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    it's fry time

    State of Grace owner's highly anticipated Heights Tex-Mex and seafood spots set opening date

    Eric Sandler
    Aug 15, 2018 | 4:46 pm

    Two of this year's most eagerly anticipated restaurants finally have their opening date. Superica and La Lucha, the new concepts from State of Grace owner Ford Fry, will debut on September 10 (Update: The opening has been rescheduled to September 17).

    Superica will be the fourth location of the Tex-Mex concept Fry launched in Atlanta in 2015. The menu runs the full gamut of Tex-Mex history, from vintage tacos and enchiladas to fajitas and mixta plates; interior Mexican dishes like menudo and pozole are also included. Kevin Maxey, a native Texan and Fry's "vice president of Tex-Mex," will lead the kitchen while former Bernadine's general manager Glenn Johnson will return to the space in the same role.

    Open for lunch, brunch, and dinner seven days a week, Superica also offers a full spectrum of wine, beer, and cocktails. Specifically, margaritas are available in "frozen, slushie, and shaken varieties," which should suit Houstonians just fine.

    Whereas Superica is tried-and-true, La Lucha is a new concept that takes its inspiration from Fry's childhood visits to the legendary San Jacinto Inn. The menu features burgers, fried chicken, and a wide range of seafood that includes raw, fried, and grilled oysters, peel-and-eat shrimp, and a decadent crawfish toast. As at Superica, beverage options will be extensive, with special attention paid to sparkling wines, craft beers, and agave spirits — apparently, mezcal pairs well with oysters.

    State of Grace executive chef Bobby Matos and general manager Matt Crawford will fill the same roles at La Lucha, which will be open for dinner during the week and brunch and dinner on the weekends.

    To convert the former Hunky Dory and Bernadine's spaces into La Lucha and Superica, Fry turned to Austin's Michael Hsu Office of Architecture, the company that originally designed the spaces. At Superica, that means channeling a little bit of Austin with vintage schoolhouse chairs, painted brick walls, and limestone accents. At La Lucha, the design will feature antique church pew banquettes, '70s-inspired elements, and an outdoor gaming area with lawn bowling.

    With a restaurant mini-empire in Atlanta and the success of State of Grace, Fry has certainly proved he knows how to create food people want to eat. Given Houstonians' seemingly limitless appetites for Tex-Mex and oysters, both Superica and La Lucha seem poised to continue that winning streak.

    Fried chicken and biscuits will be on the menu at La Lucha.

    La Lucha fried chicken and biscuits
    Photo by Jessica Matos
    Fried chicken and biscuits will be on the menu at La Lucha.
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    the ranch rides again

    Houston hospitality 'dream team' saddles up for World Cup pop-up restaurant

    Eric Sandler
    May 13, 2026 | 10:02 am
    Army Sadeghi, Ben Berg, and Brian Ching
    Courtesy of Berg Hospitality
    Army Sadeghi, Ben Berg, and Brian Ching are teaming up to open The Ranch Presents Pitch Live.

    Two Houston hospitality veterans are teaming up with one of the city’s soccer legends to throw an epic party during the FIFA World Cup. The Ranch Presents Pitch Live will be a 35,000-square-foot pop-up venue that mixes Texas hospitality with top-notch food, drinks, and entertainment.

    Located in the former Warehouse Live space (813 St. Emanuel St.), The Ranch Presents Pitch Live unites Berg Hospitality founder Ben Berg (B&B Butchers, Prime 131, The Annie Cafe, etc.) with Army Sadeghi (Melrose, Clarkwood, 1111) and Dynamo legend Brian Ching, co-founder of popular soccer bar Pitch 25 that has a location in EaDo and will soon open in Katy. Houston investor Rick Perez is also involved with the project. Together, they’ll operate a venue for 39 days — June 11 through July 19 — that puts an international spin on The Ranch, Berg Hospitality’s restaurant at the Houston Livestock Show and Rodeo that operated from 2022-2025.

    Berg tells CultureMap that the project began when Houston’s FIFA World Cup Host Committee approached Ching about utilizing the Warehouse Live space during the tournament. Ching reached out to Berg to oversee the food and beverage operations. Berg recruited Sadeghi for his experience in nightclubs and lounges.

    “I’m a sadomasochist,” Berg jokes about his penchant for taking on too many projects at once.

    “Brian is the face of it and runs an awesome bar,” Berg says. “Bring in the nightlife side with people who are tops at that. My team is tops at putting on a big pop-up, and we have the structure to get this thing open. It’s kind of a dream team.”

    “Hosting games in Houston is a once-in-a-lifetime opportunity to put on something great,” Sadeghi adds. “This concept isn’t just screens and beer buckets. It operates like a global fan destination centered around matches . . . We’re programming the emotional center of the World Cup, and we’re super excited.”

    The space is being divided into three sections: a main stage with multiple bars and casual dining; a more premium, VIP-style area with more elevated food and drinks; and a private VVIP lounge with its own entrance and more premium service. Berg notes that they expect the venue will be popular with corporate clients who can host events there.

    Details on the food menu are still being finalized. This version of The Ranch won’t have the same full service, fine dining-style experience that the Rodeo offered, but Berg noted that many of its most popular dishes will be available. It will also serve some barbecue. Restaurants related to the countries in that day's matches will be invited to pop-up within the pop-up.

    All of the World Cup matches will be shown throughout the venue on multiple screens, including a massive outdoor viewing area. In between games, the venue will host performances by DJs and musicians in a variety of genres. At night, patrons will have the option of splurging on VIP tables with bottle service.

    Sadeghi thinks Houston’s diversity makes it an ideal place to host World Cup matches and visitors.

    “We have South American, European, African, Mexican, they’re all very passionate about soccer,” he says. “Instead of building something generic, we want to build something that reflects Houston culturally. The goal is global energy through a Houston lens.”

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