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    MMM...Donuts

    Donut wars: Krispy Kreme returns, Dunkin' Donuts expands to battle hot new Houston entries

    Eric Sandler
    Sep 25, 2015 | 9:47 am

    Is it possible to have too much of a good thing? What about when that good thing is a sugary, fried breakfast confection? Well, hopefully the answer is no, because two of America's most popular donut franchises have set their sights on Houston with ambitious growth plans.

    Krispy Kreme's return to the Houston-area had originally been slated for February, but the company's plans are now back on track. Two locations, one on Westheimer and another on Highway 6, will open in mid-October, according to the Houston Business Journal. Local franchisee Guillermo Perales explains that only opening one location would not have been sufficient to meet the anticipated demand when the Southern favorite turned on its signature "Hot Now" neon for the first time.

    Two more locations, one on the South Loop near NRG Stadium and another in Pasadena, are on track to open before the end of the year.

    Meanwhile, Dunkin' Donuts will soon open two new stores that put the company on track to have 25 in the Houston area by the end of 2015. On October 3, a location will open in Spring, and a Clear Lake location will open October 10. Morning joggers may have discovered the recently opened Memorial Drive location. Those who haven't been in awhile should consider going on Tuesday, because all Dunkin' locations will give away free medium Dark Roast coffee (hot or iced).

    Even with all the national attention, local concepts continue to spring up. Hugs & Donuts has opened to raves in The Heights, where it will soon be joined by two of the fall's most anticipated new restaurants: Lee's Fried Chicken & Donuts from Liberty Kitchen owners F.E.E.D. TX and Morningstar from Blacksmith owners David Buehrer and Ecky Prabanto.

    Krispy Kreme will return to Houston next month.

    Krispy Kreme doughnuts in a box
    PRNewsWire.com
    Krispy Kreme will return to Houston next month.
    openingsdoughnuts
    news/restaurants-bars

    Coming soon to Fredericksburg

    Houston restaurant vet serves up Roman-style eatery in the Hill Country

    Brandon Watson
    Dec 26, 2025 | 3:30 pm
    Bottega Salaria Fredericksburg
    Photo courtesy of Bottega Salaria
    Valerio Lombardozzi is opening Bottega Salaria in the former home of La Bergerie.

    Valerio Lombardozzi’s culinary career has taken him to the world’s finest kitchens, including restaurants owned by icons like Alain Ducasse, Giorgio Locatelli, and Joël Robuchon. In Houston, he led La Table and Tavola, where he earned a reputation for being one of the city's most engaging front of the house personalities.

    But his latest project might be his biggest accomplishment yet. The hospitality veteran is opening Bottega Salaria, a homey Italian osteria and artisan market, in the former home of La Bergerie at 312 E Austin St in his adopted home of Fredericksburg.

    Lombardozzi says the restaurant, expected to arrive in winter 2026, fills a gap in the Hill Country dining scene, but, more importantly, it's a reflection of his personal history and time spent working at his family’s restaurant in Rome.

    “[It’s about] where I grew up, how I grew up, and how I eat,” he shares.

    The three-concept experience is inspired by Italy’s Via Salaria, the ancient route Italians used to transport salt from the Adriatic Sea to Rome. The menu acts as a sort of travelogue, borrowing from the different cultures along the road, and the way village fishermen and shepherds ate.

    Lombardozzi is quick to say he didn’t want to open a chef-driven restaurant. Instead, the osteria will serve traditional Roman staples such as cacio e pepe, amatriciana, carbonara, saltimbocca with sage and prosciutto, and branzino carved tableside.

    “I was one of the last to be exposed to the old generation of professionals who knew how to carve elegantly for the guests,” he says.

    The adjacent bottega will stay open during restaurant hours, offering fresh pasta made on-site, house-made sauces, imported Italian pantry items, cheeses, salumi, breads, and biscotti. Patrons will be able to shop for individual items or put together custom gift baskets.

    Outdoors, La Fraschetteria will debut a new hospitality experience in the U.S. The self-guided experience invites diners to grab wine directly from garden shelves, gather a spread of meats, cheeses, bread, or pasta, and linger around long communal tables lit by string lights.

    Keeping the chit-chat going will be a thoughtful beverage program anchored by a primarily Italian wine list and imported beer. Lombardozzi says the cocktail menu might be a surprise, offering only gin and tonics, spritzes, and negronis. The latter has been made into a game where diners roll dice to determine the evening's combination of gin, vermouth, and bitters.

    After dinner, guests can select an amaro from a rolling cart, sip grappa and limoncello, or sip a neat whiskey.

    Lombardozzi shares that he wants Bottega Salaria to be just as comfortable for Fredericksburg locals as it is for destination travelers. Beyond daily service, Bottega Salaria plans community events such as garden wine nights with live music, Sunday movie nights, and hands-on cooking classes.

    The space is designed for ease with a warm palette combining olive green and pomegranate reds. The decor blends heritage and modernity, bringing in objects like antique mirrors, plates, custom-made lamps, and even old tablecloths and curtains for an Old World feel.

    "We’re not just opening a restaurant,” Lombardozzi says. “We’re creating a gathering place. A home for everyone who loves Italian food, culture, and the joy of sharing a meal with others.”

    italian cuisinewinefredericksburghill countryopeningsnews-you-can-eat
    news/restaurants-bars
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