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    steaks and whiskey in memorial city

    Memorial City goes haywire with new elevated ranch-to-table restaurant from Velvet Taco masterminds

    Eric Sandler
    Mar 2, 2023 | 9:32 am

    A Dallas-based restaurant devoted to Texas comfort food is coming to Houston. Haywire will open in the summer of 2024 in the former Vallone’s space at Gateway Memorial City.

    Part of FB Society, the Dallas-based hospitality group behind restaurants such as Whiskey Cake, Velvet Taco, and Sixty Vines, Haywire describes itself as serving ranch-to-table cuisine. Houston will be the restaurant’s third location, joining Plano and Dallas’s Uptown district.

    “Memorial City has everything we’re looking for in a development partner – high foot traffic, accessibility, shopping, hotels, etc,” Haywire vice president of operations Judd Fruia said in a statement. “We’re excited to become part of the community and introduce our larger-than-life concept and elevated farm-to-fork menu to Memorial City.”

    Open for lunch, brunch, and dinner, Haywire serves dishes such as a tomahawk steak, chicken fried steak, and Texas whiskey barbecue ribs. At brunch, the menu includes kolaches, biscuits, migas, and chicken and waffles. They’re paired with cocktails, an extensive selection of whiskeys, and a wine list that’s worthy of Wine Spectator magazine’s Best of Award of Excellence.

    Each Haywire location features photo-worthy design elements. In Plano, they include a 1962 Airstream trailer that’s been transformed into a roof top lounge and a whiskey lounge with fireplace. The combination of Haywire’s food, drinks, and decor helped it earn a nomination for Restaurant of the Year in the 2021 CultureMap Dallas Tastemaker Awards.

    If the idea of a comfort food restaurant in Gateway Memorial City that serves chicken fried steak and chicken and waffles sounds familiar, it might because that roughly describes State Fare, the Texas-inspired comfort food restaurant that opened in 2016. Not so fast, says Memorial City developer MetroNational.

    “Haywire provides an elevated farm to table dining experience with an emphasis on modern Texas staples and a variety of whiskey offerings. Haywire offers a broader menu and has more of a steak focus,” Danna Diamond, MetroNational’s vice president of retail leasing, said in response to CultureMap’s request for comment about the apparent similarities between the two restaurants.

    “In addition, they will be providing opportunity for event space that does not exist today. State Fare provides a unique and contemporary twist on southern favorites.”

    Haywire is one of several new restaurants coming to the Memorial City area. Common Bond will open two of its On-The-Go concepts in the area. Austin-based pizzeria Via 313 and Miami-based burger and kebab concept Pincho are slated to open this spring. A second location of Montrose barbecue favorite The Pit Room will open in the fall.

    Haywire chicken and waffles

    Courtesy of The Nix Company

    Haywire serves comfort food such as chicken and waffles.

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    head east

    Eagerly-anticipated Houston barbecue joint hosts weekend preview pop-ups

    Eric Sandler
    Dec 18, 2025 | 3:30 pm
    Eastbound Barbecue food
    Courtesy of Eastbound Barbecue
    Get a first taste of Eastbound Barbecue this weekend.

    One of Houston’s most eagerly anticipated new barbecue joints is giving diners a preview of what’s to come. Eastbound Barbecue will host “Sneak Peak Weekends” every Saturday and Sunday beginning this Saturday, December 20, until the restaurant opens in early 2026.

    Held at the restaurant’s location in the East End (1105 Sampson Street) from 12-4 pm (or sold out), the weekend service gives diners their first chance to try Eastbound Barbecue’s smoked meats, sides, and desserts. That includes, smoked brisket, baby back ribs, jalapeno & cheese sausage, hatch chili lasagna mac & cheese, herbed potato salad, and more. Save room for the two dessert offerings, salted caramel banana pudding and cookie butter cake.

    To distinguish Eastbound’s barbecue, chefs Lopez and Granville use different seasonings than other restaurants, such as rosemary salt in the brisket rub and a miso-caramel sauce that gives its ribs a sweet and savory bite. During the preview, Eastbound’s prices are noticeably lower than many other Houston barbecue joints, with brisket priced at $29 per pound, ribs at $26 per pound, and pulled pork at $22 per pound.

    As CultureMap reported in August, Eastbound unites four friends, Ryan Penn, Ryan Powell, Luis Lopez, and Jake Granville, who also held senior roles at various restaurants owned by prominent Houston chef Ronnie Killen. Since then, the four partners have finished many of the improvements they needed to make prior to opening, including closing in the patio and installing offset smokers on the property.

    For Penn, leaving the Killen’s organization after almost 20 years was a difficult decision, but one he felt he had to make. “I could have worked for [Killen] forever and been happy. It was more along the lines of, if I don’t do this now, I don’t want to be 70 and wish that I had,” he said at the time.

    Eastbound Barbecue food

    Courtesy of Eastbound Barbecue

    Get a first taste of Eastbound Barbecue this weekend.

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