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    surf's up(town)

    New seafood restaurant freshens up familiar Uptown space with light, coastal fare and expansive patio

    Eric Sandler
    Jan 19, 2023 | 4:20 pm

    The owners of Galleria Italian restaurant il Bracco have more plans for Houston. Balboa Surf Club, a new seafood restaurant from the Dallas-based Western Addition Restaurant Group, will open later this spring.

    Described as a Pacific-inspired seafood restaurant, Balboa will occupy the former Masraff’s space that’s also located in the Post Oak Plaza shopping center that’s already home to il Bracco. Western Addition is working with the Michael Hsu Office of Architecture (Uchi, Da Gama) on the design, which will feature an expansive, 1,200-square-foot covered patio that includes a water feature. Other design details include an open fireplace and artwork collected by Western Addition CEO Robert Quick and his wife Mary, Western Addition’s vice president of design.

    Western Addition COO Matt Gottlieb tells CultureMap that the company sees an opportunity for a restaurant that’s a little different from the steakhouses and other fine dining restaurants that are popular in the Galleria area. A seafood restaurant will appeal to diners looking for a lighter option for both lunch and dinner, he explains.

    “We love seafood,” Gottlieb says. “Balboa is a little different style than we’re seeing done anywhere else. The seafood restaurants we find in Houston are great, but I think our style is a little bit different, a little bit fresher.”

    While he isn’t ready to share specific dishes until the menu is finalized, dishes will be influenced by California and Mexico's Pacific coast. A selection of different kinds of sushi will help provide the lighter, fresher options that the restaurant aims to serve. Diners can also expect entree-sized salads, sandwiches that utilized bread baked on-site, and Prime steaks.

    Balboa Surf Club exterior rendering

    Courtesy of Western Addition

    Balboa Surf Club will open this spring.

    Since Balboa will do all of its butchering in-house, it will be able to serve different preparations of fish, such as a “baseball cut” swordfish that will be cooked medium rare. Gottlieb says he’s working with the restaurant’s seafood purveyors to supply fresh Pacific swordfish at least six months out of the year.

    Some of the lessons learned from opening il Bracco will be applied to Balboa. Known for its elegant, midcentury-inspired dining room and dishes such as spicy gemelli pasta and chicken piccata, the Italian restaurant has been bustling since its August opening. Gottlieb acknowledges that the extent to which Houstonians have embraced the restaurant being open all day has been a pleasant surprise.

    “We really enjoy the different times people like to dine and the business throughout the evening,” he says.

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    flipping out

    Affordable Texas burger joint reaches major milestone for inner loop store

    Eric Sandler
    Sep 3, 2026 | 11:30 am
    P. Terry's
    P. Terry's Burger Stand Facebook
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    Austin-based burger joint P. Terry’s Burger Stand provided an important update on its first inner loop location. In a post shared on social media on Wednesday, September 2, James Overton, construction manager for P. Terry’s, shows that the site at 4815 Katy Fwy has been cleared and is ready for building to begin.


    View this post on Instagram
    A post shared by P. Terry's Burger Stand (@p_terrys)


    “If you’re driving by soon, you may see a brand new P. Terry’s pop up overnight,” Overton says in the clip. “We’re incredibly excited to bring P. Terry’s into the heart of Houston.”

    First announced last year, the new location at the intersection of Durham Dr. and the Katy Fwy will be the restaurant’s first inner loop outpost and fifth Houston-area store. It is expected to open in early 2027.

    Founded in 2005, P. Terry’s has built a devoted following for its burgers, chicken sandwiches, fries, and milkshakes. The restaurant is known for its high quality ingredients such as hormone-free Black Angus beef, Idaho potatoes, and cage-free eggs. Prices are affordable, with a single-patty cheeseburger starting at $3.65.

    P. Terry'sP. Terry's is opening near the Heights. P. Terry's Burger Stand/Facebook

    Inner loopers with a taste for P. Terry’s Burger Stand will eventually be able to satisfy their cravings without leaving their geographic safe space. The Austin-based fast food restaurant announced it will open a location near the Heights in 2027.

    Located at 4815 Katy Fwy., the restaurant will feature a double-drive-thru lane and the brand’s signature retro design. It will be the fifth P. Terry’s to open in the Houston area.

    Founded in 2005, P. Terry’s has built a devoted following for its burgers, chicken sandwiches, fries, and milkshakes. The restaurant is known for its high quality ingredients such as hormone-free Black Angus beef, Idaho potatoes, and cage-free eggs. Prices are affordable, with a single-patty cheeseburger starting at $3.65.

    The company made a splash earlier this summer when it announced it would transition into an Employee Ownership Trust (EOT), giving its workers a stake in the company through an independent trust. Employees with at least two years of tenure are also eligible for profit sharing.

    P. Terry’s opened its first Houston-area location in 2024 in Richmond. The restaurant recently debuted in the Village Green at Bridgeland Central development in Cypress.



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