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Raise a Glass

This Houston cocktail bar serves elegance and excitement with each pour

CultureMap Create
May 1, 2025 | 12:00 pm

Step into the Art Deco, Old Hollywood-style Plume and you’re instantly transported, not to a different place, but to a feeling. It’s not just a cocktail bar, and it’s certainly not just a neighborhood hangout. Plume is a shape-shifting experience that turns the everyday into something worth celebrating.

By day, Plume plays it cool: a laid-back lounge for post-work happy hours, casual brunches, and low-key date nights. But as the sun sets, the tempo rises. The bar evolves into a moody, elevated party hub where DJs spin deep house, dancers take the floor, and signature cocktails keep flowing until late.

Plume Houston Photo courtesy of Plume

What sets Plume apart isn’t just its aesthetic, though with plush seating, hidden TVs, and climate-controlled patio areas, the design is as considered as the drinks. It’s the way it constantly reinvents itself, offering guests something different every night while maintaining a standard of top-tier service, thoughtfully crafted menus, and an always-welcoming vibe.

Weeknight wonders and weekend revelry

Plume’s weekly programming is as diverse as its crowd. Tuesdays kick off strong with “Birds of a Feather,” a throwback to classic industry nights and open to anyone who knows the hustle. Each month brings a new liquor sponsor (Tito’s and Still Austin have already headlined), and the cocktail menus are fresh, fun, and affordable. Add in rotating DJs and late-night food vendors, and it’s a true midweek revival.

Wednesdays shift to romance — or just good pasta. Plume’s “Date Night” offers a $50 prix fixe that includes two rotating pasta dishes and a bottle of wine, ideal for couples, best friends, or anyone in between. Occasional live music adds an extra layer of intimacy to the midweek scene.

Thursdays are still being fine-tuned, but Plume is exploring concepts like Latin music nights, big happy hours, and specialty one-off events. It's a night full of potential, primed for those looking to start the weekend early.

Plume Houston Photo courtesy of Plume

The early bird gets the buzz on Fridays and Saturdays with a generous happy hour from 3-5 pm featuring $5 espresso martinis, old fashioneds, and $6 frozens. As day slips into night, house DJs take over and transform the space into one of Houston’s most magnetic party scenes.

Sundays, though, might just steal the show. “An Unscripted Affair Sundays” is a weekly themed brunch series where creativity reigns. Think Breakfast at Tiffany’s glam or '90s Hip-Hop Brunch throwbacks, complete with $65 bottles of Veuve Yellow Label and a crowd that knows how to close the weekend in style. Brunch runs from 1-5 pm, but the vibe often rolls well into the evening.

A space built for more

Beyond its weekly rotation, Plume is also a sought-after venue for private and corporate events. Whether you're hosting a birthday bash, bachelor party, wedding event, or company mixer, Plume’s flexible layout — with cozy booths, breezy patios, and open dining areas — makes it easy to craft the perfect experience.

And if you're marking your calendar, don’t miss upcoming marquee events like the Kentucky Derby Party on May 3, sponsored by Maker’s Mark, or the Cinco de Mayo celebration the same day with a vibrant margarita menu and festive décor. Whiskey lovers can also look forward to WhistlePig Tasting and Pairing Events this season.

Plume Houston Photo courtesy of Plume

Plume Houston

Photo courtesy of Plume

Let that Old Hollywood vibe surround you.

More than a bar — it’s a mood

Whether you’re sipping an espresso martini at golden hour or dancing long past midnight, Plume captures a feeling that’s hard to name but easy to love. It’s the kind of place that adapts to your energy, then heightens it. Stylish, soulful, and never the same twice, Plume isn’t just where you go out — it’s where you arrive.

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Plume is located at 1100 W. 23rd St., suite 150. Follow Plume online and on Instagram and Facebook for the most up-to-date menus and special events.

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forme fitting

Beard-recognized Houston chef serves up fresh concept in Midtown high-rise

Eric Sandler
Jun 26, 2026 | 4:00 pm
The Branch restaurant Forme high-rise
Courtesy of Lucille's Hospitality Group
Lucille's Hospitality Group is now operating The Branch.

One of Houston’s most acclaimed hospitality groups has opened a new wellness-focused concept in a Midtown high-rise. The Branch is the latest concept from Lucille’s Hospitality Group.

Located on the 12th floor of the Forme, a luxury high-rise at 5501 La Branch, The Branch will serve a seasonal menu that includes a raw bar, daily crudo specials, oysters, caviar, and charcuterie. Those dishes can be paired with both alcoholic and non-alcoholic cocktails.

Currently, the restaurant is open to both residents and members of the general public for dinner Thursday-Saturday and during the day on Sunday. Daily breakfast, lunch, and dinner service will be added over time.

Founded by James Beard Award finalist Chris Williams, Lucille’s Hospitality Group is known for its Southern-inspired Museum District restaurant Lucille’s and Late August, its Midtown establishment that earned both a Recommended designation in the Michelin Guide and a Best New Restaurant award from Esquire for its blend of Afro-Caribbean and Mexican flavors. Lucille’s 1913, the group’s nonprofit, operates farms that provide access to fresh food in underserved areas.

"We're incredibly excited to partner with The Forme, because this is about much more than opening a new hospitality venue, it's about helping build a community," Williams said in a statement. "The Branch allows us to bring together thoughtful food, wellness-inspired hospitality, art and community in one space. Launching the partnership through a fundraiser that leaves a lasting impact on Houston makes this collaboration even more meaningful."

The Forme is a 33-story high-rise that’s focused on wellness, productivity, and community. In addition to The Branch, its amenities include a 20,000-square-foot fitness and recovery area, a 9,000-square-foot outdoor pool deck with pool and expansive hot tub, and 20,000 square feet of flexible coworking space.

The Branch will celebrate its opening on July 4 with Liberty and Lux, a fundraiser that will support efforts to paint murals on the Forme’s parking garage honoring America’s 250th anniversary. Tickets, $150, includes an open bar, passed hors d'oeuvres, and an expansive view of area fireworks displays from the building’s 12th floor pool deck.

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