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    sowing more wild oats

    Underbelly Hospitality plans Spring Branch outposts of Texas comfort food and burger restaurants

    Eric Sandler
    Nov 14, 2022 | 11:25 am

    A burger joint and a Texas comfort food restaurant are heading to Spring Branch. Underbelly Burger and Wild Oats will open their second locations at 1222 Witte Rd. next year.

    Located in a former warehouse at the corner of Witte Road and Westview Road, real estate developer MLB Capital Partners is transforming the property into a dining and entertainment destination. The two restaurants, which are part of Underbelly Hospitality, will be joined by The Decoy, a patio bar with sand volleyball courts from the owners of Wakefield Crowbar. MLB Capital Partners principal Todd Mason is also the owner of Underbelly Hospitality.

    “We saw potential early on to reinvigorate this site as a community lifestyle destination in the fast-growing Memorial area,” MLB partner Jeff Lindenberger said in a statement. “This location is well-suited to cater to community gatherings, workday lunches, family outings, and everything in between.”

    Wild Oats opened its first location at the Houston Farmers Market in February. Described by partner Nick Fine as “a love letter to Texas,” the restaurant serves reinterpretations of classic Texas fare such as chili, chicken fried steak, and wood-grilled chicken with King Ranch casserole.

    “My idea [for] the menu is for everybody to get it,” Fine told CultureMap in February. “I don’t want everyone to be like ‘whoa, he’s doing all this crazy stuff.’ I just want everything to be really good food but also technically really sound.”

    The new Wild Oats will seat approximately 180 people across its main dining room, private dining room, and outdoor patio. Its design will be similar to the original, which nods to Texas’ different regions and eras in its history.

    Although Fine recently left his full-time role as Underbelly Hospitality’s culinary director to spend more time with his family, he remains a partner in Wild Oats. The company plans to hire an executive chef to oversee the Spring Branch location, according to a release.

    Underbelly Burger will be located next to Wild Oats, just like they are at the Houston Farmers Market. The retro-styled restaurant serves burgers made with Texas beef from 44 Farms and R-C Ranch alongside veggie burgers, chicken sandwiches, hot dogs, fries, and shakes. Similar in design to the first location, Underbelly Burger will offer seating for 12 inside with outdoor seating on its patio and adjacent greenspace.

    The company started the burger concept to better utilize the beef it purchases for Georgia James, its luxurious steakhouse in the Regent Square mixed-use development. While a whole cow might only yield 20-26 ribeyes, it produces 250 pounds of meat that can become burger grind, according to a release. Selling burgers makes for a more sustainable, environmentally-friendly use of resources.

    “Wild Oats and Underbelly Burger are our most family-friendly concepts, and it felt very natural to want to introduce those brands to the Spring Branch community,” Underbelly Hospitality director of operations Nina Quincy said in a statement. “The second locations for Wild Oats and Underbelly Burger will be elevated and expanded spaces from their predecessors, featuring the flavors and techniques that both are known for.”

    The two new restaurants are the company’s first new projects since the departure of founding chef Chris Shepherd, who left this summer to focus on the Southern Smoke Foundation, a non-profit that offers emergency assistance to hospitality workers in crisis situations. Underbelly Hospitality will also open its new Italian concept Pastore next to Georgia James in 2023.

    Wild Oats chili

    Photo by Claudia Casbarian

    Wild Oats serves Texas fare like chili and chicken fried steak.

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    NY Times names pioneering Houston restaurant to 'greatest Mexican' list

    Eric Sandler
    Aug 14, 2026 | 9:00 am
    News, Hugo's, interior
    Photo by Julie Soefer Greater Houston Convention and Visitors Bureau
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    The New York Times included four Texas restaurants on its list of “41 of the Greatest Mexican Restaurants Across the United States.” Published Thursday, August 13, the Texas restaurants on the list are:

    • Burnt Bean Co., a barbecue restaurant in Seguin
    • Garcia’s Mexican Food, a Tex-Mex diner in San Antonio
    • Hugo’s, an interior Mexican restaurant in Houston
    • Nixta Taqueria, a creative taco concept in Austin

    Mostly written by James Beard Award-winning food writers Brett Anderson and Bill Esparza, the duo “visited dozens of Mexicans restaurants across the country over the course of a year” to compile the list, the Times explains.

    “This list is not an attempt to rank the best Mexican restaurants,” the duo write. “It is, rather, a mosaic of great places to eat, from food trucks to corner restaurants to tasting-menu counters. We hope it tells an expansive story about Mexican cooking in America today — a dynamic cuisine all its own, and as American as any food.”

    As Texas Monthly’s No. 1 ranked barbecue joint, Burnt Bean Co. is already well known for its smoked meats, but the Times also hails its Mexican cuisine, which includes its signature Sunday morning menu with menudo, barbacoa tacos, and brisket huevos rancheros.

    “You could call it Tex-Mex barbecue, but it’s just how barbecue is eaten in a state whose Mexican border is more than 1,200 miles long,” Anderson writes

    Founded in 1962, Anderson hails Garcia’s for its consistency, affordability, and pioneering combination of smoked brisket tacos. “Garcia’s is what an idealized American diner looks like in this part of the country: housemade salsas, tortillas instead of toast and plates of nourishing food at prices that explain why some customers visit multiple times a day,” he writes.

    The article credits Hugo’s for introducing the city’s diners to a deeper understanding of the breadth of Mexican cuisine. “Aged into a fine-dining lion in the cradle of Tex-Mex, Hugo’s still features longtime staples like banana leaf-wrapped cabrito, grilled octopus and sautéed chapulines, not to mention mezcals and Mexican wine,” Anderson writes.

    “I’m so glad I took a risk taking that train to Houston and, eventually, opening Hugo’s,” Ortega said in response to CultureMap’s request for comment about being included on the list. “I had no idea how it would turn out, I just knew was it was the food that I grew up eating and it was different than what I was seeing in Houston at the time. It was – and is – the food of my heart, my family, my ancestors. The foundation of Mexican cuisine is making everything from scratch which is what we continue to do every day at Hugo’s, and at our other concepts, too. I am humbled and thankful.”

    Operated by Edgar Rico and Sara Mardanbigi, Nixta has drawn lines of Austinites eager for its creative spin on tacos, which includes Asian ingredients such as fish sauce and furikake, as well as a dessert that nods to Mardanbigi’s Persian heritage.

    “The reservations-only tasting menu, served Thursday through Saturday, further showcases the couple’s stunning creativity and ambition,” writer Priya Krishna notes. “But most of the time Nixta remains what it always has been: a counter taquería of the utmost excellence.”

    Of course, knowing that the list isn’t a ranking makes it easier to understand the decision to pick Hugo’s as Houston’s representative — both for its historical significance and continued excellence. If Anderson and Esparza had decided to seek out a newer option, they could have considered restaurants such as, Michelin-starred Mexican tasting menu concept Tatemó; Modern Mexican-American restaurant Belly of the Beast, which is led by James Beard Award-winning chef Thomas Bille; Maximo, which is led by James Beard Award-winning chef Adrian Torres; or Casaema, the breakfast and lunch concept that earned a spot on the Times’ list of its favorite dishes of 2024.

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