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    more at morse

    River Oaks-area home boasting backyard oasis hits market at $1.298 million

    Holly Beretto
    Sep 24, 2020 | 1:55 pm

    Homeowners love a space that offers a respite from all the hustle and noise of city life, especially if that home also happens to be just blocks away the activities so important to Houstonians: dining and shopping. Welcome to 1510 Morse St., a custom-built beauty on the market for $1.298 million.

    The four-bedroom, three-bathroom home unfolds across nearly 4,000 square feet, with thoughtful details, endless entertaining spaces, and a stunning, resort-style backyard. It's represented by Michelle Reyna.

    "The sellers loved to entertain and created a backyard oasis," Reyna tells CultureMap. "There's a bar, TV, and dining area, in addition to the heated pool with a fountain and custom swim jets. It's the perfect place for year-round al fresco dining and outdoor gatherings."

    The pool is large enough for morning or afternoon laps, and the outdoor kitchen means owners can show off their culinary skills while enjoying time outside with family and guests. The sizable seating area makes hosting parties a breeze, and the space is bordered by greenery and bamboo, highlighting 1510 Morse St.'s retreat-like atmosphere.

    Anchoring the home's interior is a sweeping, curved staircase that meanders up three floors. Accented with iron and wood, it lends a classic feel to the home's bright design. The formal dining room features a custom-designed chandelier and tailored drapes, both of which stay with the sale. The space will support a large dining table, perfect for celebrations with food and friends. The room's windows overlook the lush gardens, and a wine closet and butler's pantry connect the space between the dining room and kitchen.

    The kitchen offers an open layout with a quartz-topped center island. Counter space abounds, and incredible details like the L-shaped custom banquette in the breakfast nook add an area for casual meals and cozy conversation.

    The expanse of the living room has a wall of windows overlooking the home's stunning backyard, and is situated off the foyer and kitchen, providing an easy flow for larger parties hosted at 1510 Morse St. The fireplace is a focal point, with its carved mantel and metal-accented screen.

    Upstairs, the second-floor landing provides a cozy seating nook and art niche. The master suite is here, offering a built-in desk, separate walk-in closets, and its own balcony overlooking the pool. The layout provides space for a seating area or reading and lounging chaise. The suite's bath has a stand-alone marble shower, deep soaking tub, and private water closet. Separate vanity space allows the occupants to ample room for needed toiletries.

    Two second-floor bedrooms share a bathroom with double vanity. One bedroom has a built-in desk. Both feature walk-in closets and Juliet balconies. On the third floor is a massive flex room that can be easily converted to a second bedroom suite. It can also function as a game room and gathering space. An ante room off the main area is large enough for a queen sized bed or can be a tucked-away home office.

    Built by Nurco Builders, 1510 Morse St. manages to be a home that captures all the needs of modern living. With room for gatherings and entertaining, along with quite places for privacy and contemplation, this is a house that will make its owners feel they are in a secluded oasis, even as they are only steps from the heart of the city.

    An open house is scheduled for Saturday, September 26 from 1 to 3 pm.

    The formal dining room.

    1510 Morse St Houston River Oaks
      
    Photo by TK Images
    The formal dining room.
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    frankly speaking

    Houston custom home builder opens state-of-the-art new showroom

    Emily Cotton
    May 23, 2025 | 1:00 pm
    Frankel Design Build
    Photo by Kerry Kirk
    Welcome to Frankel Design Build.

    Imagine a custom home builder capable of radiating such cool confidence in the execution of their finished product that they’re happy to maintain the property long after the completion of the project—impossible? Enter Frankel Design Build. The Frankel experience begins in their exceptional new client-only design showroom, where the firm’s signature scent (none other than luxury brand Loewe’s Tomato Leaves candle) permeates the air and “ends,” so to speak, with enrollment in their home maintenance and management program.

    The innovative, multi-award-winning, Houston-based firm recently debuted a swanky new design showroom in the Houston Design District showcasing product vignettes and technologies far exceeding what is available to preview with other custom builders. The showroom brings truly custom features to life, including a full-sized vault door; a custom quartz hydraulics-lift meeting table that doubles as a standing workspace; a 14-foot, sliding glass door system by Mirror Gallery, Inc.; along with herringbone hardwood floors, a full bar with custom metal fabricated details, and Venetian plastered walls.

    Clients will find a curated range of selections — from tile, hardware, and plumbing fixtures to lighting, custom cabinetry, and millwork — sourced from trusted industry partners such as Visual Comfort and Ann Sacks, among others. This unique blend of offerings empowers clients to personalize every detail with intention.

    For nearly four decades, the Frankel family’s luxury residential home business has maintained a reputation for a client-forward culture. Founded in 1988 by Jim Frankel, sons and current co-presidents Scott and Kevin Frankel are continuing this legacy through their new showroom.

    “We are trying to create the best environment for people who design and the best customers to get together and come up with great ideas,” Scott tells CultureMap. “I think it’s a little different for a home builder, particularly a custom home builder, to open up a space that is just for their clients to enhance that experience.”

    Each area of the showroom has been outfitted with high-tech A/V equipment that will allow clients to engage with the Frankel team remotely, if need be. “What we’re trying to do, as our clients are busy — they’re active, they’ve got stuff going on in their personal lives, kids, work — we’ve tried to put together a facility that puts together interior design and architecture, and put our clients in a position where they’re able to do this, and they’re not having to run all over town,” says Scott. “It’s a pretty big investment for a home builder to make on the custom side.”

    With thousands of tangible samples on-hand, including full-sized door and glass options, the Frankels recognize that keeping up with a showroom of this magnitude will require a lot of management, but it’s not a challenge they’re prepared to shy away from.

    “Our interior design team isn’t just helping clients make their selections. They are looking at everything that’s out there and then making sure that this place is curated to building and designing a home right now,” says Kevin. “It has to be a lot of showrooms in one.”

    Potential custom home buyers sometimes find themselves apprehensive when exploring the possibility of building homes, mostly due to some illusive bad experience a “friend of a friend” had when working with a builder. Frankel Design Build puts clients at ease through their active flexibility. “This for me is just so different from what custom builders try to do. Typically, what they are doing is going ‘you are limited to this,’” says Scott, noting that anything their team has chosen is already in the budget — there are no surprises.

    Ever the realist, Kevin understands that social media can play a large part in determining whether clients stick to their original selections.

    “It’s such a long process, and we want people to feel good about it. It just takes more management from us, which we’ve always been willing to do,” he says. “The day after your plan is done, do we expect for you to stop looking at Instagram? We don’t. We have to be flexible. We know you’re looking at Instagram.”

    Through their family of companies, which also includes AVEA Pools & Outdoor Living and Frankel Home Care, Frankel Design Build far exceeds what any reasonable person would consider “turn key service.” Once a Frankel home is complete, a user-friendly customer portal through Frankel Home Care allows for home care services to be scheduled at the click of a button.

    “Every home that we build, our goal is to help the customer understand that there are certain things that they might need to maintain forever. We don’t just build houses now, we build pools — we have to — and we clean those pools every week. We service generators, we clean gutters, we wash down driveways,” says Scott. “The problem is, you move in, I give you this house, and now what? To live in a house you need a list of people. I don’t want my customer to have to do that. We are in the custom design and service business — we are in the long term care business.”

    Frankel Design Build
      

    Photo by Kerry Kirk

    Welcome to Frankel Design Build.

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