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    BEY BEAUTY

    Beyoncé sheds light on sacred Houston memories in new hair care line reveal

    Gabi De la Rosa
    Feb 9, 2024 | 3:33 pm
     Beyoncé on stage in pink dress

    Beyoncé announced a new hair care line called Cécred on Instagram. The line will be dropping February 20, 2024.

    Photo courtesy of Beyoncé/Instagram

    In true Beyoncé fashion, the global icon recently announced she is launching a new haircare product via an Instagram post. Sending her millions of followers into a tizzy, Queen Bey made the announcement with a reel that included pictures of her as a child and nostalgic moments in her mother's former Third Ward beauty salon, Headliners.


    View this post on Instagram
    A post shared by Beyoncé (@beyonce)

    Beyoncé has often spoken about growing up in her mom's hair salon and learning from entrepreneurial women around her. In a 2021 Harper's Bazaar interview, she reminisced, saying, "Doctors, business owners, artists, teachers, mothers—they all came through my mom's salon. I saw firsthand how a salon can be a sanctuary for women. I vividly remember one client who was an opera singer. She was this regal Black woman who had traveled all around the world and would tell these incredible stories. I loved to hear about her travels and decided one day I would travel around the world too."

     Beyonc\u00e9 Harper's Bazaar Beyoncé often talks about growing up in her mother's Third Ward beauty salon, Headliners. Harper's Bazar/Facebook

    Her hair journey has come full circle as she drops her first line of hair care products on February 20. The line is called Cécred (pronounced sacred), and in a marketing email sent to fans, Beyoncé says, "It has always been a dream of mine to create a hair care line. That's why I'm so proud to share Cécred, which celebrates and honors the wisdom in our hair. I'm excited that you are now part of this community and can help build an intimate and powerful space where we can share our journeys and our hair secrets and protect all things sacred."

    Beyoncé began dropping clues about her new line in May 2023 with an Instagram post of her in front of a vanity mirror with unlabeled bottles around her. The photo was followed by a note saying, "I can't wait for you to experience what I've been creating." At that point, fans began speculating about a hair care line.

    The global superstar began dropping hints about her haircare line in May of 2023. Photo by Beyonce/Instagram

    There are no details yet about what products will be in the Cécred collection, and a visit to the website offers no clues. Only the words "science" and "ritual" appear on the homepage, along with a prompt to sign up for emails to stay updated on the brand's latest news.

    Although the Cécred announcement has the Beyhive buzzing, it isn't her first foray into the beauty world. The superstar has launched several perfumes; her most recent was Cé Noir in November 2023.

    Those wanting to get their hands on the first drop of Cécred should be ready to click "add to cart" because, just like everything else Beyoncé creates, the haircare line will likely sell out in seconds.

    cecredbeyonce beauty linebeyonce merchandisebeyonce hair care line
    news/fashion
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    CLOSET CLEANSE

    6 Houston style pros dish on what fashion trends to keep, store, or donate

    Gabi De la Rosa
    Jan 12, 2026 | 11:30 am
    Legado x Beatriz Gomez
    Photo courtesy of South to North/Instagram
    Bold accessories and statement handbags are just two of the recommendations from Houston's most stylish tastemakers.

    If Houston closets could talk, they would be begging for a little breathing room in 2026. With the goal of a wardrobe that feels up-to-date, personal, and very wearable, chasing microtrends is a thing of the past, while editing with purpose is definitely en vogue.

    To help separate the one-hit wonders from the wardrobe staples, we've sought advice from some of Houston's most plugged-in style makers on their keep, store, and donate lists. Their recommendations cover voluminous silhouettes, bold accessories, and a collective agreement that some trends have officially overstayed their warm Bayou City welcome. This fashionable group offers a clear and very stylish path forward for the year ahead.

    Luisa Babarczy, Co-Founder of South to North

    Keep: We’ll continue to see volume in bottoms as a leading trend in 2026: Balloon pants, barrel denim, and wide leg pants.

    Store: Ultra-minimal jewelry is taking a back seat, and this year is all about maximalist, bold statement pieces, including brooches, chunky layered necklaces, oversized rings, and stacked bangles. Minimal jewelry will always circle back because it’s a timeless aesthetic, but for now, the mood has definitely shifted toward volume and personality.

    Donate: Ultra-micro handbags. Although they were a major trend in 2025, 2026 is shifting toward medium and larger handbags that balance practicality with style. Pieces that comfortably fit everyday essentials while still feeling fashion-forward and event-ready.

    Lindsay Curtis and Elin Jackson, Owners of Golden

    Keep: Invest in button-down tailored shirts like Frank & Eileen classics, the COH Kayla shirt, and Secular Rene. You can’t go wrong with colors like white, blue, or pastels.

    Store: A must to look like you're updated is storing bulky sneakers and switching to sneakerinas.

    Donate: Save barrel jeans and coated jeans for winter and switch to new spring denim styles like Frame slim palazzo with the front pocket or Rag & Bone Miramar joggers with a stripe.

    Chloe Dao, Founder of Chloe Dao

    Keep: First and foremost, I don’t really believe there’s one dominant trend anymore. Over the past few years, style has become much more individual, influenced by a wide range of platforms and sources of inspiration. Because of that, I always recommend keeping well-tailored pieces. Great tailoring never goes out of style. If you have a jacket that makes you feel polished and confident, always keep it — never give it away. Get it tailored and get the fit right. Especially with a jacket, it’s instant polish.

    Store: I think fitted/skinny jeans are worth storing. They may not be the most on-trend right now, since barrel-leg and wider styles are more popular, but I truly believe they’ll come back. Straight-leg or slightly fitted jeans always look polished when styled properly.

    Donate: Donate low-rise jeans or give them to your daughters. This style is coming back, but unless you have the body of a gym bunny or a rock star, they are brutal. Also, donate Labubus. I personally think they are hideous and such a trend.

    Thy Mitchell, Founder of Foreign Fare

    Keep: A tailored, elevated travel set. Polished matching tops and bottoms in breathable, wrinkle-resistant fabrics are versatile, flattering, and effortless. They work as well on a flight as they do at a meeting, dinner, or running errands.

    Store: Slim-cut denim. Taking a pause as relaxed silhouettes lead, but they will return because they are a sleek, boot-friendly staple.

    Donate: Logo overload. For me, when the branding is louder than the design, it usually doesn’t stand the test of time.

    Paulina Padilla, Wardrobe Stylist and Fashion Consultant

    Keep: Accessories. Keep any accessory with a special detail or one of a kind, whether it’s a fringe jacket, a sparkly brooch to pin on a blazer, a unique evening bag, a cool scarf to wrap around your waist, or throw over your shoulders. These are great pieces to instantly elevate a simple outfit. Carefully edit your accessories because they complete the look.

    Store: Sadly, a peplum or bubble hem. I love them, but they unfortunately come and go. Asymmetrical hemlines are replacing them for the moment. Hang on to them, though, because these cuties will come back.

    Donate: Toss overly distressed denim. I’ve been styling my clients in clean denim for the last few years, so it’s refreshing to see this trend leave. Clean washes just look more expensive and are 100 percent more chic, polished, and effortless.

    Elaine Turner, Founder of Edit by Elaine Turner

    Keep: A classic pleated midi skirt. The midi skirt has been a strong statement in fashion for a few seasons now, and I feel it has become just as important as your favorite go-to dress. Midi skirts also give you the opportunity to mix and match and create your individual statement through layering.

    Store: I always recommend holding on to treasured accessory pieces that evoke a sense of ladylike nostalgia. A top-handle bag that has been passed down by your mother or grandmother, an antique brooch, or your favorite, classic silk scarf — these timeless accessories never truly go out of style and deserve a permanent place in your wardrobe. Not only do they carry sentimental value, but we’re also seeing many of these elements re-emerge on the runways this season, styled in fresh, modern ways.

    Donate: Overly distressed denim, especially exaggerated styles with heavy rips and slashes, are best left behind. These pieces were very much tied to a specific moment and don’t translate well into the more refined, intentional direction fashion is moving toward.

    chloe daosouth to northelaine turnerpaulina padillathy mitchellgoldenhouston fashion
    news/fashion

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