oh boy!

Houston's premier boys clothing boutique opens new home in Rice Village

Houston’s premier boys-only boutique now has a permanent home in Rice Village. ParkerJoe, which offers clothing, accessories, and lifestyle brands that takes lads from wee tykes to pre-adolescent (in sizes newborn to 16), originally opened last year in a temporary spot in the River Oaks Shopping Center.

Now open at 5515 Kelvin Dr., Suite 95, the store unfolds across 1,900 square feet, all of it stocked with the retailer’s carefully curated inventory that embraces all kinds of boys and all types of occasions. Families will find looks that range from formal and preppy to sporty and casual, with brands such as Bailey Boys, Classic Prep, Saltwater Boys, and Appaman as well as local brands like Sunnies, which specializes in polarized sunglasses for children, and onesies from Houston children’s apparel purveyor Oink Moo.

“We wanted to create a place where boys are seen and heard,” said Lisa Hostler, who owns the store with her daughter Chelsea. “Their needs and their wants are represented at ParkerJoe.”

Hostler is excited to be in the Rice Village spot, an affluent area known for its walkability and attractiveness for families, which make it an ideal location for a niche retailer like ParkerJoe.

“It’s a younger population and a strong retail mix,” she said. “We couldn’t be happier here in a center that has welcomed us so warmly and made us feel at home.”

The store itself is designed to help boys enjoy the sometimes awkward process of shopping for new clothes. Towards that end, they are welcome to touch and play with toys on the shelves, which are stocked with books, games, and stuffed animals.

An official grand opening is planned for September, but prior to that customers can expect a summer of events including trunk shows, a fashion show, and an influencer brunch.

Even as Lisa and Chelsea are excited to be in Rice Village, they are setting their sights on continued expansion. They currently have a temporary outpost in Memorial City Mall, and are looking for retail locations in other Houston neighborhoods, with a desire to open across Texas.

ParkerJoe in Rice Village is open Monday through Saturday from 10 am to 7 pm and Sunday from 10 am to 6 pm.

Photo by Alex Montoya

Boys are welcome to read the books on the shelves.

shopping parkerjoe rice village openings

LEGGINGS + LATTES

Athleisure giant Lululemon opens Houston flagship with in-store cafe

Photos courtesy of Lululemon

Hundreds of shoppers lined up for the grand opening of the first-ever Lululemon x La La Land Kind Cafe store opening in Highland Village on December 19 .

Athleisure giant Lululemon is back where it all started. The brand has opened a massive new Houston store at Highland Village, returning to the shopping center that launched its Texas retail run in 2007. This time, however, it is not a small boutique. It is a full-scale flagship store with the first-ever La La Land Kind Café inside, giving Highland Village one more reason to draw a crowd.

The cult-favorite café serves exclusive drinks created just for this location, including a Double Chai Latte and Coconut Cloud Matcha. In-person shoppers can score drinks at 50 percent off through January 4 and via the app through January 16.

La La Land Kind Café also joins Lululemon’s Partner Perks program tied to Lululemon Membership, giving members access to select benefits. It makes it easier for shoppers who treat errands like a routine to use coffee as a delicious reward.

Lululemon x La La Land Texas-based artist Kyle Steed adds to the local appeal of the new Highland Village store. Photos courtesy of Lululemon

The new store is directly next door to the brand's first Texas outpost, which made Highland Village ground zero for Lululemon's growth in the state. At 9,400 square feet, the outpost is among Lululemon’s largest in the country. The space, previously owned by Smith & Wollensky, traded steaks for elevated sweat-sesh style.

Shoppers can expect a light, bright, and spacious shopping experience with a full range of products for both women and men. The store features branded apparel from the Lululemon x La La Land Kind Café collaboration, as well as a limited-time sweatshirt designed by local graffiti artist Donkeeboy, available as a gift with purchase (over $300, while supplies last). Adding to the local appeal, the store features a mural by Texas-based artist Kyle Steed.

Here's a tour of the store courtesy of popular influencer Marfisa Fiala

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A post shared by Marissa Fiala | Houston, TX (@houstonhotspots)

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Lululemon x La La Land Kind Cafe, 4007 Westheimer Rd, Suite 100, Houston, TX 77027. Store Hours: Monday-Saturday: 7 am - 7 pm and Sunday: 11 am - 6 pm.

Photos courtesy of Lululemon

Hundreds of shoppers lined up for the grand opening of the first-ever Lululemon x La La Land Kind Cafe store opening in Highland Village on December 19 .

lululemon houston la la land kind cafe highland village lululemon x la la land kind cafe openings coffee