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    SHOP FOR A CAUSE

    Shop for spring at Houston's top charity fundraisers

    Gabi De la Rosa
    Mar 29, 2023 | 9:00 am

    As spring shopping fever surges, two upcoming events will help inspire a thoughtful approach to seasonal fashion and home décor. The Houston Junior Forum and The American Heart Association invite Houstonians to shop for a cause at their charitable affairs.

      

    Photo by Painted Peacock Photography

    April Salazar at the 'Shop With Heart" launch at Kuhl-Linscomb in 2022.

    During both shopping events, customers can purchase high-end frocks, fun trends, gourmet food, and everything in between from notable retailers. Here are all the details to inspire an elite spring shopping list.

    The City Market Benefitting The Houston Junior Forum

    Kick off the spring season by perusing more than 65 retailers at the second annual The City Market. The two-day shopping event, held at the Bayou City Event Center on March 30-31, will benefit The Houston Junior Forum, a women's non-profit organization committed to providing charitable services for children, youth, women, and senior adults in the greater Houston area.

    The event is the primary fundraiser for the 77-year-old charitable organization. Savvy shoppers will find everything from fashion and accessories to home décor, unique gifts, and gourmet food. Retailers include Boots & Bows Smocking Co, Creek Road Designs, Brenham Kitchens, Freida Rothman, Hila, One Hip Mom, and more. A complete list of retailers is available here.

    The City Market has several ticket packages, making it easy to shop for a cause. Shoppers can participate in everything from a preview party to shopping and lunch or a general admission ticket. Prices range from $20 to $275 for the two-day event.

    Shop With Heart Card Benefitting the American Heart Association

    Prepare for fabulous discounts during a ten-day premier shopping event benefiting the American Heart Association. The Shop with Heart Card runs April 21 through 30, and cards are available to purchase online or for pre-order before they go on sale on March 31. Shoppers looking for a 20-percent discount on regularly priced merchandise and services at many of Houston's premier retailers can purchase a card for a minimum donation of $50.

    One hundred percent of the proceeds benefit the American Heart Association. Retailers include Abejas Boutique, Bering's Hardware, The Container Store, Christy Lynn, David Peck, Frock Shop, Intermix, Kuhl-Linscomb, Tootsies, Weidner Hasou & Co, and so many more – a complete list of participating retailers is available here.

    The American Heart Association will host an after-hours soiree at Kuhl-Linscomb to launch the ten-day event. The Shop with Heart Card Kickoff event will be Thursday, April 20, from 6-8 pm. Everyone is invited to purchase a Shop With Heart Card to receive discounts at an extensive list of local retailers and restaurants, with a $50 minimum donation. At the event, shoppers will enjoy light bites, drinks, door prizes, and a DJ.

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    COWGIRL COUTURE

    From denim to cowhide, these hot looks are turning heads at RodeoHouston

    Gabi De la Rosa
    Mar 5, 2025 | 3:30 pm
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    Photo courtesy of Cotton Holdings
    Zinat Ahmed rocking a custom denim dress — one of her top RodeoHouston style picks for the year.

    In Houston, cowboy core is nothing new. When the Houston Livestock Show & Rodeo is in town, fashionistas don't just embrace their inner cowgirl, they go full Cowboy Carter.

    The city transforms into a dazzling showcase of Western glam for nearly a month, where fringe, bold boots, and eye-catching jewelry take center stage. Trendsetters from all over the Bayou City saddle up to show off their most show-stopping styles at a whirlwind of parties, concerts, and events.

    Rodeo fashion can take on a number of looks as it-girls take inspiration from global icons like Louis Vuitton, Willie Chavarria, Ralph Lauren, or Texas darlings including Christina Greene, Sapana, Christy Lynn, and Lane Boots. Zinat Ahmed, executive vice president of marketing and branding at Cotton Holdings, reigns supreme as one of the best-dressed rodeo attendees and says when it comes to rodeo fashion, absolutely anything and everything goes.

    Zinat Ahmed dazzling in a glamorous Western-inspired ensemble, bringing rodeo chic to a whole new level.Photo courtesy of Cotton Holdings

    "One of the reasons this season is so inspiring is because we can bring back vintage staples and add in what's trending right now," Ahmed tells CultureMap. "It's so fun to watch the generations of daughters bringing back their mothers' looks with a new spin."

    With the first official weekend of rodeo season in the books, the dust has settled, and the fashion verdicts are in. To get the inside scoop on what's hot and what's best left in the closet this year, we sat down with Ahmed to get her take on bold trends of the season.

    Culture Map: When it comes to getting dressed for HLSR, what are three key elements you keep in mind?

    Zinat Ahmed:

    • Originality: I want my outfit to reflect me and to be unique amongst the sea of rodeo looks.
    • Comfort: From the walks around the RodeoHouston grounds to the long days that turn into nights, it's important to me to consider longevity and comfort.
    • Western Flair: One key accessory is sometimes all that is needed to turn a typical outfit into something that is rodeo-ready.

    CultureMap: What are the rodeo styles you are seeing so far?

    ZA:

    • Denim on denim: Whether a skirt set or a full Canadian tuxedo, it's an effortless way to rodeo.
    • Scarves: Say goodbye to bandanas and hello to printed silk scarves. There are many ways to style them, and add more accessories like turquoise pins or equestrian rings.
    • Vintage tees: Nothing is cuter than taking a vintage tee with a fun saying or Western brand on it and pairing it with a statement skirt and jacket on top.
    • Big Buckles: Who says cowgirls also can't wear an oversized buckle? Wear it over a jacket or wear it with denim.
    • Cowhide: Cowhide print on pants, skirts, and jackets is so fun.

    CultureMap: What colors are trending right now?

    ZA: Chocolate brown continues to trend in 2025. It pairs so well with cowhide and turquoise.

    CultureMap: What boot height is most popular this year?

    ZA: The tall boot is back. Let your boots do the walkin' and talkin' and be a statement piece. Don't forget comfort over everything when it comes to boots; make sure to break in new boots before rodeo festivities.

    CultureMap: Are you seeing more skirts or jeans?

    ZA: Skirts are so versatile to show off boots, and it's fun to style them at varying lengths. A mini with an oversized jacket or a long flowy maxi with a beautiful western belt are great. Leather fringe skirts paired with a vintage tee — the possibilities are endless.

    CultureMap: Hats or no hats?

    ZA: Hats! Always hats. Recently, I have seen women opt for vintage trucker hats instead of cowboy hats. It's just another way to make a traditional Western look your own.

      

    Photo courtesy of Cotton Holdings

    Zinat Ahmed rocking a custom denim dress — one of her top RodeoHouston style picks for the year.

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