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introducing threesun

Alex Bregman and Lance McCullers, Jr. debut new hard seltzer in time for Houston Astros championship run

Steven Devadanam
Oct 26, 2021 | 6:00 am

Houstonians ready to raise a glass to the Houston Astros and the team’s return to the World Series now have a new, grand-slam local option — one created by two of the hottest players in Major League Baseball.

Astros superstars Alex Bregman and Lance McCullers, Jr. have launched a new hard seltzer — called ThreeSun — available exclusively on draft at Buffalo Bayou Brewing Company (2101 Summer St.), which has crafted the beverage. The launch comes just in time for Game 1 of the Astros’ World Series showdown against the Atlanta Braves.

Fans can post up at the brewery — affectionately known as BuffBrew — for Game 1 starting at 3 pm Tuesday, October 26. BuffBrew and ThreeSun will host special ThreeSun World Series watch parties, which will run through each game of the entire series.

Expect two tasty flavors on tap — while supplies of the limited-run batches last, natch. (Not to worry: Tyler Straub, the third partner behind the seltzer, promises more exciting flavors on the way.) Current choices, which offer a light, 5-percent alcohol-by-volume count, include Mango, boasting a “sweet, but subtle, fresh mango flavor,” per press materials, and Huckleberry, which sports a “fresh, dark blueberry and deep raspberry flavor.”

CultureMap caught up exclusively with McCullers to talk ThreeSun, the idea behind the brand, and of course, the Astros in the World Series. (Note: This interview took place before news of McCullers missing the World Series broke.)

CultureMap: Congratulations on your third World Series since winning it all in 2017, Lance. What’s your take on the team as Game 1 approaches?

Lance McCullers, Jr.: We’re playing great baseball as a team. One of the coolest things about this playoff run is you’re seeing every person on our roster coming up big for us in different moments and different situations and different games.

We’re playing great team baseball and we’re backed by the greatest city in the U.S. and the best fans. We want to do it for us and the organization, of course, but we really want to bring this home for our fans who have supported us every step of the way.

CM: Speaking of fans, we imagine every single orange-and-blue-blooded one is gonna want to sip this new seltzer. So, which one of you gets to take credit for this idea?

LMJ: [laughs] This was Breggy’s idea. As the progression went, we decided on a cool, fun name and cool product. We knew we wanted to keep it in Houston and make sure it was Houston-made, and be something we’re proud of and be fun.

CM: Mission accomplished. Talk to us about the development. Were you pretty hands-on?

LMJ: Oh yeah. We could’ve outsourced this anywhere, but we wanted this to be made, packaged, and sold here. We started talking with BuffBrew and we really vibed with them right away — we had the same vision for the seltzer.

From there, we started designing, started getting flavors, started test-tasting, and now we’re here.

CM: You called this a ‘bro brand,’ but you two did way more than just slap your names on something. You’ve clearly been deep in it.

LMJ: For sure. We’ve gone to BuffBrew a few times, we’ve sat upstairs and had these think-tank meetings on what the bottles and labels should look like and tasting seltzers.

Breggie and I have gotten on FaceTimes after games at 1 am talking to people there about ideas we’ve had on the field. When Breggie was coming back from his quad we’d be on the bench kicking ideas around and say ‘Oh, we gotta write that down,’ or ‘we gotta call them after this.’ A lot of it was flavors or how we’d get to market and to launch.

CM: Between the name and the flavors, ThreeSun is a whole vibe. How would you describe the brand?

LMJ: It’s kinda like a Southern drink, where it’s hotter and there’s water around and lots of sporting events. The goal is to bring a fun, cool product for people to enjoy on the lake, beach, or whenever they’re having fun.

We want this to be something people bring when they tailgate. We just want people to enjoy it and the flavors and go from there. We hope that people like the flavors and the fun idea behind the brand.

CM: That’s easy to picture. Alex already has a popular product [Breggy Bomb Salsa] — so what are your goals for ThreeSun?

LMJ: I think if you’re talking to Breggy he’d say we want to take over the seltzer game. [laughs] We just want this to be a fun brand, one that people like, first and foremost.

Who knows, maybe this takes off and we can open a ThreeSun brewery right here in Houston with the people at BuffBrew running it.

CM: With the logo and the flavors, ThreeSun seems like the perfect summer drink.

LMJ: Oh yeah. People at the bar, at their house, cooking out, watching the Astros game, people at the beach listening to the game — that’s what we’re going for.

CM: And we can picture another perfect season for ThreeSun.

LMJ: Oh yeah — I’d say this is pretty perfect for Astros playoff season.

ThreeSun co-founder Lance McCullers, Jr.

Lance McCullers Jr
Photo by Tim Warner/Getty Images
ThreeSun co-founder Lance McCullers, Jr.
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meet the tastemakers

These 10 restaurants and pop-ups serve Houston's best sandwiches

Eric Sandler
Mar 9, 2026 | 4:54 pm
Winnie's Peacemaker po boy
Photo by Emily Jaschke
Winnie's famous Peacemaker po' boy.

Surely one of the most tired debates in Houston food is whether or not the city has good sandwiches. Usually, these complaints come from East Coast transplants who are disappointed by the lack of cold cut, Italian deli-style sandwiches.

Allow us to illustrate the point with this year’s wildcard category in the 2026 CultureMap Tastemaker Awards, Best Sandwich.

The nominees in this category demonstrate that Houston restaurants produce an endless array of banh mi, tortas, po’ boys, wraps, and, yes, one of the premier Jewish delis anywhere in the country. In addition to the old school favorites, a new crop of sandwich-obsessed pop-ups are raising the game.

Who will win? Find out at our Tastemaker Awards ceremony April 16 at Silver Street Studios. Dine on bites from this year’s nominees, sip cocktails from our sponsors, and witness as we reveal the winners. Buy your tickets now. A limited number of Early Bird General Admission tickets remain. VIP tickets offer early entry, valet parking, and more perks. All tickets will sell out before the event, so don't wait.

B'Tween Sandwich Co.
After a lengthy stint as Greg Gatlin’s right hand at Gatlin’s BBQ and Gatlin’s Fins & Feathers, Wallace went out on her own with this sandwich pop-up. In addition to her familiar biscuit sandwiches, Wallace has been collaborating with other restaurants, creating a Cajun fish sandwich at fellow nominee Stuffed Belly and a butter chicken sandwich at Tastemaker Awards winner Burger Bodega. Discover Wallace’s latest creations every first and third Sunday of the month at the Rice Village farmers market.

Bayou Butchers
At this pop-up, chef Garrett Rice showcases his knowledge of meat. He dry ages ribeyes for Bayou Butchers’ signature Philly cheesesteak and makes his own pistachio-studden mortadella. Recently, he collaborated with chef Gabe Medina on a Spam sandwich that sold out quickly.

Cali Sandwich & Pho
For more than 30 years, this Midtown restaurant has been serving classic Vietnamese fare to Houstonians who appreciate a good deal on a tasty meal. The signature barbecue pork banh mi is always popular, as are the shredded chicken and steamed BBQ pork. While the days of $2 sandwiches may be over, Cali still offers a very satisfying lunch that only costs about $5.

Craft Pita
Diners may think of this Lebanese restaurant as primarily a bowl concept, but chef-owner Raffi Nasr knows a thing or two about sandwiches. Last year, he jumped on the viral chicken Caesar wrap with his own spin that used Craft Pita’s rotisserie chicken and its garlicky toum. More recently, he s introduced a crispy shawarma with a griddled pita and chicken skin for extra crunch.

Kenny & Ziggy's
Houstonians of all creeds flock to this Jewish deli for sandwiches that range from classics — such as corned beef and pastrami that are cured and smoked in-house — to more over-the-top creations like the Luck Be a Latke (brisket served between two potato pancakes) and the mammoth Zellagabetsky, an eight-layer, $116 sandwich that will best even the heartiest appetites. K&Z’s hot sandwiches, including an open-faced turkey with gravy, a Philly cheesesteak, and a classic French dip, are similarly can’t-miss.

Local Foods
With five Houston-area locations and two Austin outposts, this restaurant is among Houston’s most successful sandwich purveyors. Standouts include the “Crunchy” Chicken with its nut crumble and buttermilk ranch; the Gulf Seafood with its mixture of shrimp and crab that’s kicked up with green goddess dressing; and the Truffled Egg on a chewy pretzel bun. Vegetable sides sourced from area farms ensure the restaurant lives up to its name.

Stuffed Belly
Masterchef winner and James Beard Award finalist Christine Ha shares her love of sandwiches at this fast casual spot in Spring Branch. While Ha has built her reputation by making Vietnamese dishes, Stuffed Belly leans more traditionally American with options such as a patty melt, tuna salad, egg salad, and a grilled cheese. Specials, like this month’s Fish N Chips that gets added crunch from crushed kettle chips, ensure regulars always have something new to try.

Thien An Sandwiches
Like Cali Sandwich, this restaurant has built a devoted following for its affordable banh mi. The restaurant serves all the usual fillings, with the dac biet combo with pate among the standouts. Save room for the signature banh xeo, a crispy rice crepe stuffed with pork, shrimp, and bean sprouts.

Winnie's
This Midtown bar and restaurant would have earned a nomination solely for its definitive shrimp po’ boy, an overstuffed sandwich on bread from New Orleans’ iconic Leidenheimer Baking Company. Of course, the restaurant goes far beyond that with essentials like the Fried Chicken Crunch Wrap Supreme (made with Cool Ranch Doritos, of course) and weekly specials from the ever-restless mind of co-owner Graham Laborde. Top tier cocktails and some of Houston’s best wings only enhance Winnie’s appeal.

Yuma
This pop-up, which will soon open its first brick-and-mortar location on Washington Avenue, has built its reputation by blending Cuban and Brazilian flavors. Its menu includes a classic Cuban sandwich, the Sampa Gallo chicken sandwich, and the A Caipira, a Brazilian take on a cheesesteak. Yuma also creates sandwiches inspired by other cultures, such as the Vietnamese-style El Penny Cubano Banh Mi — made with mojo pork and ham that’s topped with Gruyere, garlic aioli, pate, pickled carrots, daikon, cilantro, and jalapeno.

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The Tastemaker Awards ceremony is sponsored in Houston by Maker's Mark, Culinary Khancepts, NTX LVL Event, Shutto and more to be announced. A portion of proceeds will benefit our nonprofit partner, the Southern Smoke Foundation.

Winnie's Peacemaker po boy
Photo by Emily Jaschke

Winnie's famous Peacemaker po' boy.

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