As long as out of town burger joints find success in Houston — and the lines for Shake Shack and Hopdoddy suggest they do — restaurateurs will continue to see opportunity in the Houston market. Fresh off the news that Hopdoddy will add a third Houston-area location comes word that Rodeo Goat, a Dallas-based restaurant that serves more than 20 burgers, craft beer, and cocktails, will arrive in EaDo next year.
The Houston location will be the company's third, joining one each in Dallas and Fort Worth. Both cities in the Metroplex have embraced Rodeo Goat. The restaurant won Best Burger in DFW from the Fort Worth Star-Telegram in 2013 and a reader's burger bracket from that same publication in 2015. CultureMap Dallas rated it as one of that city's 10 best burgers during the 2015 Tastemaker Awards.
Part of that success stems from its ownership. Shannon Wynne, Keith Schlabs, and Larry Richardson may not be big names in Houston, but they're the creative minds behind craft beer-centric concepts like Flying Saucer Draught Emporium and Dallas's acclaimed Meddlesome Moth. Rodeo Goat's Dallas location features over 20 taps and an extensive selection of bottles and cans, which means the EaDo outpost will compete with places like Moon Tower Inn and Little Woodrow's.
While the restaurant has a large number of options, many of which utilize freshly ground beef from 44 Farms, the Chaca Oaxaca remains the most popular. The beef and chorizo burger comes topped with avocado, pico de gallo, queso fresco, Tabasco mayo, and a fried egg. Other options include a salmon burger, a chicken patty, and even a vegetarian burger named after ZZ Top's Billy Gibbons.
In addition to musicians, the restaurant also names burgers after local celebrities. Wynne has not decided on who he will select for Houston, but Dallas features options named for mayor Mike Rawlings and Brad Sham, the celebrated "voice of the Dallas Cowboys."
Could a Marc Vandermeer burger be in Houston's future? Only time will tell.