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    In-demand districts

    This Houston ZIP code is among nation's hot spots for millennials

    John Egan
    Oct 17, 2018 | 10:11 am
    NRG Park Renderings March 2014 NRG Stadium
    The South Main area that houses NRG Stadium and The Astrodome is popular with millennials.
    Photo courtesy of NRG Park

    Houston's South Main is a bona fide magnet for millennials. A new study from apartment search website RentCafé ranks the historic hood as one of the top ZIP codes in the U.S. for millennial residents.

    U.S. Census Bureau data gathered by RentCafé indicates 61 percent of the residents in South Main's 77054 ZIP code, or about 14,400 people, were millennials in 2016. That makes it a millennial hot spot in Texas and the No. 12 millennial hot spot in the U.S.

    Other Texas ZIP codes that made the list are:

    • 75201 in Dallas. The Arts District is comprised of 65 percent millennials, or about 8,800 people. National rank: No. 8.
    • 75202 in Dallas. Downtown in the Big D has a 61 percent share of millennials — about 1,400 residents — and a national rank of No. 15
    • 78751 in Austin. The Hyde Park neighborhood has a 61 percent share of millennials, or about 8,900 residents. National rank: No. 16.

    RentCafé also ranked ZIP codes in the 30 biggest U.S. cities by the biggest increases in millennial population over a five-year period, the largest share of millennials, and the largest total number of millennials. The study excluded ZIP codes with fewer than 1,000 millennial residents, as well as ZIP codes overlapping with college campuses, military bases, and prisons.

    In terms of the fastest-growing ZIP codes for young adults, 78756 in Austin was the only Texas ZIP code in the top 20.

    The share of millennials in 78756 — which includes the Brentwood and Rosedale neighborhoods — jumped 34.3 percent from 2011 to 2016, according to RentCafé. In 2016, it was home to about 4,000 millennials.

    John Crowe, a broker Realtor with Austin’s Juice Real Estate, says the Burnet Road corridor in 78756 is gaining popularity among millennials due, in part, to its abundance of “charming” updated homes dating back to the 1940s. The Burnet corridor also has seen explosive growth in the number of apartments, restaurants, and bars.

    Crowe says that these days in the 78756 ZIP code, a resident “can jump on a Bird scooter, take a short walk or bike to meet friends and family on the deck of the burger-and-beer joint, spend evenings enjoying the high-end sushi or Mexican restaurants, or settle in at the various food trailers and local coffee shops.”

    “A gourmet grocery store, plus-sized yards, great schools, green spaces like Ramsey Park, and a solid local library serve as a foundation for young residents, many of whom, live and work in the area and plan to stay as long as the original owners of those 1940s homes did,” he adds.

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    be well

    3 hot wellness studios move swiftly into new Heights development

    Eric Sandler
    May 7, 2026 | 2:35 pm
    Swift BLDG exterior construction
    Courtesy of Radom Capital
    The Swift BLDG is expected to open in late 2026.

    A new mixed-use development in the Heights has announced its next round of tenants. Three wellness businesses are coming to The Swift BLDG, Houston developers Radom Capital and Triten Real Estate Partners’ project in the historic Swift & Company Packing Plant that’s located near the Heights Hike & Bike Trail.

    They are:
    • SweatHouz, a contrast therapy studio
    • Strong Pilates Studio
    • The Skin Clinic, a Houston-based aesthetics and skincare destination

    Scheduled to open in winter 2026, SweatHouz will offer infrared saunas, cold plunges, and other protocols to improve a person’s well-being. The protocols are focused on areas such as athletic recovery, reducing stress, improving circulation, mental health, and longevity. In addition, it will offer a beauty bar equipped with Dyson hot tolls and a beverage station stocked with different waters.

    Building on the success of its Katy location that opened last year, Strong Pilates Studio will occupy 2,500 square feet in the Swift BLDG. Using Rowformer and Bikeformer machines, customers have the opportunity to take classes in Strong Body, Strong Loaded, and Strong Pilates-Only. It’s expected to open in the fall.

    “Our method blends strength, cardio, and reformer-based training into one, delivering real results in just 45 minutes. This isn’t just Pilates — it’s a new standard for fitness in Houston. And a community that sweats together stays strong,” franchisee Mona Hussein-Zaki said in a statement.

    Currently located in M-K-T, the Skin Clinic will more than double its footprint by relocated to the Swift BLDG. The clinic’s services focus on skin health and rejuvenation. It also expected to open in the fall.

    “The response from this community has been incredible, and Swift gives us the room to grow into what our patients have been asking for: more space, more services, and the same patient-centered care that got us here." founder Kelli Nwuli said.

    All three businesses join previously announced tenants such as Van Leeuwen Ice Cream, premium juice bar Leemoo, Merit Coffee, and Houston Tex-Mex staple Escalante’s.

    On track to open to the public in fall 2026, The Swift BLDG will offer more than 30,000 square feet of office space along with 30,000 square feet of restaurant and retail tenants. The two companies previously partnered on M-K-T, the Heights mixed-use development that’s near the Swift project. Radom is known for a number of other Houston developments, including the Montrose Collective and the historic Tower Theater property and its adjacent buildings.

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