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    convive confidential

    Ninfa's and Antone's hospitality veteran makes a surprise departure

    Eric Sandler
    Feb 4, 2020 | 4:04 pm
    Jonathan Horowitz Lasco Legacy Restaurants
    Jonathan Horowitz.
    Courtesy photo

    A veteran of some of Houston’s highest-profile restaurants want to share his experiences with others. Jonathan Horowitz has departed his role as the CEO of Legacy Restaurants to found Convive Hospitality Consulting.

    During his four-and-a-half years at Legacy, Horowitz worked closely with owner Niel Morgan and chef Alex Padilla to comprehensively renovate the company’s signature restaurant, The Original Ninfa’s on Navigation, as well as update the menu served at iconic Houston sandwich shop Antone’s Famous Po’ Boys. In 2019, Legacy opened three new restaurants: a second location of Ninfa’s in the BLVD Place mixed-use complex near the Galleria, a third location of Antone’s in the Medical Center, and fast casual concept Mama Ninfa’s Tacos y Tortas in the Understory food hall downtown.

    Prior to joining Legacy, Horowitz worked as chief brand officer for Lasco Enterprises, the company behind restaurants such as The Tasting Room and Max’s Wine Dive. He’s also a former president of the Houston Restaurant Association, which gives him a big picture view on the city’s dining scene.

    Having accomplished so much at Legacy, Horowitz tells CultureMap the time seemed right to revive the idea for the consulting company he originally established after departing Lasco five years ago.

    “After four-and-a-half years or so at Legacy, we accomplished a lot of things I had wanted to, in terms of improving things that were already there [as well as] growing and expanding,” Horowitz says. “At that point towards the end of the year, Niel and I started having discussions about our future direction. We had different ideas about what it could or should be.”

    Through a representative, Morgan provided a statement wishing Horowitz well in his future endeavors.

    “We wish Jonathan the best of luck with his new venture, and we appreciate what he was able to accomplish during the past four and a half years at Legacy Restaurants,” Morgan said. “We have an excellent team in place, and we look forward to continuing to provide delicious food and welcoming service at all of our Original Ninfa's, Antone's and Tacos y Tortas locations.”

    At Convive, Horowitz plans to offer the benefit of his experience to both existing restaurants and establishments that have yet to open. Potential restaurateurs could work with on anything from picking the site and configuring a new location to developing a marketing strategy with logos and new menu items.

    Horowitz adds that he hasn’t signed his first client yet but is having conversations with lots of potential opportunities. In addition, he’s working on a commercial real estate license that will allow him to participate in that aspect of the business, too.

    “From my perspective personally, it’s a really good time for me to leverage those experiences and those skills,” he says. “On the flip side, I think there’s a lot of concepts and businesses that could use those services, whether they’re looking to improve, grow or trying to build brands.”

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    all about the taste

    Beyoncé-loved Houston brunch spot sweetens Sugar Land with new location

    Eric Sandler
    Dec 5, 2025 | 10:00 am
    Taste Kitchen + Bar chicken and waffles
    Courtesy of Taste Kitchen + Bar
    No meal at Taste is complete without chicken and waffles.

    One of Houston’s most successful brunch spots is coming to Sugar Land. Taste Bar + Kitchen will open its second location on Wednesday, December 10, in the former Veritas Steak & Seafood location at 1550 Lake Pointe Pkwy, Suite 500.

    Located near the Greatwood development, the restaurant will feature a lakefront patio and a private dining room that will host family celebrations, corporate events, and other happenings.

    Even more importantly, it will serve chef-owner Don Bowie’s kicked up take on Southern comfort food. The restaurant’s menu offers more than a dozen versions of chicken and waffles — General Tso’s, Nashville hot, jerk, Cajun, etc. paired with waffle flavors such as peach cobbler, apple pie, and sweet potato — as well as seafood, mac & cheese, and the jerk lamb chops that won the prize for best dish at the CultureMap Tailgate earlier this fall.

    Diners can expect a lively atmosphere, particularly in the evening, when the restaurant will showcase its extensive cocktail program and live entertainment on the weekends.

    Count Houston icon Beyoncé Knowles-Carter and her husband Jay-Z among the restaurant’s fans. Along with their families, the duo feasted on an order from Taste before Queen Bey’s Cowboy Carter tour stop at NRG Stadium. Bowie later shared a photo of himself with Jay-Z on Instagram.


    View this post on Instagram
    A post shared by Taste Kitchen + Bar (@tastekitchenbar)


    “We’re thrilled to bring Taste to the Sugar Land community,” Bowie said in a statement. “This expansion allows us to share the flavors and experiences our guests enjoy downtown with a new audience, beautiful waterfront views, and a signature space designed for both everyday dining and memorable occasions.”

    Taste Bar + Kitchen opens daily at 8 am.

    No meal at Taste is complete without chicken and waffles.

    Taste Kitchen + Bar chicken and waffles
    Courtesy of Taste Kitchen + Bar
    No meal at Taste is complete without chicken and waffles.
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