Donut wars: Krispy Kreme returns, Dunkin' Donuts expands to battle hot new Houston entries
Is it possible to have too much of a good thing? What about when that good thing is a sugary, fried breakfast confection? Well, hopefully the answer is no, because two of America's most popular donut franchises have set their sights on Houston with ambitious growth plans.
Krispy Kreme's return to the Houston-area had originally been slated for February, but the company's plans are now back on track. Two locations, one on Westheimer and another on Highway 6, will open in mid-October, according to the Houston Business Journal. Local franchisee Guillermo Perales explains that only opening one location would not have been sufficient to meet the anticipated demand when the Southern favorite turned on its signature "Hot Now" neon for the first time.
Two more locations, one on the South Loop near NRG Stadium and another in Pasadena, are on track to open before the end of the year.
Meanwhile, Dunkin' Donuts will soon open two new stores that put the company on track to have 25 in the Houston area by the end of 2015. On October 3, a location will open in Spring, and a Clear Lake location will open October 10. Morning joggers may have discovered the recently opened Memorial Drive location. Those who haven't been in awhile should consider going on Tuesday, because all Dunkin' locations will give away free medium Dark Roast coffee (hot or iced).
Even with all the national attention, local concepts continue to spring up. Hugs & Donuts has opened to raves in The Heights, where it will soon be joined by two of the fall's most anticipated new restaurants: Lee's Fried Chicken & Donuts from Liberty Kitchen owners F.E.E.D. TX and Morningstar from Blacksmith owners David Buehrer and Ecky Prabanto.