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    BBQ Cloned

    Sincerest form of flattery? Parade mag picks best barbecue and imitates Texas Monthly cover

    Teresa Gubbins
    Jul 22, 2013 | 9:05 am

    Is it unkind to describe the media industry as a pack of sheep? Take Parade magazine, the weekly insert found in most Sunday newspapers, which in its Sunday issue tackles the sizzling hot topic of barbecue. Yay, barbecue. We can never get enough of this subject.

    The magazine does it up big: BBQ photo essay, video and a roundup of BBQ places from "top restaurant critics" across the country, including the Houston Chronicle's Alison Cook, so you know it's a good list. (Her pick: Corkscrew BBQ.)

    The issue does a "day in the life," following godlike Aaron Franklin like he's never been followed (100 times) before. Wonderful publicity for a place that doesn't get enough. Finally, someone takes notice of this undiscovered gem.

    And look who's on the cover: none other than Austin's iconic Franklin Barbecue. The issue does a "day in the life," following godlike Aaron Franklin like he's never been followed (100 times) before. Wonderful publicity for a place that doesn't get enough. Finally, someone takes notice of this undiscovered gem.

    But it's Parade's approach that raises eyebrows. If you compare the cover side-by-side with the much ballyhooed May issue of Texas Monthly, the two bear a remarkable resemblance. Both covers show a blue tray piled to the brim with Franklin's menu offerings: sausage, brisket, ribs, baked beans, onions, pickles, potato salad and coleslaw in brown cardboard containers. The two photos are, for all intents and purposes, identical.

    Would you call that reverential and homage-like, or derivative and copycat?

    The resemblance is significant enough that Parade posted a disclaimer on Saturday at 7:53 pm, denying that it had cloned the Texas Monthly layout.

    Great barbecue clearly makes creative teams think alike. To illustrate this Sunday’s Parade cover heralding the golden age of barbecue — a story in the works for months — we spent a day shooting at Franklin Barbecue. When we asked Franklin pitmaster Aaron Franklin to put together a tray of the offerings available at his restaurant that day, he presented us with this beautiful display — and we shot it as he presented it. We didn’t have a food stylist or a prop stylist on the shoot. The similarity to a recent Texas Monthly cover is purely coincidental.

    To give the benefit of the doubt, maybe it's true that "creative teams" think alike. Maybe Parade was operating in a vacuum where its "creative" team never saw the Texas Monthly issue. Maybe Aaron Franklin put one over on them, cackling diabolically over the lack of imagination displayed by magazine creative teams as he composed the identical tray.

    But maybe the problem isn't the visuals. Maybe Parade could tackle a different topic. Maybe, just maybe, we've had enough stories about barbecue for now.

    Parade magazine cover with a tray of food from Franklin Barbecue in Austin.

    Parade BBQ cover
    Photo courtesy of Parade
    Parade magazine cover with a tray of food from Franklin Barbecue in Austin.
    unspecified
    news/restaurants-bars

    Coming soon to Fredericksburg

    Houston restaurant vet serves up Roman-style eatery in the Hill Country

    Brandon Watson
    Dec 26, 2025 | 3:30 pm
    Bottega Salaria Fredericksburg
    Photo courtesy of Bottega Salaria
    Valerio Lombardozzi is opening Bottega Salaria in the former home of La Bergerie.

    Valerio Lombardozzi’s culinary career has taken him to the world’s finest kitchens, including restaurants owned by icons like Alain Ducasse, Giorgio Locatelli, and Joël Robuchon. In Houston, he led La Table and Tavola, where he earned a reputation for being one of the city's most engaging front of the house personalities.

    But his latest project might be his biggest accomplishment yet. The hospitality veteran is opening Bottega Salaria, a homey Italian osteria and artisan market, in the former home of La Bergerie at 312 E Austin St in his adopted home of Fredericksburg.

    Lombardozzi says the restaurant, expected to arrive in winter 2026, fills a gap in the Hill Country dining scene, but, more importantly, it's a reflection of his personal history and time spent working at his family’s restaurant in Rome.

    “[It’s about] where I grew up, how I grew up, and how I eat,” he shares.

    The three-concept experience is inspired by Italy’s Via Salaria, the ancient route Italians used to transport salt from the Adriatic Sea to Rome. The menu acts as a sort of travelogue, borrowing from the different cultures along the road, and the way village fishermen and shepherds ate.

    Lombardozzi is quick to say he didn’t want to open a chef-driven restaurant. Instead, the osteria will serve traditional Roman staples such as cacio e pepe, amatriciana, carbonara, saltimbocca with sage and prosciutto, and branzino carved tableside.

    “I was one of the last to be exposed to the old generation of professionals who knew how to carve elegantly for the guests,” he says.

    The adjacent bottega will stay open during restaurant hours, offering fresh pasta made on-site, house-made sauces, imported Italian pantry items, cheeses, salumi, breads, and biscotti. Patrons will be able to shop for individual items or put together custom gift baskets.

    Outdoors, La Fraschetteria will debut a new hospitality experience in the U.S. The self-guided experience invites diners to grab wine directly from garden shelves, gather a spread of meats, cheeses, bread, or pasta, and linger around long communal tables lit by string lights.

    Keeping the chit-chat going will be a thoughtful beverage program anchored by a primarily Italian wine list and imported beer. Lombardozzi says the cocktail menu might be a surprise, offering only gin and tonics, spritzes, and negronis. The latter has been made into a game where diners roll dice to determine the evening's combination of gin, vermouth, and bitters.

    After dinner, guests can select an amaro from a rolling cart, sip grappa and limoncello, or sip a neat whiskey.

    Lombardozzi shares that he wants Bottega Salaria to be just as comfortable for Fredericksburg locals as it is for destination travelers. Beyond daily service, Bottega Salaria plans community events such as garden wine nights with live music, Sunday movie nights, and hands-on cooking classes.

    The space is designed for ease with a warm palette combining olive green and pomegranate reds. The decor blends heritage and modernity, bringing in objects like antique mirrors, plates, custom-made lamps, and even old tablecloths and curtains for an Old World feel.

    "We’re not just opening a restaurant,” Lombardozzi says. “We’re creating a gathering place. A home for everyone who loves Italian food, culture, and the joy of sharing a meal with others.”

    italian cuisinewinefredericksburghill countryopeningsnews-you-can-eat
    news/restaurants-bars

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