DAZZLING desi BLING
Ultra-luxury Indian jewelry brand brings dazzling Bollywood opulence to Houston
Houston offers a glowing range of jewelry options, but for those who want a level of extra and ornate can look to a global brand that has just set up shop here.
Tanishq, India's most prominent jewelry retail outlet, has opened a new boutique in Post Oak. Shoppers at the new, 3,800-square-foot Houston showroom will be greeted by pieces boasting Tanishq's contemporary design mixed with the timeless art and craftsmanship made famous in India.
The Post Oak store offers more than 2,000 unique designs, including 18k and 22k gold, plus diamond jewelry, solitaries, and colored gemstones. To toast its Texas debut, Tanishq is showcasing its exquisite, one-of-a-kind collections: Dharohar and Tales of Mystique.
Dharohar, which translates to 'heritage,' features intricately crafted gold jewelry adorned with colorful enamel work and unique uncut diamonds. Tales of Mystique, per press materials, highlights an ethno-contemporary take on jewelry inspired by India's landscapes and architecture.
Tanishq is a household name in India. Photo courtesy of Tanishq USA
But really, it's all dazzling. Intricately cut gold pieces pop with glowing gemstones — think rubies embedded upon diamonds, teardrop designs, and necklaces that engulf the decollete without being stifling or oppressive. The dazzling necklaces, bracelets, and earrings are designed for casual to formal to celebration, and can transform an everyday Houstonian into a Bollywood queen in seconds.
It's no accident that the international brand tapped Houston for its expansion. Company brass tells CultureMap that Houston's nation-leading cultural diversity, large Indian population, booming economy, and choosy buyers made the city a top target for expansion.
New lines blend contemporary with iconic Indian design. Photo courtesy of Tanishq USA
Frisco, the north-Dallas booming 'burb, is the other Texas city to welcome a Tanishq USA boutique. The brand opened its first U.S. store in New Jersey last year, so expect more locations on the way.
"The Indian audience is spread across the United States," said Amrit Pal Singh, Tanishq's North American business head for jewelry, in press materials. "As we expand in an effort to serve them better, we intend to do so by catering to their diverse preferences, bringing a wide range of exquisite jewelry and, at the same time, interesting designs in everyday wear."
"With a firm commitment to quality, ethical sourcing, and a tailored retail experience, Tanishq is here to provide our customers with jewelry that epitomizes perfection."
Shoppers to the 3,800-square-foot Houston showroom will be greeted by contemporary design mixed with timeless Indian art and craftsmanship.Photo courtesy of Tanishq
A household name in India, Tanishq currently has more than 400 retail stores across 240 cities in its home nation. Its parent company is Titan, a part of the Tata Group, an Indian multinational conglomerate with operations in more than 100 countries.
Business for Tanishq is golden: the company boasts $3.5 billion in annual revenue.
Tanishq Jewellers; 2335 Post Oak Blvd. Hours are 10:30 am to 7 pm daily, closed Monday.
Steven Devadanam contributed to this article.