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    ETHEREAL ELEGANCE

    Luxe Latin American brand taps Houston to debut new spring/summer line

    Gabi De la Rosa
    Apr 14, 2025 | 4:18 pm

    Colombian-based luxury brand Agua by Agua Bendita is expanding into North America and has hand-picked Houston for the debut of its Spring/Summer 2025 Collection. The only Latin American clothing brand chosen to participate in the Gucci Vault program, Agua by Agua Bendita, which launched in 2021, is known for its hand-embroidered fabrics and ethereal aesthetic.

    Friends and fashion design students Mariana Hinestroza and Catalina Alvarez began their ready-to-wear clothing line over 20 years ago by making swimsuits from leftover fabric scraps in Medellin. The founders then partnered with local artisans and developed a more luxurious concept with hand-embroidered fabrics and an "always on vacation" resort line.

    Agua by Agua Bendita has grown a large following over the past few years and has garnered the attention of not only Gucci, but also Vogue, Elle, Harper's Bazaar, and Women's Wear Daily. The brand partnered with South to North to host a year-long pop-up in Highland Park Village in Dallas last year, and during that time, they discovered that Houston is the key sales driver in the Texas region.

    "Texas has always been a strong market for us, with an incredibly engaged customer base that truly connects with our brand DNA. We had a pop-up in Dallas last year that was run by Alejandra Bravo and Luisa Babarczy of South to North, and it was a total success," Lina Segura, U.S. retail executive for Agua by Agua Bendita, tells CultureMap. "But Houston, in particular, stands out because of its diversity, vibrant energy, and deep appreciation for fashion, making it the perfect place to showcase our beautiful pieces. Being in Dallas allowed us to interact with Houston, and we've seen the great value this market has."

    Agua by Agua Bendita, the beloved Colombian brand known for its hand-embroidered artistry and deep reverence for Latin American culture, will debut is Spring/Summer collection in Houston. Photo courtesy of Agua by Agua Bendita/Facebook

    Located in Autry Park, South to North will host the Spring/Summer 2025 collection for one week beginning on Tuesday, April 15. South to North's Houston and Austin locations are dedicated to showcasing a selection of globally recognized luxury brands that best exemplify Latin American designers' artistry, heritage, and craftsmanship. Many of the brands found in their shops are in the Texas market for the first time.

    "Their space reflects a thoughtful and curated vision that aligns beautifully with our brand, so partnering with them feels only natural," said Segura. "No one in Texas is doing what they are doing at the level they are, and honestly, partners like them are hard to find at a national level."

    The latest collection from Agua by Agua Bendita is inspired by the beauty of nature's awakening in spring and features soft colors, airy fabrics, and newly inspired silhouettes. "From intricately embroidered dresses to luxurious swimwear, pareos, and sets crafted in fine fabrics like pearl linen and silk faille, each piece blends timeless elegance with a sense of lightness, perfect for sunny escapes and everyday moments," said Segura.

    ----

    South to North, 3711 Autry Park Dr. #200; (210) 593-8506

      

    Photo courtesy of Agua by Agua Bendita/Facebook

    Colombian-based brand, Agua by Agua Bendita, chose Houston for the debut of its Spring/Summer 2025 collection.

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    Summer Staples

    Houston fashion expert spotlights top fashion trends for summer 2025

    Gabi De la Rosa
    May 9, 2025 | 12:00 pm
    Inclan Studio
    Photo courtesy of Inclan Studio/Facebook
    The RealReal's head of fashion dishes on the top trends for summer style.

    Summer may still be over a month away, but Houstonians already feel a seasonal shift in both temperatures and new styles. Layered sweatshirts and cute booties are being tucked away and replaced by lightweight fabrics, sandals, and a softer, breezier color palette.

    One of the Houston stores staying on trend for warmer weather is The RealReal, a marketplace for authenticated, resale luxury goods. The brand quietly opened its first Houston location in the Montrose Collective mixed-use development late last year, and Noelle Sciacca, head of fashion at The RealReal, offers a peek into the top trends to watch. Sciacca has a unique perspective of what's heating up in fashion because she has insider access to what customers are searching for and actually buying.

    Although it is always nice to add a couple of new pieces to our wardrobes each season, Sciacca also firmly believes in maintaining personal style.

    "In the age of TikTok, the rapid turnover of trends can feel overwhelming. While it's exciting to anticipate what's new and next, I'm a strong believer in the power of personal style — and the value of re-wearing pieces that make you feel confident, regardless of current trends."

    CultureMap (CM): What are the top three trends you're seeing emerge for Summer 2025?

    Noelle Sciacca (NS): The modern bohemian aesthetic experienced a major resurgence last year — and all signs indicate that the trend is here to stay for Summer 2025. Key pieces that channel vintage inspiration while feeling fresh and current include the peasant blouse, which has seen a 78 percent year-over-year increase in searches on The RealReal. Tassel and fringe details are also making a strong comeback, with searches up 69 percent, while leather cord necklaces — evocative of laid-back '70s style — have surged by an impressive 193 percent since last year.

    Inclan Studio peasant blouseHouston-based Inclán Studio offers several types of peasant blouses and summer styles.Photo courtesy of Inclán Studio.

    CM: We've noticed shorts are getting a bit longer this season. What silhouettes or styles are you seeing trending in that space?

    NS: While micro-mini shorts have made frequent appearances on runways in recent seasons, they're often less practical for everyday wear. In response, we're seeing a growing interest in longer, tailored shorts that transition seamlessly into office settings and wider, knee-length denim styles that offer comfort and ease for running errands. These more versatile silhouettes strike a balance between trend and functionality, making them a smart addition to any summer wardrobe.

    SloanHall jorts Find longer short silhouettes, including this style from Lutz Huelle, at Autry Park's Sloan/Hall. Photo courtesy of Sloan/Hall/Instagram

    CM: Layered looks dominated the runways this season, even for summer. How can people embrace the trend while staying cool and comfortable in a city like Houston, where the heat can be intense?

    NS: This summer, whether staying in Houston or escaping to a tropical destination, layering remains practical and effortlessly stylish. The key to staying cool — both in temperature and appearance — is choosing loose-fitting silhouettes crafted from lightweight fabrics. Embrace the modern bohemian trend, which continues to dominate both runway collections and street style, by pairing sheer peasant blouses with minimalist bra tops and low-slung wide-leg pants. Layer delicate lace-cropped jackets over flowing maxi dresses for an elevated touch.

    Christy Lynn sheer blouse with denim Houston designer Christy Lynn offers several barely there silk tops and a new denim line perfect for warm weather.Photo courtesy of Christy Lynn

    CM: Is there an "It bag" for Summer 2025?

    NS: Originally released in 2005, the Chloé Paddington quickly achieved It-Bag status, frequently spotted on the arms of early-2000s style icons such as Paris and Nicky Hilton, Jennifer Lopez, and Sienna Miller. Recently reintroduced on the brand's Spring/Summer 2025 runway, the Paddington has sparked a renewed surge in demand. Miu Miu has emerged as a powerhouse in the handbag space, producing styles that have quickly developed cult followings. On The RealReal, sales of Miu Miu bags have increased by 60 percent year over year, with searches for the Arcadie style alone soaring by 365%.

    MiuMiu Arcadie bagOne of Miu Miu's most iconic styles, the Arcadie, is available at Saks Fifth Avenue in The Galleria.Photo courtesy of Miu Miu.

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