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    snooze on the move

    Popular brunch restaurant cooks up 2 new Houston-area locations

    Eric Sandler
    Mar 12, 2020 | 12:20 pm
    Snooze AM Eatery exterior
    Snooze is growing.
    Photo by George Lange Photography

    Diners in Houston and points beyond will have even more opportunities to feast on Smashed Avocado Bennys and Pineapple Upside Down Pancakes. Snooze: An AM Eatery will open locations in Kingwood and College Station.

    When it opens in August, Snooze's Kingwood location will occupy 3,800 square feet in the Kingwood Place Shopping Center; the College Station location will be slightly larger, 4,000 square feet, and will open in February 2021 in the Chimney Hill Retail Centers at 701 University Dr. E. Once both restaurants are open, the greater Houston area will have nine Snooze locations, including outposts in Montrose, The Heights, near the Galleria, and The Woodlands.

    "We've had great success in the Houston market and believe we still have a way to go in terms of bringing Snooze to every great neighborhood and trade area in Houston," Snooze CEO David Birzon tells CultureMap in an email. "Although we'll never have a Snooze on every corner, or open to the point of saturation or ubiquity, we want to 'own' the market for better breakfast in Houston."

    Known for its creative interpretations of classic breakfast fare, Snooze also gives diners choices by offering pancake flights (diners choice of up to three different options) and Benedict duos. Dishes get faired with the usual juices or coffee, but a full menu of creative cocktails really sets Snooze apart from more traditional diners. Bright colors and a cheerful staff have also helped it win fans.

    The results speak for themselves. Even with so many locations across the city, interest remains strong. Diners routinely wait an hour or more for a table on the weekends.

    Snooze also does its part to be a good neighbor. Each restaurant donates 1-percent of sales to local charities, and it diverts up to 90-percent of its waste by composting and recycling where facilities exist.

    Real estate brokerage firm Baker Katz represented Snooze in the negotiations. Stephen Tou of The Retail Connection represented the landlord for the Kingwood property, and Clint Oldham and Brett Boatner of Oldham Goodwin represented the landlord in College Station.

    "As Snooze continues to expand into new markets, we’re thrilled to work with them to secure two highly visible locations in the greater-Houston market, an area in which they have built a solid reputation,” Baker Katz principle Jason Baker said in a statement. “We expect this concept to experience continued success at these locations, serving the Houston community, and as they expand into other states across the country.”

    news-you-can-eatopenings
    news/restaurants-bars

    What's Eric Eating Episodes 516 and 517

    Food experts draft the best dishes at Vietnamese restaurants in Houston

    CultureMap Staff
    Dec 12, 2025 | 5:15 pm
    Moon Rabbit food spread
    Moon Rabbit/Facebook
    Two panelists selected dishes from Moon Rabbit in the Heights.

    On this week’s episode of “What’s Eric Eating,” CultureMap editor Eric Sandler recruited five of his friends and colleagues to select their favorite dishes at Vietnamese restaurants in Houston via a fantasy football-style draft.



    The panelists — Stevie Vu of the Chowdown in Chinatown Facebook group and Asia Society, Texas; Chelsea Thomas of Local Foods Group; Heights Grocer and Montrose Grocer owner Mary Clarkson; Have A Nice Day AAPI pop-up market co-founder Isabel Protomartir; Houston BBQ Festival co-founder Michael Fulmer — joined Sandler to draft Vietnamese dishes and restaurants in six categories. They are:

    • Appetizer/Salad
    • Entree
    • Sandwich
    • Soup
    • Viet-Cajun
    • Wildcard

    In the first round, Vu kicked things off by selecting the sandwiches from Chinatown institution Nguyen Ngo. Thomas followed with the duck salad at Thien An. Clarkson took the mango-papaya salad from Old Saigon Cafe, and Sandler scored the Beef 7 Ways at Chinatown favorite Saigon Pagolac. Protomartir took the Duck House’s crispy egg rolls, and Fulmer closed round one with the beef rolls at Nam Giao, which holds a Bib Gourmand designation in the Michelin Guide.

    Sandler shared the full results on Instagram.


    View this post on Instagram
    A post shared by Eric Sandler (@ericsandler)


    As he noted, the draft results include some of Houston’s most prominent Vietnamese restaurant as well as a few under-the-radar choices that will give listeners some new options to try. Listen to the full episode on any podcast platform to hear the panelists explain the choices and recommend a few places that they could have drafted instead.



    In this week’s second episode, chef Christine Ha and her husband John Suh join Sandler to review the results and pick a winner. Since no one selected their restaurant The Blind Goat, each drafter is on an equal footing.

    Listen to the full episode to hear who won. Ha and Suh also share thoughts on their favorite selections by each panelist. They also catch us up on the latest happenings at both The Blind Goat and Stuffed Belly, their sandwich shop, including the recent addition of a gumbo pot pie to The Blind Goat’s menu.


    View this post on Instagram
    A post shared by The Blind Goat (@theblindgoathtx)


    -----

    Subscribe to "What's Eric Eating" on Apple podcasts, Spotify, or wherever you listen to podcasts. Hear it Sunday at 9 am on ESPN 97.5.

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