-silent Mark Cuban has gone out of his way to tell the media that the Mavericks aren’t hurrying to pick up the phone either.

    But down in Houston, one team has some very serious decisions to make. This plucky Houston Rockets squad finds itself clinging to the eighth seed in the Western conference, with the Minnesota Timberwolves, the Portland Trailblazers, the Utah Jazz and the Phoenix Suns all within two and half games of that final playoff spot. Houston is also looking down the barrel of one of the toughest second-half schedules in the NBA and with a road record of just 7-14, the Rockets are not exactly scaring anybody when the they pull into town.

    Adding another such piece to the only NBA starting five not to feature a single lottery-selected player would certainly not make the Rockets anything close to a contender in the ultra-competitive West.

    Now, on the brink of a season-defining date and possible turning point for the future of the franchise, let’s look at three potential trade deadline strategies for the Rockets.

    Option #1: Take a gamble

    Of all the teams waiting for a certain Dwight Howard-sized domino to fall, nobody outside of Orlando has as much to lose at the New Jersey Nets. The Nets made waves last year when the franchise swooped in at the trade deadline in a play for superstar point guard Deron Williams, and then spent the better part of the next 10 months apparently trying to convince him that a pairing with Howard in Brooklyn was their destiny.

    As the Nets continue to sweat out this year’s deadline, the dream of acquiring Howard for Brook Lopez is fading, and their best hopes might now rely on convincing Howard to relocate in free agency and begging Williams not to leave the door swinging on his way out. With several more attractive options on the table (Dallas conveniently cleared out just enough space to sign two near-max level deals in the summer of 2012), at what point do the Nets start to think of themselves more as sellers than buyers?

    That’s where a team like the Rockets finds an opening, a chance to get splashy, to take some risks. Could New Jersey find an offer for Williams better than, say, Kyle Lowry and Kevin Martin? Could Williams be convinced that playing with a different famously well-run team in his home state is as viable an option as signing with Dallas?

    If anybody could make a case for building around D-Will, it would be Daryl Morey, wouldn’t it?

    Option #2: Do nothing

    Or really, “Don’t just play the role of facilitator” (at least not yet . . .) It’s true that, with Morey’s reputation as a guy who can never say no to picking up an undervalued player on the cheap, Houston is one of the franchises most often called-upon to help grease the wheels of the trade machine. Unfortunately, the value that’s usually represented in such deals tends to be of the “solid rotation guy” level.

    While that might make a solid Rockets team marginally better, adding another such piece to the only NBA starting five not to feature a single lottery-selected player would certainly not make the Rockets anything close to a contender in the ultra-competitive West.

    The closest thing that Houston has come to a game-changing deal this year was a deal for Pau Gasol that momentarily paved the way for Chris Paul to move to the Lakers and the Hornets to vault into the lottery. In that scenario, LA would have likely renewed its standing amongst the league’s elite, the Hornets would have upgraded some pieces (particularly at power forward and shooting guard) without taking on unattractive contracts, and the Rockets . . . well, what exactly was that plan again?

    Adding one great big man to the mix in Houston might secure its place in the playoffs, but that would still place it far away from the championship aspirations of the Yao Ming era.

    Option #3: Sell, sell, sell

    Burn it all down by Thursday. Ship off assets like Kevin Martin and Luis Scola to contending teams before their value as players begins to lessen. Accumulate as many first round picks in the process as possible, and start again from the ground up in what promises to be one of the richest drafts of the last decade.

    With a wealth of college players staying in school to avoid the lockout-headache that hung over last year’s draft and scouts debating seemingly every likely draft entry not named “Anthony Davis” as a potential lottery selection, there might never be a better time to hold picks in the mid-teens or early-twenties. Meanwhile, Chicago, Oklahoma City, Philadelphia and both Los Angeles franchises are but a few possible teams in the market for a key rotation piece at a decent price, with a particular premium placed on wing scorers (like Martin) and point guard depth (Kevin Lowry).

    Acquiring draft assets and cap space before the ides of March would allow the Rockets the best of both worlds. Houston would be in prime position during the free agent-frenzy of June, placing the Rocket much more favorably to land franchise-shaping players as either a destination city or the third partner in somebody else’s dealings. Or, the franchise could do what sooner or later every mediocre team must: Decide if it’s time for to blow it all up and start over again from the ground up.

    At least if these Rockets detonate, they’ll have no shortage of options when dealing with the fallout.

    unspecified
    news/sports

    open containers for all

    Houston suburb's new social district sweetens World Cup festivities

    Jef Rouner
    Nov 25, 2025 | 10:30 am
    A shot of the entrance to the First Colony Mall in Sugar Land with the Cheesecake Factory in the background.
    Photo courtesy of Visit Sugar Land
    First Colony Mall will be part of the new Sugar Land social district.

    As the 2026 FIFA World Cup nears, Houston is preparing a variety of ways to the welcome the thousands of visitors the event will draw. The latest is in Sugar Land, where city authorities announced the creation of a new social district that will open on Friday, December 5.

    “The Sugar Land Social District reflects our city’s trailblazing spirit and shows how we’re ready to redefine what a vibrant destination can be,” said Elizabeth Huff, director of economic development & tourism. “By bringing together our dining, entertainment, and cultural experiences in a walkable setting, it creates a sweeter experience for residents, visitors, and groups alike, positioning Sugar Land as a great supporter to Houston as we prepare to welcome the world for FIFA World Cup 2026.”

    Running June 11-July 29, the 2026 World Cup will feature games in the United States, Mexico, and Canada. NRG Stadium is scheduled to host seven matches over the course of the tournament. That includes five group stage matches, one in the Round of 32, and one in the Round of 16. Sugar Land has partnered with FIFA to earn the title of "Host City Supporter.

    What is a Social District?

    Basically, a social district turns large areas into a party zone where people can legally walk between various businesses and events with open containers of alcohol. Think the Wynwood Art District in Miami, Florida or the Arts District in Downtown Los Angeles, California. The lack of restrictions begets a more relaxed, party atmosphere while the focus on walkable areas adds a greater sense of community.

    The Sugar Land Social District encompasses parts of the Sugar Land Town Square and First Colony Mall. It will be open Monday through Saturday from 7 am to 2:15 am and Sunday from noon to 2:15 am. The boundaries of the district will be clearly marked to prevent people from wandering outside of them and violating open container laws. The Sugar Land Police Department will regularly patrol the district.

    More than a dozen bars and restaurants lie within the district, including Flying Saucer Draught Emporium, Little Woodrow's, Baker Street Pub, B.B. Italia, and others.

    Social District Opening Party

    The official debut of the social district on Friday, December 5 will start at 10:30 am at Little Woodrow's Sugar Land with a FIFA World Cup 2026 Final Draw Watch Party lasting until 1 pm. From 5-8 pm, the annual tree lighting ceremony will take place in the town square. Visitors who purchase beverages from three participating vendors will receive a free custom FIFA World Cup 2026 Houston and Visit Sugar Land koozie, as well as a free hot chocolate from the Visit Sugar Land cart.

    “As part of our city's Strategic Action Plan and Stimulating Economic Growth All-In Initiative, this new social district isn’t just about enjoying a drink outdoors; it’s about creating a more connected and walkable community,” said Teagan Trammell, strategic and government affairs management analyst for the City of Sugar Land. “By encouraging people to explore our local restaurants and bars on foot, we’re strengthening the bonds between residents, visitors, and businesses while showcasing the vibrant culture that makes Sugar Land stand out.”

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