DAZZLING desi BLING

Ultra-luxury Indian jewelry brand brings dazzling Bollywood opulence to Houston

Houston offers a glowing range of jewelry options, but for those who want a level of extra and ornate can look to a global brand that has just set up shop here.

Tanishq, India's most prominent jewelry retail outlet, has opened a new boutique in Post Oak. Shoppers at the new, 3,800-square-foot Houston showroom will be greeted by pieces boasting Tanishq's contemporary design mixed with the timeless art and craftsmanship made famous in India.

The Post Oak store offers more than 2,000 unique designs, including 18k and 22k gold, plus diamond jewelry, solitaries, and colored gemstones. To toast its Texas debut, Tanishq is showcasing its exquisite, one-of-a-kind collections: Dharohar and Tales of Mystique.

Dharohar, which translates to 'heritage,' features intricately crafted gold jewelry adorned with colorful enamel work and unique uncut diamonds. Tales of Mystique, per press materials, highlights an ethno-contemporary take on jewelry inspired by India's landscapes and architecture.

Tanishq Tanishq is a household name in India. Photo courtesy of Tanishq USA

But really, it's all dazzling. Intricately cut gold pieces pop with glowing gemstones — think rubies embedded upon diamonds, teardrop designs, and necklaces that engulf the decollete without being stifling or oppressive. The dazzling necklaces, bracelets, and earrings are designed for casual to formal to celebration, and can transform an everyday Houstonian into a Bollywood queen in seconds.

It's no accident that the international brand tapped Houston for its expansion. Company brass tells CultureMap that Houston's nation-leading cultural diversity, large Indian population, booming economy, and choosy buyers made the city a top target for expansion.

Tanishq New lines blend contemporary with iconic Indian design. Photo courtesy of Tanishq USA

Frisco, the north-Dallas booming 'burb, is the other Texas city to welcome a Tanishq USA boutique. The brand opened its first U.S. store in New Jersey last year, so expect more locations on the way.

"The Indian audience is spread across the United States," said Amrit Pal Singh, Tanishq's North American business head for jewelry, in press materials. "As we expand in an effort to serve them better, we intend to do so by catering to their diverse preferences, bringing a wide range of exquisite jewelry and, at the same time, interesting designs in everyday wear."

"With a firm commitment to quality, ethical sourcing, and a tailored retail experience, Tanishq is here to provide our customers with jewelry that epitomizes perfection."

Shoppers to the 3,800-square-foot Houston showroom will be greeted by contemporary design mixed with timeless Indian art and craftsmanship.Photo courtesy of Tanishq

A household name in India, Tanishq currently has more than 400 retail stores across 240 cities in its home nation. Its parent company is Titan, a part of the Tata Group, an Indian multinational conglomerate with operations in more than 100 countries.

Business for Tanishq is golden: the company boasts $3.5 billion in annual revenue.

-----

Tanishq Jewellers; 2335 Post Oak Blvd. Hours are 10:30 am to 7 pm daily, closed Monday.

Steven Devadanam contributed to this article.

Photo courtesy of Tanishq USA

Tanishq's boutique is now open in Post Oak.

indian jewelry hindu wedding sets indian jewelry store indian jewelry houston tanishq houston

TAILORED TRADITION

Cult-favorite French denim brand Chevignon makes U.S. debut in Houston

Photo courtesy of Chevignon

Chevignon’s Galleria boutique marks the brand’s first-ever store in the United States, launching its Texas-focused expansion plan.

Heritage denim brand Chevignon has arrived in Houston, introducing its cult-loved leather jackets and customizable jeans to a new boutique in the Galleria. Known for its rugged style, the French-born label is expanding its presence in the U.S. with a store designed to appeal to loyal brand aficionados and fashion-forward newcomers. The outpost is complete with an in-store Denim & Repair Shop offering complimentary tailoring and one-of-a-kind customization.

Located on the second level adjacent to the Westin Hotel, the new outpost is modeled after the brand's most successful stores in Bogotá and Medellín. At over 2,100 square feet, customers can expect a spacious and well-lit shopping experience. Light colored floors with handsome dark features lend themselves to the masculine energy of the store. The spacious fitting rooms, complete with lounge seating and oversized mirrors, make trying on the latest styles comfortable.

The brand was founded in 1979 by Guy Azoulay, who was obsessed with American fashion, in particular the leather aviator jacket. With decades of success in Latin America and a massive following in Colombia, Ecuador, and Peru, Chevignon is widely known for its leather jackets, down coats, and denim.

Comparable to Levi's or All Saints, a pair of jeans typically starts at around $130, while a leather jacket retails between $400 and $600. The brand offers denim, outerwear, footwear, and accessories with collections divided to focus 70 percent on menswear and the remaining 30 percent on women's styles.

Chevignon's expansion into the U.S. was three years in the making. With broadening brand recognition at the forefront, expansion plans include opening 10 additional boutiques by 2030 in Houston, Dallas, Austin, San Antonio, and Fort Worth. These new stores will round out their portfolio to 102 brick-and-mortar stores, along with several partnerships in other large-format locations.

Chevignon denim repair Chevignon’s in-store Denim & Repair Shop offers complimentary tailoring and custom patches for truly personalized jeans and jackets.Photo courtesy of Chevignon

"When it came time to think about locations in Texas, Houston came to mind. We thought about the Houston rodeo, and we knew the city was right for the brand," Chevignon brand manager, Diego Alvarez Salazar, tells CultureMap. "We wanted to be part of the place where people were moving to and investing in, and that was in Texas."

One of the stand-out offerings at Chevignon is their Denim & Repair Shop. Customers who purchase denim are treated to complimentary, bespoke tailoring to ensure the best possible fit. The store also offers a wide selection of patches, pins, and accessories to completely customize leather and denim jackets, as well as jeans. While there is a cost for the accessories themselves, the complimentary customization services ensure a one-of-a-kind look for every customer.

"I always tell people that my first 'grown-up' pair of jeans was from Chevignon," says Bogotá-native, Luisa Babarczy. "Their denim is something that lasts forever. Now that they are here in Houston, I am so happy to be able to buy my daughter her first Chevignon denim jacket."

Photo courtesy of Chevignon

Chevignon’s Galleria boutique marks the brand’s first-ever store in the United States, launching its Texas-focused expansion plan.

houston shopping houston galleria texas fashion latin american fashion chevignon

DAZZLING desi BLING

Ultra-luxury Indian jewelry brand brings dazzling Bollywood opulence to Houston

Growing burger chain slides into first Houston location

Houston is one of America's most overpriced cities, study finds

This Houston suburb had the highest apartment rent prices in June

TAILORED TRADITION

Cult-favorite French denim brand Chevignon makes U.S. debut in Houston