CALLING ALL UNDERCLASSMEN

Facebook taps Houston college campus for new tool on its app

Brockman Music and Performing Arts Center

Rice University is one of only two Texas colleges to participate in the new Facebook program.

Photo by Brandon Martin/Rice University

Facebook launched as a social media platform solely for college students back in 2004. Since then, college students have gradually moved away from Mark Zuckerberg's baby in favor of platforms like Instagram, Snapchat, and TikTok.

Now, in a bid to once again attract college students, Facebook is returning to its roots with the introduction of a dedicated "college-only space" within the social media app. The social media giant is piloting Facebook Campus at 30 U.S. colleges and universities, including Houston's Rice University.

Harvard University, where Zuckerberg hatched Facebook, isn't among the pilot campuses. The only other Texas school in the pilot group is Stephen F. Austin University in Nacogdoches.

"While Facebook's early days saw it targeting Ivy League schools, the company says these first Facebook Campus schools were selected for diversity's sake. That is, diversity of the student population, diversity of geography, and diversity of school specialties (like liberal arts). They also represent a mix of public and private schools," the TechCrunch news website reports.

Facebook says a student's profile in the Campus section will differ from a student's profile on the main Facebook site. To create a Campus profile, a student must provide their college email address and graduation year. A student has the option to add information like major, courses, and hometown.

"Your name, profile photo, cover photo, and hometown from your Facebook profile will be added to your Campus profile, but you can edit or remove your hometown from your Campus profile if you'd like," Facebook tells prospective users.

Once a Campus profile is set up, a user can explore groups and events specific to their school, and connect with classmates who share similar interests. Only people on the Campus platform can view content posted there.

Features of Facebook Campus include:

Campus-specific news feed where students can read updates about classmates, groups, and events. They also can establish study groups, plan virtual concerts, or seek advice.
Directory of classmates at each campus. "Like in the early days when Facebook was a college-only network, students can find classmates by class, major, year, and more," Facebook says.
Real-time chat rooms for dorms and campus groups.

"This year, students across the country are facing new challenges as some campuses shift to partial or full-time remote learning, so it's more important than ever to find a way to stay connected to college life," Facebook says in a post about Facebook Campus. "College is a time for making new friends, finding people who share similar interests and discovering new opportunities to connect — from clubs to study groups, sports, and more."

With the Campus feature, Facebook hopes to lure younger users back to the platform in a setting where their parents and grandparents can't spy on them.

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Continue reading this article on our sister site, InnovationMap.

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Jobs report

Texas clocks in as No. 7 best state to find a job, new report says

Photo by The Jopwell Collection on Unsplash

It's easier to find a job in Texas than in nearly any other state.

If you’re hunting for a job in Texas amid a tough employment market, you stand a better chance of landing it here than you might in other states.

A new ranking by personal finance website WalletHub of the best states for jobs puts Texas at No. 7. The Lone Star State lands at No. 2 in the economic environment category and No. 18 in the job market category.

Massachusetts tops the list, and West Virginia appears at the bottom.

To determine the most attractive states for employment, WalletHub compared the 50 states across 34 key indicators of economic health and job market strength. Ranking factors included employment growth, median annual income, and average commute time.

“Living in one of the best states for jobs can provide stable conditions for the long term, helping you ride out the fluctuations that the economy will experience in the future,” WalletHub analyst Chip Lupo says.

In September, Gov. Greg Abbott announced Texas led the U.S. in job creation with the addition of 195,600 jobs over the past 12 months.

While Abbott proclaimed Texas is “America’s jobs leader,” the state’s level of job creation has recently slowed. In June, the Federal Reserve Bank of Dallas noted that the state’s year-to-date job growth rate had dipped to 1.8 percent, and that even slower job growth was expected in the second half of this year.

The August unemployment rate in Texas stood at 4.1 percent, according to the Texas Workforce Commission. Throughout 2025, the monthly rate in Texas has been either four percent or 4.1 percent.

By comparison, the U.S. unemployment rate in August was 4.3 percent, according to the U.S. Bureau of Labor Statistics. In 2025, the monthly rate for the U.S. has ranged from 4 percent to 4.3 percent.

Here’s a rundown of the August unemployment rates in Texas’ four biggest metro areas:

Austin — 3.9 percent
Dallas-Fort Worth — 4.4 percent
San Antonio — 4.4 percent
Houston — 5 percent

Unemployment rates have remained steady this year despite layoffs and hiring freezes driven by economic uncertainty. However, the number of U.S. workers who’ve been without a job for at least 27 weeks has risen by 385,000 this year, the Bureau of Labor Statistics reported in August. That month, long-term unemployed workers accounted for about one-fourth of all unemployed workers.

An August survey by the Federal Reserve Bank of New York showed a record-low 44.9 percent of Americans were confident about finding a job if they lost their current one.

This story originally was published on our sister site, InnovationMap.

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