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    Foodie News

    Tackling Houston's barbecue inferiority complex: A map that could change yourmind

    Sarah Rufca
    Sep 16, 2011 | 9:55 am

    Nothing is more annoying than when a midwesterner gets all up in your face, declaring Texas barbecue vastly inferior to the version served in Kansas City/Memphis/South Carolina/whatever.

    What's worse is that it's a hard charge to defend, because though I can name the Hill Country barbecue institutions and several historic smokehouses in and around Fort Worth, really outstanding Houston barbecue has always been somewhat elusive to me.

    Luckily there's J.C. Reid and his new Houston Barbecue Project. Opening with a manifesto asking "What's wrong with Houston barbecue?" Reid argues that Houston's barbecue inferiority complex is both real and unfair.

    For years I’ve lamented the state of barbecue in Houston. Compared to the barbecue shrines of Central Texas, the 'cue in Houston just never seemed to match up. But I kept going to different barbecue joints in Houston, hoping I’d find something worth eating. After all, every place I go to in Houston is packed with customers — surely they must be doing something right?"

    Perhaps I’d been seduced by the myth and lore of Central Texas barbecue. I’ve spent many weekends bouncing along the back roads of Central Texas searching for the best barbecue in Texas. I came to realize that I’d visited more barbecue joints located hundreds of miles away than those barbecue joints located right in my own backyard. How could I claim that Houston barbecue was inferior to Central Texas barbecue, or even that Houston barbecue did not rise to a general standard of good barbecue, if I’d only visited a small percentage of barbecue joints in Houston? With that in mind, the Houston Barbecue Project was born."

    Reid has laid out a color-coded map of Houston barbecue joints, with a rating system that assesses the style of barbecue (Central Texas, East Texas, or even a hybrid that Reid terms 'contemporary East Texas'), application of sauce, and the type of wood and smoker.

    So far he's scored just over a dozen places, with the highest marks — four out of five stars — going to Gatlin's BBQ, Rudy's Country Store & Barbecue, Virgie's BBQ and Lenox Barbecue. Early scores indicate that while there's plenty of mediocrity out there, Houston does indeed have good barbecue for those willing to look.

    Whether you are a lover or a hater of Houston barbecue, Reid's work is a good place to start when trying to find your favorite kind of 'cue. Do you agree with his rankings? What's your favorite barbecue in Houston?

    unspecified
    news/restaurants-bars

    there's the rub

    Restaurant known for 'new Houston cuisine' now open in Cypress

    Eric Sandler
    Dec 10, 2025 | 4:05 pm
    Jonathan's the Rub steak
    Courtesy of Jonathan's the Rub

    Jonathan's the Rub serves steaks and other dishes.

    A restaurant known for its eclectic “new Houston cuisine” has opened in Cypress. The fourth location of Jonathan’s the Rub is now open for dinner in Bridgeland (20215 Bridgeland Creek Parkway).

    First announced last year, the new Jonathan’s is located in Village Green, a 70-acre mixed-use development within the 925-acre Bridgeland Central district. The 5,500-square-foot restaurant includes two patios totaling 2,600 square feet, giving the restaurant plenty of room for private dining rooms, a bar area, and indoor-outdoor areas with fire pits and greenery.

    “We were looking for the next frontier — a community with a booming population and a clear vision for growth that aligns with our brand,” chef-owner Jonathan Levine said in a statement. “When we discovered Bridgeland and learned it was a Howard Hughes development, we were immediately impressed. With their reputation for developing generational communities, we felt confident that Bridgeland was the right place for our family and for Jonathan’s the Rub.”

    Like Jonathan’s three other locations, the menu at Bridgeland is built around Levine’s signature “new Houston cuisine,” a kicked-up take on comfort food that includes everything from lobster tacos and blackened shrimp and grits to Italian American classics and steakhouse fare.

    Village Green is also home to H-E-B and restaurants such as Sweet Paris Crêperie & Café and Crust Pizza Co. Austin-based burger joint P. Terry’s will open there next year.

    “Jonathan’s the Rub’s arrival in Bridgeland Central brings a distinguished addition to the culinary scene in both the community and northwest Houston,” said Jim Carman, president of the Texas region, for Bridgeland developer Howard Hughes Communities. “We’re proud to partner with exceptional restaurateurs like Chef Jonathan Levine to bring elevated dining experiences that enhance the lifestyle offerings for our residents and neighbors.”

    Jonathan's the Rub steak

    Courtesy of Jonathan's the Rub

    Jonathan's the Rub serves steaks and other dishes.

    news/restaurants-bars
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