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Beard-recognized Houston chef serves up fresh concept in Midtown high-rise

Lucille's Hospitality Group is now operating The Branch.

Courtesy of Lucille's Hospitality Group

One of Houston’s most acclaimed hospitality groups has opened a new wellness-focused concept in a Midtown high-rise. The Branch is the latest concept from Lucille’s Hospitality Group.

[UPDATE July 8: A representative tells CultureMap that The Branch is not yet open to the public. It will open later this summer.]

Located on the 12th floor of the Forme, a luxury high-rise at 5501 La Branch, The Branch will serve a seasonal menu that includes a raw bar, daily crudo specials, oysters, caviar, and charcuterie. Those dishes can be paired with both alcoholic and non-alcoholic cocktails.

Currently, the restaurant is open to both residents and members of the general public for dinner Thursday-Saturday and during the day on Sunday. Daily breakfast, lunch, and dinner service will be added over time.

Founded by James Beard Award finalist Chris Williams, Lucille’s Hospitality Group is known for its Southern-inspired Museum District restaurant Lucille’s and Late August, its Midtown establishment that earned both a Recommended designation in the Michelin Guide and a Best New Restaurant award from Esquire for its blend of Afro-Caribbean and Mexican flavors. Lucille’s 1913, the group’s nonprofit, operates farms that provide access to fresh food in underserved areas.

"We're incredibly excited to partner with The Forme, because this is about much more than opening a new hospitality venue, it's about helping build a community," Williams said in a statement. "The Branch allows us to bring together thoughtful food, wellness-inspired hospitality, art and community in one space. Launching the partnership through a fundraiser that leaves a lasting impact on Houston makes this collaboration even more meaningful."

The Forme is a 33-story high-rise that’s focused on wellness, productivity, and community. In addition to The Branch, its amenities include a 20,000-square-foot fitness and recovery area, a 9,000-square-foot outdoor pool deck with pool and expansive hot tub, and 20,000 square feet of flexible coworking space.

The Branch will celebrate its opening on July 4 with Liberty and Lux, a fundraiser that will support efforts to paint murals on the Forme’s parking garage honoring America’s 250th anniversary. Tickets, $150, includes an open bar, passed hors d'oeuvres, and an expansive view of area fireworks displays from the building’s 12th floor pool deck.

high-rises news-you-can-eat openings

Stay trill, owls

Bun B serves up smash hit smash burgers at Houston's Rice University

Photo by Quit Nguyen

Bun B is bringing Trill Burgers to Rice University.

Faculty, students, and staff at Rice University will have a fresh new dining option when classes resume for the fall semester. Trill Burgers will open its fourth Houston-area location on campus beginning Monday, August 17.

Located at the Rice Memorial Center, the new Trill Burgers will serve the restaurant’s signature smash burgers, which are available in either beef or vegan versions. That starts with the OG Trill Burger, made with two smashed beef patties, pickles, caramelized onions, Trill Sauce, and American cheese on a Martin’s potato roll. A vegan version uses plant-based smashed patties, vegan sauce, and vegan cheese. Burgers will be sold individually or as a combo with fries and a drink. Students will be able to use their campus dining dollars (Tetra) to purchase their meals.

Bun B, a Houston hip-hop legend and co-founder of Trill Burgers, has long had ties to Rice University. In 2011, 2013, and 2015, he served as a distinguished lecturer, co-teaching Religion and Hip-Hop Culture with Anthony Pinn, the Agnes Cullen Arnold Distinguished Professor of the Humanities.

“This is truly full circle for me,” Bun B said in a statement. “To bring this brand to Rice University where I once taught is a major moment for Trill Burgers and for myself.”

In addition to Trill Burgers, Rice is also home to locations of breakfast favorite Dandelion Cafe and salad and sandwich concept Local Foods Market.

“We are excited to build upon this long-standing relationship while giving the Rice community an authentic taste of Houston,” Beth Leaver, Rice’s assistant vice president of housing, dining, and hospitality, added. “Trill Burgers brings a distinctive and celebrated part of Houston’s culinary culture to the Rice campus. I am often asked about adding a great burger option, and this partnership fills an important gap in our dining portfolio.”

While the restaurant is open to the general public, its proximity to the original Trill Burgers location (3607 S. Shepherd Dr.) means it will likely appeal primarily to people who are already on campus. Initially, the restaurant will be open from 11 am-5 pm.

Opening at Rice comes at a time of continued growth for Trill Burgers. In December, the restaurant opened in Missouri City. It is expected to open a new location at Westheimer and Hillcroft (7616 Westheimer Rd.) as soon as this month.

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