Houston has a new option for hot bagels. Jeff’s Bagel Run, a Florida-based bagel bakery and coffee shop, will celebrate its grand opening this Friday, January 10.

Located in West University Place at 3849 Bellaire Blvd., Jeff’s Bagel Run serves 15 flavors of bagels in both traditional flavors like poppy, sesame, salt, and everything as well as more unusual twists such as asiago, cacio e pepe, and jalapeno cheddar. Daily specials, announced via social media, give customers even more options. Since the bagels are boiled and baked throughout the day, they’re served hot — without the need for toasting that’s an anathema for bagel purists.

Its spread are similarly diverse, covering everything from chive and onion and plain cream cheese to more offbeat choices such as banana pudding and cannoli. Vegan spreads are also available. Beverage choices include hot or iced coffee, lattes in a range of flavors, cold brew, and lemonade.

Danielle and Jeff Perera founded Jeff’s Bagel Run in 2019 as a home-based business. When demand surged during the pandemic, they opened their first brick-and-mortar location in Ocoee, Florida in 2021. Eventually, they drew the attention of uBreakiFix founder Justin Wetherill, who provided the necessary backing for additional locations in Central Florida.

Houston franchisees Brian and Jillian Hess previously owned uBreakiFix locations. They’re using their franchise expertise to bring as many as five Jeff’s to Houston.

“Houston is a culinary powerhouse like no other, and we’re so honored to be joining the city’s renowned food scene,” Jillian Hess said in a statement. “When we first visited Jeff’s Bagel Run in Orlando, we fell in love with the amazing bagels and knew we stumbled upon something truly great. We’re really proud of the product and mission behind the business — we can’t wait for Houstonians to experience it for themselves!”

For the grand opening, which begins at 6:30 am on Friday, the first 100 customers will receive a free West U. tote bag and complimentary bagel cards. The store will be open daily from 6:30 am - 2 pm.

Here’s a sneak peek at the Houston location from local influencer Iris Chang, who has more than 57,000 followers as @thehungrypetite.