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    Underground Boomtown

    Popular Heights coffee shop brews up spot in new downtown food hall

    Eric Sandler
    Nov 27, 2018 | 11:35 am
    Boomtown Coffee latte
    Boomtown's lattes will soon have a new home.
    Courtesy photo

    As food halls emerge as the next big player in downtown's dining scene, securing the proper mix of tenants will be a key factor in drawing diners' interest. Familiar concepts will help lure patrons.

     

    Understory, the food hall coming to the basement of the upcoming Capitol Tower in 2019, has gotten off to a good start by securing East Hampton Sandwich Co and Mama Ninfa’s Tacos y Tortas, a new fast casual concept from Original Ninfa's owner Legacy Restaurants. Skanska, the real estate development and construction firm behind the project, announced that it has added Boomtown Coffee to the mix. It will be Boomtown's second downtown outpost, joining the Main Street location that replaced the Honeymoon Cafe in March. The cafe also has its original location on 19th Street in the Heights.

     

    “Boomtown is excited to be the first purveyor to bring true craft coffee into the heart of the Houston tunnels and provide the ever-moving downtown crowd better motivation to take a break from their days to enjoy a cup of coffee,” said Boomtown CEO Andrew Loreman in a statement.

     

    Patrons can expect to find all of Boomtown's signature drinks like the milk and honey latte and the Mayan mocha as well as brewed coffees made with the locally-roasted beans the company sources from Ethiopia, Kenya, Guatamala, and other points around the globe. Pastries and baked goods will be available for those seeking a snack with their beverage.

     

    When it opens next year, Understory will be home to seven food stands, a full service restaurant, and a bar. With five points of tunnel access and direct access to the street, its owners anticipate it will be both a lunch spot as well as an evening destination for Theater District patrons and downtown's growing residential community. Amenities like high-speed wifi, charging stations, and games are designed to make it appealing at all hours of the day. Understory will be the only concept in the tunnels that's open on weekends.

     

    “Boomtown Coffee’s local roots and commitment to sourcing only the finest ingredients make them an ideal addition to Understory’s eclectic mix of food and beverage offerings,” added Matt Damborsky, executive vice president for Skanska USA Commercial Development in Houston. “We believe their fresh, specialty beverages and baked goods will have wide appeal for all who frequent downtown Houston, whether for business or leisure, and look forward to the opening of their newest café in 2019.”

     
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    Matcha News

    TikTok star Keith Lee crafts matcha latte for Hill Country flood relief

    Teresa Gubbins
    Jul 11, 2025 | 9:30 am
    Keith Lee and matcha drink
    Instagram
    Keith Lee hoists his special matcha drink.

    The devastating floods that swept across Central Texas on July 4 are bringing out all kinds of charitable endeavors — and that includes a limited-edition beverage from Texas-based TikTok food influencer Keith Lee.

    Lee, a social media sensation whose online food reviews have benefited hundreds of small restaurants, is partnering with La La Land Kind Cafe on a special drink: Called the La La Land X Keith Lee Latte, it's a matcha drink in which 100 percent of the proceeds will go towards Kerr County flood relief.

    La La Land is the coffee chain founded in Dallas in 2019 with a mission to provide opportunities for fostering youth and individuals in need. It has three locations in Houston, along with 10 across Dallas-Fort Worth and six in Southern California.

    The new Keith Lee Latte will consist of double ceremonial matcha, with secret syrup, matcha cloud, a whole fresh strawberry, flaky salt, and matcha powder. (See Lee enjoy the latte in the video below.)


      
     
     
     
     
     
     
    View this post on Instagram
     
     
     
     
     
     
     
     
     
     
     
     
    A post shared by Keith Lee (@keith_lee125)
     


    Matcha is the Japanese green tea powder that has experienced a surge in popularity, appearing in everything from drinks like the matcha latte to desserts like matcha mousse.

     Keith Lee Latte Keith Lee Latte is a matcha drink.Instagram 

    Lee, who relocated to Dallas in 2024, has been on a matcha kick ever since he tried it in Chicago, which he says "led me down a rabbit hole," and it has become his trademark drink. In May, he visited seven cafes across DFW in search of the perfect matcha in town, and that included La La Land, where he ordered a matcha with almond milk.

    He also has a charitable history, including a special visit he made to Taste Project in Fort Worth to donate $4,000 to support the nonprofit's mission to fight food insecurity.

    The Keith Lee Latte will be available at all La La Land cafes beginning Friday July 11, for a limited time only. From July 11-27, 100 percent of all proceeds will support flood relief efforts in Kerr County — "a community in our home state that’s hurting," La La Land Cafe says.

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