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    all the way

    Historic Houston hotel glows after top to bottom renovations

    Emily Cotton
    Apr 3, 2026 | 11:00 am

    As downtown Houston street construction smothers locals ahead of the FIFA World Cup, one Lamar High School alum has quietly restored a Federalist-style landmark hotel to its former glory. When the Sam Houston Hotel opened in 1924, a room could be booked for two dollars—two-fifty with a private bath. The charming update is a wink to that bygone era, yet willfully restrains itself from being tied to a theme.

    The hotel was entered into the National Register of Historic Places in 2004. Twenty years later, Rick Singleton, principal of Scenic Capital Advisors, purchased the historic property and had it listed under the Hilton Hotels Tapestry Collection banner.

    Ensconced in downtown Houston’s Historic District, the Sam Houston Hotel — colloquially known as “The Sam” — sits within one of the city’s most vibrant and walkable neighborhoods. Just steps from Market Square Park, the lush community hub on the site of Houston’s original City Hall serves as the heart of downtown’s urban resurgence where guests can explore the more historical side of downtown on their own or even join one of the popular walking tours.

    Local residents may recognize “The Sam” as the site of two enormous murals that exist as part of the city’s larger public art project. Works by artists “Smug” and Victor Ash, titled “Assiduity” and “Human Rights,” respectively, are difficult to miss, as both extend nearly the entire 10-story height of the building.

    Recognizing a disconnect between the building’s stately Federalist-style exterior and its previously-undefined interior, Singleton set out to reunite the two with a period-appropriate interior aesthetic infused with modern comfort and continuity. The interiors feature rich, tactile fabrics, warm wood floors, and detailed paneling and moldings that replace colder industrial materials. The result is a design that feels historic yet contemporary, timeless yet inviting — a true reflection of Houston’s architectural vernacular.

    “It’s a beautiful, Federalist-style building. Then you walk in, and it’s chic — that was the goal,” Singleton tells CultureMap. The remodel was top-to-bottom, with guest room revitalizations beginning in June of 2024. One-hundred total guest rooms span five layouts, providing something for everyone.

    Since the building had been updated prior to the current acquisition, Hilton didn’t require a full renovation — Singleton did it anyhow: “If we don’t do everything, we are just wasting money. It was just disjointed. We needed to go all the way here, and Hilton was really happy about that. We did double the amount of work that was required here.”

    Guest room designs were all handled in-house by Singleton and his wife Laura, a retired interior designer. The rooms have clean lines and sleek furnishings (all made by local trades), while the accent decor lends itself more to the timeless, beloved boutique hotel aesthetic.

    “We wanted hotel rooms that felt collected, and not overly refined, like a lot of hotel rooms tend to feel,” explains [Rick] Singleton. “We wanted lived-in, collected, and even cluttered a little bit. We wanted them full.”

    Houston favorite Gin Design Group handled the original conceptual design and drawings for the lobby space, with Laura taking over procurement and sourcing from there. “I could have never imagined or come up with the look that she did,” says Singleton of Gin Braverman. “She’s super creative, and we are really happy with the work she did.”

    The lobby is very chic indeed, but not in a nouveau riche sort of way; it’s elegant, yet comfortable. Moody greens, chestnut browns, and golds in textures spanning velvets to tweeds beckon guests to settle in and enjoy libations from the hotel’s new Pearl Bar and Restaurant. Just off the lobby, an enclosed billiards room — that doesn’t require a reservation — draws those looking for a place to wait out rush hour traffic or host a small gathering.

    The Instagram-worthy lobby, billiards suite, and gorgeous events terrace beg for photo-ops — in fact, it’s encouraged. General manager Lauren Beiten was plucked straight from Austin’s very vibey Hotel Van Zandt and loves that visitors of “The Sam” bring that same type of energy and enthusiasm to the hotel. In an unintentional nod to Hilton, there is a whimsical tapestry in the lobby that functions as a perfect backdrop.

    From a full wall of intimate, carved-out nooks, to large sectional seating and low-slung cocktail tables for two, there is a spot to accommodate groups large and small. Having a solo coffee break? Disappear into one — or many — of the interesting coffee table books artfully stacked throughout the space.

    Overall, Singleton is thrilled with how his almost completely in-house project has turned out. While his hands-on approach may have taken longer than traditional turnkey design projects, “The Sam” was clearly worth the effort:

    “It’s easy to spend a lot of money to find stuff, but what’s hard is to find something nice for a reasonable dollar — but it does take time.”

    The Historic Sam Houston Hotel is located at 1117 Prairie Street. Room rates start at $186 per night.

    Sam Houston hotel lobby

    Photo by Laura Dante

    The lobby offers seating options for groups of all sizes.

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    Fast Event Finds

    All the best events and free pop-ups during F1 race week in Texas

    Amber Heckler
    Oct 19, 2026 | 2:00 pm
    f1, fernando alonso
    Photo by Daniel Cavazos
    It's almost race week.

    It's nearly time for the Formula 1 U.S. Grand Prix at Circuit of the Americas (COTA), which can only mean one thing: F1 teams and partners are flocking to Austin for exhilarating race-themed events, pop-ups, and more.

    CultureMap has rounded up nearly a dozen of these events to help locals and visitors find their way around town, and to explore the best of what F1 brings to the city. We'll add more as we hear more.

    Pop-ups and fan hubs

    Atlassian Williams F1 Team Austin Fan Zone
    October 19-24, various times, 800 Congress Ave.
    The Atlassian Williams F1 Team is taking over a downtown Austin event venue for its free Fan Zone pop-up featuring driver experiences, a show car, special edition merchandise, racing simulators, and more. Visitors also have a chance to catch live Q&As with driver Alex Albon and team principal James Vowles, purchase the newly released Austin edition of the Williams x Marvel comic, and test objects in a wind tunnel. The Fan Zone will be open from 11 am to 7 pm Monday through Wednesday, and from 10 am to 7 pm Thursday through Saturday.

    Lando's Original Service Dept. in downtown Austin
    October 21-25, various times, 1500 San Jacinto Blvd.
    A vintage gas station in downtown Austin is getting a major 70's-style makeover for race week. Starting Wednesday, Lando Norris fans can shop for exclusive apparel and accessories at Lando's Original Service Dept. and explore custom postcard and patch-making stations in partnership with Google Gemini. The pop-up will be open from noon to 7 pm Wednesday, and from 9 am to 7 pm Thursday through Sunday.

    Lando's Original Service Dept. pop-up in downtown Austin Lando's Original Service Dept. is inspired by 70's-style American shop garages.Photo courtesy of the Lando Norris Store

    Mercedes F1 Team Fan Hub
    October 22-25, various times, 400 Congress Ave.
    F1 fans can test their speed as a pit stop mechanic, race in cutting-edge F1 simulators, and participate in F1-themed tailgates at the Mercedes F1 Team's free fan hub. The fan hub also promises daily giveaways, official team merchandise, local music performances, and Texas food vendors. The hub will be open from noon to 8:30 pm Thursday through Friday, from 1:30-9 pm Saturday, and from 10:30 am to 7 pm Sunday.

    Enchanté x Ford Racing at Distribution Hall
    October 22-25, various times, 1500 E. 4th St.
    Australian former F1 driver Daniel Ricciardo and his clothing brand Enchanté are racing into East Austin with an all American-themed pop-up at Distribution Hall in collaboration with Ford Racing. Details are sparse, but the website hints at a new collection and "a few surprises along the way." The pop-up will be open Thursday through Saturday from 11 am to 7 pm, and from 11 am to 5 pm Sunday.

    Events

    Road to the Race: Austin’s Official Prelude to the USGP
    October 21 from 5-9:30 pm, 701 W. Riverside Dr.
    In collaboration with Circuit of the Americas and the Exotics Network, the fourth annual Road to the Race supercar showcase returns to the Long Center for an evening of live entertainment, immersive experiences, and much more. Motorsport fans can expect to see over 100 hypercars and supercars spread across the Long Center grounds, plus racing simulators, food and drink vendors, and a C-130J military flyover. A live charity auction benefiting the Long Center and Dell Children's Medical Center will close out the evening. VIP admission is waitlisted, but general admission tickets are still available for $10 per person online.

    Pink Paddock Club x Aston Martin Aramco F1 Team at The Bungalow
    October 21, VIP hour from 6-7 pm, general admission entry from 7-11 pm, 83 Rainey St.
    Sorry boys, this event is for the girls. Formula 1 podcast Pink Paddock Club is hosting a free girls night at The Bungalow with a live podcast recording with a special guest during a VIP hour from 6-7 pm. Attendees can get a swag bag and participate in a charm bar with local organization Craft and Yap to customize a race-themed keepsake. Visitors who sign up to attend the meetup will be entered into a VIP raffle to gain early entry to the event, but general entry will start at 7 pm.

    Esses Bazaar ATX at Inn Cahoots
    Thursday, October 22 starting at 3 pm, 1221 E. 6th St.
    Motorsport and culture publication Esses Magazine is returning to Austin for its second annual Esses Bazaar event highlighting local vendors, Tejano music from DJ Helios, and a performance from Selena Quintanilla tribute band Bidi Bidi Banda. Other activities include flash tattoos, glam stations, local food vendors, western wear shops, and cocktails. Attendees can also snap a photo with a Visa Cash App Racing Bulls (VCARB) showcar. A lineup of country music performances will start at 7 pm, including the musical debut of VCARB driver Liam Lawson. RSVPs are limited, but interested attendees can join the waitlist for an RSVP drop on October 19.

    Black & White Kickoff Party at Central Machine Works
    October 22 from 6-10 pm, 4824 E. Cesar Chavez St.
    Austin car show organizer Manual Focus is partnering with Audi to start the race weekend celebrations early with a free art and car showcase and live music from DJ Vegan Leather and Jonathan Terrell. Attendees are encouraged to dress in their best black-and-white attire — it can be vintage streetwear, cocktail attire, or a simple black t-shirt. Specially commissioned works from Karl Ruckgaber, Jules Doty, Eric Mack, Laurie Carswell, and Mario Christou will be on display and available for purchase, and Audi will have "a handpicked mix of classic European icons and the next generation of Audi performance." RSVP via Eventbrite.

    Courts Club x Padel39: The Padel Grand Prix
    October 23-24, 4716 E. 5th St.
    Padel39 East, an upscale sports club, is transforming into a dedicated F1 venue with a two-day, pre-race celebration party featuring competitive padel matches, live F1 streams in the viewing lounge, brand activations, cocktails, DJ sets, and more. Guests may spot Ferrari on-site as well as Giesen alcohol-removed New Zealand wines. RSVP via therumor.com.

    Sports Illustrated Circuit Series afterparty
    October 24, doors open at 8:30 pm, 304 E. 3rd St.
    Canadian DJ Blond:ish will headline Sports Illustrated's iconic Circuit Series afterparty at 304 E. 3rd St. on Saturday night, with supporting performances from DJ UnKommon and Markos. Early entry general admission (before 10 pm) is $43 per person, and general admission is $78.01 per person. Tickets can be purchased via dice.fm.

    Packages and deals

    Atlassian Williams F1 Team Grandstand Package
    A limited number of seats are still available for the Atlassian Williams F1 Team's exclusive package that guarantees premium grandstand views at Turn 4 over all three days of the race weekend. Additional perks include complimentary team merch (a New Era cap and official team flag), a 25 percent discount at the team Fan Zone in downtown Austin, and an entry into a prize draw for a driver meet and greet at the Fan Zone. Ticket prices for the Williams F1 Team Package are $747 per person and can be ordered via Ticketmaster.

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