going far afield
Prominent Woodlands restaurant group takes novel approach with expansive new River Oaks eatery
One of The Woodlands’s most successful restaurant groups is coming to River Oaks. Fielding’s Culinary Group will open its third restaurant in the Novel River Oaks luxury apartment development.
Scheduled to open in fall 2024, the currently unnamed restaurant will build on the success of Fielding’s two successful establishments in The Woodlands: Fielding’s Wood Grill and Fielding’s Local Kitchen & Bar. The restaurant will be led by Fielding’s CEO Cary Attar and corporate chef and co-founder Edelberto Goncalves.
Similar to Fielding’s Local, the new restaurant will serve a wide-ranging menu that includes freshly made pastas, pizzas, seafood, and steaks sourced from Texas ranch 44 Farms. Like both of its existing siblings, many of the dishes will be prepared with wood fire. The restaurant’s beverage program will include a wide array of spirits and an expansive wine list with many by-the-glass selections.
“With this new culinary concept, our search for new textures, combinations, and harmonies proceeds even further,” Goncalves said in a statement. “We are looking forward to crafting new taste experiences for our guests.”
The 6,000-square-foot restaurant will feature a lounge area that will host live music along with two private dining rooms and an open kitchen. Two patios — one that features private lounges complete with bottle service — will provide outdoor seating.
“Ten years ago, we started something unique in The Woodlands, opening non-chain, world-class, locally owned concepts like Wood Grill and Local Kitchen + Bar,” Attar added. “We feel privileged and excited to now be able to bring the Fielding’s brand to Houston’s vibrant scene and to do so in River Oaks.”
Typically, restaurants such as Bosscat Kitchen & Libations and State Fare establish their reputations in Houston before going to The Woodlands, but the reverse process happens occasionally. Zanti Cucina Italiana built on its successful Woodlands location with a second restaurant that opened last year in the River Oaks Shopping Center.