• Home
  • popular
  • EVENTS
  • submit-new-event
  • CHARITY GUIDE
  • Children
  • Education
  • Health
  • Veterans
  • Social Services
  • Arts + Culture
  • Animals
  • LGBTQ
  • New Charity
  • TRENDING NEWS
  • News
  • City Life
  • Entertainment
  • Sports
  • Home + Design
  • Travel
  • Real Estate
  • Restaurants + Bars
  • Arts
  • Society
  • Innovation
  • Fashion + Beauty
  • subscribe
  • about
  • series
  • Embracing Your Inner Cowboy
  • Green Living
  • Summer Fun
  • Real Estate Confidential
  • RX In the City
  • State of the Arts
  • Fall For Fashion
  • Cai's Odyssey
  • Comforts of Home
  • Good Eats
  • Holiday Gift Guide 2010
  • Holiday Gift Guide 2
  • Good Eats 2
  • HMNS Pirates
  • The Future of Houston
  • We Heart Hou 2
  • Music Inspires
  • True Grit
  • Hoops City
  • Green Living 2011
  • Cruizin for a Cure
  • Summer Fun 2011
  • Just Beat It
  • Real Estate 2011
  • Shelby on the Seine
  • Rx in the City 2011
  • Entrepreneur Video Series
  • Going Wild Zoo
  • State of the Arts 2011
  • Fall for Fashion 2011
  • Elaine Turner 2011
  • Comforts of Home 2011
  • King Tut
  • Chevy Girls
  • Good Eats 2011
  • Ready to Jingle
  • Houston at 175
  • The Love Month
  • Clifford on The Catwalk Htx
  • Let's Go Rodeo 2012
  • King's Harbor
  • FotoFest 2012
  • City Centre
  • Hidden Houston
  • Green Living 2012
  • Summer Fun 2012
  • Bookmark
  • 1987: The year that changed Houston
  • Best of Everything 2012
  • Real Estate 2012
  • Rx in the City 2012
  • Lost Pines Road Trip Houston
  • London Dreams
  • State of the Arts 2012
  • HTX Fall For Fashion 2012
  • HTX Good Eats 2012
  • HTX Contemporary Arts 2012
  • HCC 2012
  • Dine to Donate
  • Tasting Room
  • HTX Comforts of Home 2012
  • Charming Charlie
  • Asia Society
  • HTX Ready to Jingle 2012
  • HTX Mistletoe on the go
  • HTX Sun and Ski
  • HTX Cars in Lifestyle
  • HTX New Beginnings
  • HTX Wonderful Weddings
  • HTX Clifford on the Catwalk 2013
  • Zadok Sparkle into Spring
  • HTX Let's Go Rodeo 2013
  • HCC Passion for Fashion
  • BCAF 2013
  • HTX Best of 2013
  • HTX City Centre 2013
  • HTX Real Estate 2013
  • HTX France 2013
  • Driving in Style
  • HTX Island Time
  • HTX Super Season 2013
  • HTX Music Scene 2013
  • HTX Clifford on the Catwalk 2013 2
  • HTX Baker Institute
  • HTX Comforts of Home 2013
  • Mothers Day Gift Guide 2021 Houston
  • Staying Ahead of the Game
  • Wrangler Houston
  • First-time Homebuyers Guide Houston 2021
  • Visit Frisco Houston
  • promoted
  • eventdetail
  • Greystar Novel River Oaks
  • Thirdhome Go Houston
  • Dogfish Head Houston
  • LovBe Houston
  • Claire St Amant podcast Houston
  • The Listing Firm Houston
  • South Padre Houston
  • NextGen Real Estate Houston
  • Pioneer Houston
  • Collaborative for Children
  • Decorum
  • Bold Rock Cider
  • Nasher Houston
  • Houston Tastemaker Awards 2021
  • CityNorth
  • Urban Office
  • Villa Cotton
  • Luck Springs Houston
  • EightyTwo
  • Rectanglo.com
  • Silver Eagle Karbach
  • Mirador Group
  • Nirmanz
  • Bandera Houston
  • Milan Laser
  • Lafayette Travel
  • Highland Park Village Houston
  • Proximo Spirits
  • Douglas Elliman Harris Benson
  • Original ChopShop
  • Bordeaux Houston
  • Strike Marketing
  • Rice Village Gift Guide 2021
  • Downtown District
  • Broadstone Memorial Park
  • Gift Guide
  • Music Lane
  • Blue Circle Foods
  • Houston Tastemaker Awards 2022
  • True Rest
  • Lone Star Sports
  • Silver Eagle Hard Soda
  • Modelo recipes
  • Modelo Fighting Spirit
  • Athletic Brewing
  • Rodeo Houston
  • Silver Eagle Bud Light Next
  • Waco CVB
  • EnerGenie
  • HLSR Wine Committee
  • All Hands
  • El Paso
  • Houston First
  • Visit Lubbock Houston
  • JW Marriott San Antonio
  • Silver Eagle Tupps
  • Space Center Houston
  • Central Market Houston
  • Boulevard Realty
  • Travel Texas Houston
  • Alliantgroup
  • Golf Live
  • DC Partners
  • Under the Influencer
  • Blossom Hotel
  • San Marcos Houston
  • Photo Essay: Holiday Gift Guide 2009
  • We Heart Hou
  • Walker House
  • HTX Good Eats 2013
  • HTX Ready to Jingle 2013
  • HTX Culture Motive
  • HTX Auto Awards
  • HTX Ski Magic
  • HTX Wonderful Weddings 2014
  • HTX Texas Traveler
  • HTX Cifford on the Catwalk 2014
  • HTX United Way 2014
  • HTX Up to Speed
  • HTX Rodeo 2014
  • HTX City Centre 2014
  • HTX Dos Equis
  • HTX Tastemakers 2014
  • HTX Reliant
  • HTX Houston Symphony
  • HTX Trailblazers
  • HTX_RealEstateConfidential_2014
  • HTX_IW_Marks_FashionSeries
  • HTX_Green_Street
  • Dating 101
  • HTX_Clifford_on_the_Catwalk_2014
  • FIVE CultureMap 5th Birthday Bash
  • HTX Clifford on the Catwalk 2014 TEST
  • HTX Texans
  • Bergner and Johnson
  • HTX Good Eats 2014
  • United Way 2014-15_Single Promoted Articles
  • Holiday Pop Up Shop Houston
  • Where to Eat Houston
  • Copious Row Single Promoted Articles
  • HTX Ready to Jingle 2014
  • htx woodford reserve manhattans
  • Zadok Swiss Watches
  • HTX Wonderful Weddings 2015
  • HTX Charity Challenge 2015
  • United Way Helpline Promoted Article
  • Boulevard Realty
  • Fusion Academy Promoted Article
  • Clifford on the Catwalk Fall 2015
  • United Way Book Power Promoted Article
  • Jameson HTX
  • Primavera 2015
  • Promenade Place
  • Hotel Galvez
  • Tremont House
  • HTX Tastemakers 2015
  • HTX Digital Graffiti/Alys Beach
  • MD Anderson Breast Cancer Promoted Article
  • HTX RealEstateConfidential 2015
  • HTX Vargos on the Lake
  • Omni Hotel HTX
  • Undies for Everyone
  • Reliant Bright Ideas Houston
  • 2015 Houston Stylemaker
  • HTX Renewable You
  • Urban Flats Builder
  • Urban Flats Builder
  • HTX New York Fashion Week spring 2016
  • Kyrie Massage
  • Red Bull Flying Bach
  • Hotze Health and Wellness
  • ReadFest 2015
  • Alzheimer's Promoted Article
  • Formula 1 Giveaway
  • Professional Skin Treatments by NuMe Express

chris shepherd departs

Restaurant shocker: Chris Shepherd departs company he founded to focus on nonprofit endeavors

Eric Sandler
Jul 20, 2022 | 4:03 pm
Chris Shepherd headshot
Chris Shepherd has left Underbelly Hospitality.
Photo by Julie Soefer

A major shakeup has occurred in one of Houston’s most prominent restaurant groups. Chris Shepherd has departed from his role as chef and co-owner of Underbelly Hospitality.

Instead of overseeing the company’s four restaurants — Underbelly Burger, GJ Tavern, Wild Oats, and Georgia James — the James Beard Award winner will focus on the Southern Smoke Foundation, the non-profit he co-founded with his wife Lindsey Brown that provides emergency relief funds to restaurant workers in crisis situations. Going forward, Underbelly Hospitality will be led by Shepherd’s business partner, real estate developer Todd Mason of MLB Capital Partners, operations director Nina Quincy, and culinary director Nick Fine. CultureMap content partner ABC13 was first to report on Shepherd's departure.

“We’ve done a lot in 10 years,” Shepherd said in a statement. “It’s time for me to focus on smaller projects and dedicate more time to Southern Smoke. Underbelly Hospitality is in great hands with MLB Capital Partners and the team we have assembled over the last five years. They have provided tremendous support and have been instrumental in Underbelly Hospitality’s success.”

The past year has been a turbulent time for Underbelly Hospitality. It has opened three new restaurants in GJ Tavern, Wild Oats, and Underbelly Burger. In addition, it relocated its flagship steakhouse Georgia James twice: first, to a temporary home in the former One Fifth space and last month to its permanent home in the Regent Square mixed-use development. Finally, the company left its original home at 1100 Westheimer and closed UB Preserv, an intimate restaurant that continued Underbelly’s original mission to “tell the story of Houston food” by taking inspiration from the city’s immigrant cooking traditions.

Rumors of Shepherd’s departure have quietly circulated among restaurant industry insiders in recent days. Still, Mason wants to put to rest any speculation about strife between the partners.

“There is no rift between me and Chris. Nobody’s done anything wrong,” Mason tells CultureMap. “He and I are still friends. My sense is the last two-and-a-half years of Covid and all the things we’ve had to do to keep this company alive and keep these employees employed — to keep the system running — it was hard on everybody: mentally, physically, and financially.

“Chris is proud of what we did, but he wants to focus on Southern Smoke and keep things simple. It’s a little bit of the team is ready to run. They’re ready to grow the business, but he doesn’t want to go on that ride.”

In terms of Underbelly Hospitality, the company will move forward with its current restaurants operating under their current chefs and general managers. Plans are still on track to open Pastore, an Italian restaurant, next to Georgia James in the Regent Square mixed-use development. Construction is expected to begin soon with an eye toward an early 2023 opening.

Mason acknowledges that his long term plans for Underbelly Hospitality are to replicate the company’s existing concepts in new locations. In particular, he sees potential in growing both Georgia James, the luxurious steakhouse known for its Texas beef and cast-iron steaks, and Wild Oats, a Texas comfort food restaurant that opened earlier this year at the Houston Farmers Market.

“I think all of them have the pros and cons for being able to replicate them,” Mason says. “I think we want to have them all running for a little bit.”

Meanwhile, Shepherd will lead Southern Smoke as it hosts its first in-person Southern Smoke Festival since 2019. The three-day fundraiser will see more than 60 local, regional, and national chefs serve food at a series of events. Participants include James Beard Award winners such as Aaron Franklin, Chris Bianco, and Ashley Christensen as well as Top Chef personalities including Tom Colicchio, Gail Simmons, Brooke Williamson, Karen Akunowicz, Stephanie Izard, and Houston’s own Dawn Burrell.

“Southern Smoke is on a path that myself, Lindsey and the whole team are very proud of, and it’s time to push that even further,” Shepherd said. “We are about to hit $10 million in grants, and we’re expanding the free mental health initiatives into five states within the next few months — we plan to be in all 50 by 2028.”

The chef concluded his statement with a message for all the diners who’ve supported him and his team for years.

“As I always say, Underbelly is no longer a restaurant — it’s a way of life. Explore your surroundings,” he said.

“Learn about people, where they’re from, and how to dine at the same table. Learn from anyone, regardless of race, religion, ethnicity, age, or gender. Understand that everyone has a story to tell. We are always learning. It’s time for me to learn a new chapter.”

chefs
news/restaurants-bars
CULTUREMAP EMAILS ARE AWESOME
Get Houston intel delivered daily.

there goes my hero

Trill Burgers partners with popular anime series for limited time collab

Jef Rouner
Jul 9, 2026 | 10:30 am
Bun B Trill Burgers exterior
Photo by Dylan McEwan
undefined

Calling all heroes! The anime megahit My Hero Academia is celebrating its 10th anniversary, and parent company Toho International has partnered with Houston hip-hop legend and restaurateur Bun B to release exclusive menu items and merchandise related to the series. The superhero sandwich, side, and sip will be available at all Trill Burgers locations starting July 11 through August 9.

“My Hero Academia is one of the most iconic anime of this generation, and working with them has been a thrill for the entire Trill Burgers team,” Trill Burgers co-founder Andy Nguyen said. “We always want to be creative and thoughtful with our collaborations, and to have a partner the caliber of My Hero Academia is a testament to the hard work of the Trill Burgers team, and the dedication of the series’ fans. We can’t wait for people to check out this collaboration.”

“I always get excited about a new Trill Burgers collaboration, and this one is special,” added co-founder Bun B . “I know our Trill Burgers fans will love this, and I hope we make some new fans with this incredible collaboration with My Hero Academia. This is something a little different, and I’m excited to see our guests try out these new Trill Burgers flavors.”

What's on the Menu?

Trill Burgers has created three new My Hero Academia items, all of which are served in containers with graphics celebrating the series. The "One For All Burger" is a cheeseburger with demi-glazed beef gravy, American cheese, cabbage, onion, and an Asian-inspired sesame-citrus dressing to give it that proper anime flavor profile. It can be served served with the standard Trill Burgers seasoned fries or one of the other new offerings.

Trill Burgers My Hero Academia The offerings include a burger, fries, and lemonade.Photo by Quit Nguyen

"Plus Ultra Fries" (named for the anime's school's motto) takes the Trill Burgers signature side and adds a Japanese twist. The fries come with okonomi sauce, mayonnaise, Japanese furikake seasoning, and bonito (dried tuna) flakes.

In addition, Trill Burgers is launching Detroit Smash Lemonade, a neon-green concoction made of lemon, pineapple pieces, slices of mango and a kiwi syrup base. All items will come in speciality packaging. Trill Burgers/My Hero Academia t-shirts will also be for sale.

Fans who want a longer-lasting souvenir can purchase a special T-shirt that celebrates the collaboration. The bright white unisex T-shirts feature the My Hero Academia logo and Trill Burgers branding on the front with My Hero Academia’s Izuku Midoriya (Deku) on the back.

Trill Burgers My Hero Academia Remember the collab with this special T-shirt.Photo by Quit Nguyen

All four items will be available at Trill Burgers' three Houston-area locations in Upper Kirby/Montrose, Spring, and Missouri City.

“I always get excited about a new Trill Burgers collaboration, and this one is special,” Bun B said. “I know our Trill Burgers fans will love this, and I hope we make some new fans with this incredible collaboration with My Hero Academia. This is something a little different, and I’m excited to see our guests try out these new Trill Burgers flavors.”

A Decade of Dazzling Stories

My Hero Academia was first released as a manga in Japan in 2014 written and illustrated by Kōhei Horikoshi. The series takes place in a world where almost the entire population is born with superpowers. A boy named Izuku Midoriya is one of the few "normal" people until the most powerful hero on Earth bequeaths him his abilities. Midoriya then attends a prestigious hero school with other powered people.

The manga was an instant success and was turned into a weekly anime by Toho and studio Bones in 2016. It developed a following in America thanks to Adult Swim's Toonami block, quickly becoming one of the most popular animes in the United States. The series has always had a large connection to Houston thanks to the English dub voice cast, which includes local stars like John Swasey, David Matranga, and Monica Rial. The regular series finished in December 2025, but a special epilogue episode titled "More" was released in May.

Toho acknowledged the support of the series in Houston in an official statement.

“As My Hero Academia celebrates its 10th anniversary, we’re excited to continue to bring the series to fans in new and unexpected ways”, said Kristin Parcell, general manager of Toho International. “We’re proud to once again partner with Trill Burgers, this time bringing the spirit of My Hero Academia into a real-world fan experience rooted in community and culture that has defined the franchise for the past decade.”

news-you-can-eat burgers trill burgers bun b
news/restaurants-bars
CULTUREMAP EMAILS ARE AWESOME
Get Houston intel delivered daily.
Loading...