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    rumor no more

    Michelin guide finally confirms Texas edition — should anyone care?

    Eric Sandler
    Jul 16, 2024 | 9:29 am
    Le Jardinier interior

    Le Jardinier seems likely to earn a Michelin star.

    Photo by Claudia Casbarian

    For years, diners statewide have asked a simple question: “Why aren’t there any Michelin-starred restaurants in Texas?” The simple answer is that guide hasn’t been rating restaurants in Texas, but that’s about to change.

    On Tuesday, July 16, the Michelin Guide confirmed long-simmering rumors that it will publish a Texas edition later this year. Covering restaurants in Austin, Dallas, Fort Worth, Houston, and San Antonio, Michelin’s famously anonymous inspectors are already in the field evaluating the restaurants in all five cities for potential inclusion in the guide.

    Restaurants may earn one of three designations:

    • Michelin stars, rated at one, two, or three for restaurants that offer exceptional experiences
    • Bib Gourmand, described as “restaurants that offer great quality food at good prices”
    • Green stars for “restaurants that are leaders in sustainable gastronomy”

    In addition, Michelin may also issue a lesser “recommended” designation to restaurants that don’t quite qualify for a star rating.

    Having a Michelin Guide for Texas will allow tourists to have some basis of comparison between the state's restaurants and their peers in other Michelin cities and countries. In America, the guide already rates restaurants in parts of California, New York City, Washington, D.C., Atlanta, and parts of Florida and Colorado.

    Bringing the guide to Texas comes at a cost, but we don’t know what it is. For example, Florida paid $150,000 to launch its guide, while California paid $600,000 and Colorado paid $135,000. Michelin declined to comment on what fee, if any, statewide tourism board Travel Texas and local tourism boards in the five cities paid to bring the guide here, but a representative for Houston First tells CultureMap the organization is paying $90,000 for each of the first three years (2024, 2025, and 2026).

    “Contract terms are confidential. Travel Texas is working with Michelin on marketing and promotional efforts only. The agreement enables collaborative work to promote the area’s culinary offerings,” Michelin’s Carly Grieff writes in an email. “The Michelin Guide Texas project came to life thanks to the quality of the state’s culinary scene. The whole credit of this exciting project is the talent of Texas’ restaurant teams who embody culinary innovation. Without them and their exceptional work, it would have been impossible for the Michelin Guide to have the ambition of proposing a first selection of Texas restaurants in 2024.”

    Do we need Michelin?
    As rumors of Michelin’s arrival swirled, a debate has been taking place about whether it will be welcomed. Robb Report explored the topic in a 2023 article.

    Aaron Bludorn, the chef-owner of three Houston-area restaurants who held one star as the executive of New York’s Cafe Boulud, told the magazine he wasn’t excited about it. “I grew tired of Michelin,” Bludorn told the magazine. “[There’s] freedom given without Michelin being here.”

    “I don’t really see an argument as to why they shouldn’t come,” Dallas chef Casey La Rue said in the article. “Currently, the only reason to travel to Texas, from an outsider’s perspective, would be for barbecue. No one looks at the state or any of the major cities for anything other than that … If we had Michelin stars, then we would be able to get more recognition and [be] more legitimized.”

    Others may wonder whether Michelin is relevant for a city with a diverse dining scene that caters to a wide range of price points. Will Michelin get Houston?

    Typically, the guide’s highest two and three-star ratings tend to go to very expensive tasting menu establishments. In Houston, that would only include Mediterranean-inspired restaurant March and omakase counters like Neo and Hidden Omakase.

    For example, will Tatemó, which has already received national recognition from Food & Wine and the James Beard Awards, earn at least one star for chef Emmanuel Chavez’s innovate, masa-based menu of Mexican cuisine? Or will its humble setting in a Spring Branch strip center and lack of an alcoholic beverage program relegate it to Bib Gourmand or Recommended status?

    Will the inspectors make their way along Hillcroft and Long Point and Bellaire to search out Bib-worthy eats at places like Himalaya, Aga’s, Tacos Doña Lena, and Crawfish and Noodles? Or will educated diners citywide be scratching their heads and complaining about all of the places the guide “snubbed?”

    Diners can also look to how the guide treats restaurants in other cities for some hint as to what’s to come. For example, Le Jardinier’s sister locations in Miami and New York each hold one star, so it seems likely it will earn one here, too. On the other hand, as neither the New York or Miami locations of Italian restaurant Carbone currently hold a star, it seems unlikely the Dallas location will receive one.

    The only thing that’s certain is that Michelin’s arrival will change dining in Texas. Restaurants may tweak their menus or service styles to cater to the guide’s tastes. Operators in other cities may be more likely to open a Texas outpost in hopes of earning a star. Others may reject the guide’s conventions entirely and continue to forge their own path.

    If nothing else, it gives us something to argue about, especially once the state’s first star recipients are revealed later this year.

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    the pho will flow

    Growing Houston Vietnamese restaurant hustles into hot Katy neighborhood

    Eric Sandler
    May 13, 2026 | 3:30 pm
    Saigon Hustle Katy Cinco Ranch
    Courtesy of Saigon Hustle
    Saigon Hustle's new Cinco Ranch location is now open.

    A growing Houston Vietnamese restaurant has arrived in Katy. Saigon Hustle is now open in Cinco Ranch.

    Located at 23703 Cinco Ranch Blvd., the Houston area’s third Saigon Hustle began a quiet soft opening this Monday, May 11, and will celebrate its grand opening on Thursday, May 14. Like its siblings in Garden Oaks and Spring Branch, the restaurant will serve its familiar menu of banh mi, egg rolls, spring rolls, and rice dishes, as well as the pho that was added to the menu when Spring Branch opened in October 2024.

    Beverage options include both Vietnamese iced coffee and freshly-brewed jasmine teas.

    The Cinco Ranch location seats approximately 60 people. It also offers curbside pickup and delivery via third-party apps. Co-founder Sandy Nguyen said the restaurant had been looking at Cinco Ranch for awhile.

    “Our guests out here have been asking us to come to them, and it finally felt like the right moment to plant a flag in Katy,” Nguyen said in a statement. “We grew up in Houston, and bringing the food we love to a community we love is everything. This is more than a new address — it's a hometown moment for us.”

    As part of its continued growth, Saigon Hustle recently hired chef Justin Yoakum as its vice president of operations. Yoakum previously served as director of operations for Culinary Khancepts, the Houston restaurant group behind Liberty Kitchen, State Fare, Leo’s River Oaks, and others.

    “Justin has been wonderful,” Nguyen writes in an email. “He's been the leader we have been needing to further the next steps in our expansion. We are excited to have him. He's already proven to be such a great asset to the brand and brings a lot of energy!”

    Originally opened by Nguyen and her business partner Cassie Ghaffar, Saigon Hustle is now backed by Savory Fund, a Utah-based venture capital firm that’s invested in a diverse range of concepts including Austin-based, Detroit-style pizzeria Via 313; breakfast concept Hash Kitchen; and Pincho Burgers & Kebabs, a Miami-based restaurant with locations in Memorial City, Conroe, and Cypress. Savory has committed to helping it grow to as many as 40 units in Texas and the Midwest.

    To celebrate its grand opening, the Katy location will offer a number of promotions and giveaways, including:

    • Free banh mi for the first 100 customers on May 14.
    • A block party with a lion dance beginning at 6:30 on May 14.
    • Free Saigon Hustle for a year sweepstakes: All visitors to the location are eligible to win. See store or website for contest rules.
    • Buy-one-get-one-free Banh Mi: For customers who sign up for the Saigon Hustle Rewards loyalty program
    • Red envelopes: In a nod to the restaurant’s Vietnamese heritage, customers may receive a red envelope containing a discount, giveaway, or prize.

    “We wanted opening week to feel like a block party, not just a ribbon cutting. Free food, music,

    neighbors, and the team that's going to be feeding this community for years to come,” Ghaffar added. “From the lion dance to the red envelopes, every detail of opening week is a love letter to our culture and to Cinco Ranch.”

    Saigon Hustle Cinco Ranch is open daily from 11 am-11 pm.

    Saigon Hustle Katy Cinco Ranch

    Courtesy of Saigon Hustle

    Saigon Hustle's new Cinco Ranch location is now open.

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