Foodie News

They're baaaaaack! Donut empire plots Houston return, starting in the suburbs

They're back! Donut empire plots Houston return, starting in suburbs

Krispy Kreme doughnuts in a box
Want a Krispy Kreme? Better be prepared to drive to northwest Houston starting in February.

A year after announcing it would return to Houston, North Carolina-based donut empire Krispy Kreme has set Feb. 17 as the day it will officially return to the Houston area.

But the location is bad news for inner-Loopers with a taste for the Southern classic. The first Krispy Kreme to open in the Bayou City is in far northwest Houston, at 5611 Hwy 6 North (credit an Eater tipster for finding the announcement on the KK website). The website lists at least one more location coming next year, but the specifics are TBA.

Krispy Kreme grand openings are apparently not to be missed; the first 100 people who are willing to camp out overnight can win free donuts.

The company left Houston in 2006 after previous franchisee Lone Star Doughnuts sued the company over the cost of materials, forced expansion and other disputes. Jumbles, Lone Star's attempt at rebranding the stores, quickly folded. 

Will Krispy Kreme find a warmer reception by staying in the suburbs and avoiding direct competition with homegrown options like Shipley's, River Oaks Donuts, Pena's Donut Heaven and Glazed? Or are Houstonians too attached to their current donut options to embrace the newcomer? Sound off in the comments.