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    What's Eric Eating Episode 105

    Cali's sandwich superstars unwrap big local plans, plus Houston's best Peking duck

    CultureMap Staff
    Aug 1, 2019 | 10:57 am

    On this week's episode of "What's Eric Eating," Mendocino Farms co-founders Ellen Chen and Mario Del Pero join CultureMap food editor to discuss their decadent sandwich shop that just opened its first Houston location in Rice Village. The conversation begins with the couple explaining how they met, became business partners, and developed the concept for the restaurant that now has more than 25 locations in California.

    Mendocino Farms has grown in part thanks to investments from Whole Foods and TPG Growth, a private equity firm with $8.3 billion of assets under management. Sandler asks the founders how working with those partners has changed the restaurant.

    "It's really forced us to look at the business in a different way," Chen says. "I think for founders, we want to be creative and want to keep pushing, but for us, it's given us the capital to continue to grow and build a really great team and infrastructure."

    "I think we have really clear values, and we use those values as our filters. I'm in front of you today going the food is as good now, this is our 28th baby, the food's better now than it was at 21," Del Pero adds. "We've been able to leverage our relationships with Whole Foods. Leverage our relationships with some of our local vendors and suppliers in a healthy way to still bring quality food at a good price."

    From there, the conversation turns to the decision to open in Houston; the restaurant has already announced plans for locations in Uptown Park, downtown, and The Heights, with a fifth location that has yet to be announced. Eventually, they plan to add locations in Dallas and Austin.

    Prior to the interview segment, Sandler and co-host Matt Harris discuss the news of the week. Their topics include: Crawfish Cafe's plans to open in The Heights, a second location of The Rustic coming to Uptown Park, and chef Mark Holley's plans to reopen Davis St. at Hermann Park.

    In an extended restaurants of the week segment, the hosts discuss their experiences dining at three new establishments: Cielito Cafe, a Mexican breakfast and lunch restaurant in Montrose; The Gypsy Poet, a pizzeria in Midtown; and Bamboo House, a Chinese restaurant in Humble that's earning a reputation for its Peking duck.

    ---

    Subscribe to "What's Eric Eating" on Apple podcasts, Google Play, or Spotify. Listen to it Saturday at 3 pm on ESPN 97.5.

    Mendocino Farms just opened its first Houston location in Rice Village.

    Mendocino Farms Rice Village exterior
    Courtesy of Mendocino Farms
    Mendocino Farms just opened its first Houston location in Rice Village.
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    a CultureMap Exclusive

    Houston's 'Chinese takeout bar from the future' touches down in Webster

    Eric Sandler
    Jun 1, 2026 | 4:02 pm
    Rice Box Webster rendering
    Courtesy of The Rice Box
    A rendering previews The Rice Box's new location in Webster.

    Houston’s Chinese takeout bar from the future is coming to the Bay Area. The sixth location of The Rice Box will open in Webster later this summer.

    Located at 114 El Dorado Blvd, the new location will be called Rice Box Space Center after NASA’s headquarters at the nearby Johnson Space Center. Founder John Peterson tells CultureMap that it’s a bit of a homecoming for him and his wife/business partner, Jenny Vo, as they grew up in the area. As with every new location, the restaurant created a movie-style poster to announce its opening.

    Rice Box Webster movie poster The Rice Box Space Center is expected to open later this summer.Courtesy of The Rice Box

    For its first truly suburban location, Peterson plans to offer a more efficient pickup system for to-go orders. Dubbed The Rice Box Pickup Reactors, the system applies Rice Box’s sci-fi aesthetic to curbside ordering. As seen in the rendering above, the building will have six slots that drivers will pull into to get their orders.

    “The goal is to have guests in and out with food in hand in around 90 seconds,” Peterson writes in an email. “It’s still pickup, but we’re trying to make that moment feel more intentional and more connected to the digital side of Rice Box instead of treating it like an afterthought. We’re looking at this opening as both a new store and a prototype for how Rice Box can work in more suburban markets without losing the part of the brand that makes it feel like us.”

    Bay Area-area diners can expect the same menu as the Rice Box’s other locations. That includes staples such as General Tso’s chicken, sesame chicken, beef with broccoli, and orange peel beef. The restaurant also serves traditional Chinese-inspired fare such as Chongqing chicken, cumin beef, mapo tofu, and chow fun noodles.

    Recently, Peterson rolled out a new version of Rice Box’s dumplings. Available in chicken, pork, or vegetable, each style of dumpling comes with a different wrapper that enhances the filling’s flavor. They’re also available either steamed or fried.

    The Rice Box started as a food truck in the early 2010s. After moving to a permanent location in the Greenway Plaza food court, it has opened brick-and-mortar locations in the Heights, River Oaks, Rice Village, and Memorial.

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