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    Say hi to Fire Station Guy

    Meet the most Instagram-savvy dealer at Round Top's biggest antique show

    Emily Cotton
    Oct 18, 2024 | 5:04 pm

    There are some things that Texans naturally associate with the month of October: pumpkin patches, homecoming mums, and, of course, the Marburger Farm Antique Show.

    While the show — which offers almost 300 dealers spread across 43 acres — has always been a draw for the nation’s best and brightest interior and architectural design talent to shop, mingle, and style forecast, the invention of social media has no doubt boosted Marburger's meteoric rise into an influencer/fashionista festival — not that there’s anything wrong with that. It certainly keeps the people watching interesting.

    As with any good design, mixing old with new is a delicate dance which, when done correctly, is a delightful thing to witness. In recent years, what shall be respectfully referred to as “the old guard” of Marburger and the influencer/fashionista crowd have begun to focus less on the more traditional celebrities in attendance in favor of the dealers.

    To be clear, the Marburger Farm Antique Show maintains standards that guarantee that every dealer in attendance is legitimately top notch; anyone who has been can attest to that. There just happen to be two “camps” in the tents: the “no selfies allowed” dealers, and the Instagram savvy dealers who encourage it…especially everyone’s favorite, Don Fields, or, as he’s known on Instagram, “Fire Station Guy.”

    This is far from Fields’ first rodeo. This is his 15th year with Marburger, which has multiple shows a year — not to mention all of the other antique shows across the country. It’s little wonder that his flamboyant show sets and whimsical antiques have amassed him over 60,000 Instagram followers.

    CultureMap sat down with Fields before the opening bell rang out on opening morning to take a glimpse inside the mind of the most popular dealer at the show. Fields may be know as “Fire Station Guy” on Instagram, but his company is actually Kansas City, Missouri-based Morning Glory Antiques. Fields also operates KC shop Ringstad-Fields which he shares with partner Craig Ringstad.

    Fields finds it humorous that people flock to his booths, but he certainly knows what he’s doing when it comes to advertising. “You’ve gotta have something a little ‘off’ to draw people in,” he says with a chuckle. When asked about a certain taxidermy bird that received attention during the spring show, Fields replied, “I had the big ostrich with the crown on top, and it did sell — everyone loved him.” And yes, “you can always take a selfie in this booth,” he cheerfully affirms.

    With constant sourcing trips to antique fairs in Italy and France, plus being a dealer stateside, Fields is always looking for treasures to add to his inventory. “It seems like I buy something every day,” he says.

    So, what’s the secret to being “Fire Station Guy”? For Fields, it’s simple: “I just approach life trying to be happy. Laugh a little. Stand behind what I sell,” he says.

    “People really like that when you’re online — that what you have described is what you are going to get.” Fields participated in Marburger’s first ever Atlanta show over the summer, but Texas remains a priority. “[Atlanta was] wildly good! Very successful, but we will always be here,” he affirms.

    With only minutes to spare before the opening bell rings, Fields closes with some expert advice for those looking to create a collection of their own.

    “I think you should buy with your heart. What you fall in love with, you buy, and then you assemble the things you love,” he says. “And if it feels like you and like your home — I like that it’s a traveled and eclectic mix that shows your personality — whatever speaks to you.”

    Last question — why "Fire Station Guy?” As it turns out, Fields actually lived in a fire station at one point in time, and the nickname has stayed with him. “I’ve since moved,” says Fields, “But ‘Cottage Guy’ just doesn’t have the same ring to it!”

    Marburger Farm Antique Show

    Courtesy of Marburger Farm Antique Show

    Shoppers from Texas and beyond flock to the Marburger Farm Antique Show.

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    RETAIL WATCH

    Bed Bath & Beyond returns to Houston via Container Store merger

    Brandon Watson
    Apr 23, 2026 | 3:00 pm
    Container Store
    The Container Store/Facebook
    The Container Store is merging with Bed Bath & Beyond.

    Bed Bath & Beyond is making a comeback — well, sort of. The Container Store is merging 98 of its nationwide stores with the once-mighty home goods chain, including the its Houston-area locations location in Uptown, Champions, and Friendswood.

    On April 6, Bed Bath & Beyond entered into a merger agreement to purchase The Container Store for $150 million. A release says combining the two concepts’ goods will “better serve how customers live today.”

    In recent years, both brands have been struggling as part of the “retail apocalypse” of big box stores. In December 2024, Coppell-based Container Store filed for Chapter 11 bankruptcy without shedding any stores.

    Bed Bath & Beyond, meanwhile, collapsed in summer 2023. After filing for Chapter 11, it liquidated all of its U.S. stores. It shuttered three Houston-area stores in 2020, followed by all of its remaining locations in 2023.

    As part of the merger, The Container Store will be streamlining its offerings, cutting around 30 percent of its stock. Stores will be offering clearance prices on the items starting Friday, April 24. The Container Store will also be opening an hour early on April 25-26, giving early birds an extra 5 percent discount.

    “This is a reset with purpose,” said Jen Pape, Senior Vice President of Stores at The Container Store, in a release. “We are actively reshaping our stores to make room for what’s next. By streamlining select categories today, we’re creating the space and flexibility needed to introduce Bed Bath & Beyond products and deliver a more complete home experience for our customers.”

    The merger affects 12 Texas stores, including:

    • Arlington — 4000 Arlington Highlands Blvd #101
    • Austin — 9629 Research Blvd
    • Dallas — 13710 Dallas Pkwy
    • Dallas — 7700 W NW Hwy #500
    • Fairview — 151 East Stacy Rd
    • Fort Worth — 4601 West Fwy #500
    • Friendswood — 18760 Gulf Fwy
    • Houston — 5466 FM 1960 W
    • Houston — 2511 Post Oak Blvd
    • Plano — 8460 Parkwood Blvd
    • San Antonio — 333 NW Loop 410
    • Southlake — 1200 Main St
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