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    Party Watch

    New home pop-up shop in Montrose lures preservation lovers and hip young professionals

    Kate Bentsen
    Jun 29, 2014 | 10:02 am

    What: homeIdentity Pop-Up shop launch

    Where: Pop-Up Shop on Montrose Blvd.

    The 411: Enthusiastic philanthropists and partygoers with a keen eye for design gathered to celebrate the launch of homeIdentity, a luxury contemporary home goods pop-up shop. Guests perused sleek and cozy vignettes of Kartell furniture atop Nani Marquina carpets while bidding on a Kartell Victoria Ghost chair. All funds were donated to Pier & Beam, a young professionals group in support of Preservation Houston.

    On hand to host guests were co-owners Marcelo Saenz and Adrian Dueñas, along with Jim Parsons, director of special projects at Preservation Houston, and Pier & Beam representatives Nicole and Joey Romano. HomeIdentity’s permanent location on West Alabama will open in November, with the pop-up at 4411 Montrose continuing through summer.

    Guests nibbled on light bites from Cordua Catering and sipped on Deep Eddy Vodka and Circulo Tequila cocktails, Saint Arnold Lawnmower and bubbly from Crimson Lounge while enjoying music played by DJ Lewis Grell.

    Who: Spotted in the see-and-be-seen crowd were Yvonne Boustany, Katwing Comby, Karen Lix, Lindsay George, Brooke and Greg Candelaria, Emily Cotton, Todd Fiscus and Ceron, Daniel Dror, Caroline Starry LeBlanc, Tiffany Halik, Amy Johnston, Arliss Newman, Will Miraglia, Catherine Rodriguez, Catherine Sovany, Vasco Galvez, Colleen Wagner, Katie Jernigan, Julia Davis, Katie Green, Scott Seligman, Claudia Jimenez, Evelyn Escobar, Jeff Harrison, Clay Cessna, Dave Morris, Katie Patterson, Paige Johnson, Brad and Vanessa Leedy, Conor McEvily, Thelma Ginsburg, Francys Davis, Tom Pikey and Keri Jo Mccrory.

    Catherine Rodriguez, Catherine Sovany and Vasco Galvez.

    homeidentity pop up party
    Photo by © Daniel Ortiz
    Catherine Rodriguez, Catherine Sovany and Vasco Galvez.
    unspecifiedseries568795447
    news/home-design
    series/htx-trailblazers

    HAUTE PROPERTIES

    Southern Living picks Texas Hill Country as location of 2026 Idea House

    Brandon Watson
    Feb 19, 2026 | 3:30 pm
    Southern Living Idea House Fredericksburg
    Rendering by Jon Messer.
    Southern Living Idea House will be open for tours beginning September 18.

    Whether Texas is part of the South may still be an open question, but Southern Living is settling the debate with a big investment. The Birmingham, Alabama-based lifestyle magazine will build its newest Idea House in the Hill Country town of Fredericksburg.

    For more than 35 years, Southern Living has drafted Southern builders, architects, and designers to build new homes that not only showcase the latest innovations in home design but are the epitomes of Southern style. This year, the magazine chose Fredericksburg's Friedën community, a 130-acre development featuring parks, nature trails, and lakes.

    "We're excited to call Fredericksburg home for the year and to celebrate the distinct character of the Texas Hill Country,” says editor-in-chief Sid Evans in a release. “Surrounded by rolling hills and wide-open views, this home reflects the region's natural beauty and the relaxed spirit of the Lone Star State."

    The design of the versatile home proves the modern farmhouse trend still has some legs. Southern Living’s designers update the look by ditching whitewashed everything for a more contemporary color palette that blends in with the Hill Country’s natural landscape. Floor-to-ceiling windows further “dissolve the boundaries” between the interior and the great outdoors.

    To bring their vision to life, Southern Living drafted a local team, including builder Kurk Homes, architect Andrew Bray of Mustard Architects, landscape designer Melissa Gerstle, and interior designers Jean Liu, Marcus Mohon, and Paloma Contreras. But real estate gawkers will have to wait to see most of the details. The house won’t be unveiled until September 18, when public tours open and the October issue hits stands.

    Southern Living, however, did tease a few details, saying the home is being built for “multi-generational” living with sustainable products and appliances, a motor court entry, and a private casita. No doubt, interior design buffs will also find inspiration in the decor's bold choices. Last year’s Idea House in Virginia mixed in everything from garden florals and African mudcloth to animal prints and kitchsy cottagecore art.

    The Idea House will be open to the public for tours from September 18 through December 20, 2026. Tickets will be available beginning in April, with a portion of the proceeds supporting area charities. After the open house, the home will be available for sale at an undisclosed price.

    homeshome designinterior designfredericksburghill countrysouthern living
    news/home-design
    series/htx-trailblazers
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