• Home
  • popular
  • EVENTS
  • submit-new-event
  • CHARITY GUIDE
  • Children
  • Education
  • Health
  • Veterans
  • Social Services
  • Arts + Culture
  • Animals
  • LGBTQ
  • New Charity
  • TRENDING NEWS
  • News
  • City Life
  • Entertainment
  • Sports
  • Home + Design
  • Travel
  • Real Estate
  • Restaurants + Bars
  • Arts
  • Society
  • Innovation
  • Fashion + Beauty
  • subscribe
  • about
  • series
  • Embracing Your Inner Cowboy
  • Green Living
  • Summer Fun
  • Real Estate Confidential
  • RX In the City
  • State of the Arts
  • Fall For Fashion
  • Cai's Odyssey
  • Comforts of Home
  • Good Eats
  • Holiday Gift Guide 2010
  • Holiday Gift Guide 2
  • Good Eats 2
  • HMNS Pirates
  • The Future of Houston
  • We Heart Hou 2
  • Music Inspires
  • True Grit
  • Hoops City
  • Green Living 2011
  • Cruizin for a Cure
  • Summer Fun 2011
  • Just Beat It
  • Real Estate 2011
  • Shelby on the Seine
  • Rx in the City 2011
  • Entrepreneur Video Series
  • Going Wild Zoo
  • State of the Arts 2011
  • Fall for Fashion 2011
  • Elaine Turner 2011
  • Comforts of Home 2011
  • King Tut
  • Chevy Girls
  • Good Eats 2011
  • Ready to Jingle
  • Houston at 175
  • The Love Month
  • Clifford on The Catwalk Htx
  • Let's Go Rodeo 2012
  • King's Harbor
  • FotoFest 2012
  • City Centre
  • Hidden Houston
  • Green Living 2012
  • Summer Fun 2012
  • Bookmark
  • 1987: The year that changed Houston
  • Best of Everything 2012
  • Real Estate 2012
  • Rx in the City 2012
  • Lost Pines Road Trip Houston
  • London Dreams
  • State of the Arts 2012
  • HTX Fall For Fashion 2012
  • HTX Good Eats 2012
  • HTX Contemporary Arts 2012
  • HCC 2012
  • Dine to Donate
  • Tasting Room
  • HTX Comforts of Home 2012
  • Charming Charlie
  • Asia Society
  • HTX Ready to Jingle 2012
  • HTX Mistletoe on the go
  • HTX Sun and Ski
  • HTX Cars in Lifestyle
  • HTX New Beginnings
  • HTX Wonderful Weddings
  • HTX Clifford on the Catwalk 2013
  • Zadok Sparkle into Spring
  • HTX Let's Go Rodeo 2013
  • HCC Passion for Fashion
  • BCAF 2013
  • HTX Best of 2013
  • HTX City Centre 2013
  • HTX Real Estate 2013
  • HTX France 2013
  • Driving in Style
  • HTX Island Time
  • HTX Super Season 2013
  • HTX Music Scene 2013
  • HTX Clifford on the Catwalk 2013 2
  • HTX Baker Institute
  • HTX Comforts of Home 2013
  • Mothers Day Gift Guide 2021 Houston
  • Staying Ahead of the Game
  • Wrangler Houston
  • First-time Homebuyers Guide Houston 2021
  • Visit Frisco Houston
  • promoted
  • eventdetail
  • Greystar Novel River Oaks
  • Thirdhome Go Houston
  • Dogfish Head Houston
  • LovBe Houston
  • Claire St Amant podcast Houston
  • The Listing Firm Houston
  • South Padre Houston
  • NextGen Real Estate Houston
  • Pioneer Houston
  • Collaborative for Children
  • Decorum
  • Bold Rock Cider
  • Nasher Houston
  • Houston Tastemaker Awards 2021
  • CityNorth
  • Urban Office
  • Villa Cotton
  • Luck Springs Houston
  • EightyTwo
  • Rectanglo.com
  • Silver Eagle Karbach
  • Mirador Group
  • Nirmanz
  • Bandera Houston
  • Milan Laser
  • Lafayette Travel
  • Highland Park Village Houston
  • Proximo Spirits
  • Douglas Elliman Harris Benson
  • Original ChopShop
  • Bordeaux Houston
  • Strike Marketing
  • Rice Village Gift Guide 2021
  • Downtown District
  • Broadstone Memorial Park
  • Gift Guide
  • Music Lane
  • Blue Circle Foods
  • Houston Tastemaker Awards 2022
  • True Rest
  • Lone Star Sports
  • Silver Eagle Hard Soda
  • Modelo recipes
  • Modelo Fighting Spirit
  • Athletic Brewing
  • Rodeo Houston
  • Silver Eagle Bud Light Next
  • Waco CVB
  • EnerGenie
  • HLSR Wine Committee
  • All Hands
  • El Paso
  • Houston First
  • Visit Lubbock Houston
  • JW Marriott San Antonio
  • Silver Eagle Tupps
  • Space Center Houston
  • Central Market Houston
  • Boulevard Realty
  • Travel Texas Houston
  • Alliantgroup
  • Golf Live
  • DC Partners
  • Under the Influencer
  • Blossom Hotel
  • San Marcos Houston
  • Photo Essay: Holiday Gift Guide 2009
  • We Heart Hou
  • Walker House
  • HTX Good Eats 2013
  • HTX Ready to Jingle 2013
  • HTX Culture Motive
  • HTX Auto Awards
  • HTX Ski Magic
  • HTX Wonderful Weddings 2014
  • HTX Texas Traveler
  • HTX Cifford on the Catwalk 2014
  • HTX United Way 2014
  • HTX Up to Speed
  • HTX Rodeo 2014
  • HTX City Centre 2014
  • HTX Dos Equis
  • HTX Tastemakers 2014
  • HTX Reliant
  • HTX Houston Symphony
  • HTX Trailblazers
  • HTX_RealEstateConfidential_2014
  • HTX_IW_Marks_FashionSeries
  • HTX_Green_Street
  • Dating 101
  • HTX_Clifford_on_the_Catwalk_2014
  • FIVE CultureMap 5th Birthday Bash
  • HTX Clifford on the Catwalk 2014 TEST
  • HTX Texans
  • Bergner and Johnson
  • HTX Good Eats 2014
  • United Way 2014-15_Single Promoted Articles
  • Holiday Pop Up Shop Houston
  • Where to Eat Houston
  • Copious Row Single Promoted Articles
  • HTX Ready to Jingle 2014
  • htx woodford reserve manhattans
  • Zadok Swiss Watches
  • HTX Wonderful Weddings 2015
  • HTX Charity Challenge 2015
  • United Way Helpline Promoted Article
  • Boulevard Realty
  • Fusion Academy Promoted Article
  • Clifford on the Catwalk Fall 2015
  • United Way Book Power Promoted Article
  • Jameson HTX
  • Primavera 2015
  • Promenade Place
  • Hotel Galvez
  • Tremont House
  • HTX Tastemakers 2015
  • HTX Digital Graffiti/Alys Beach
  • MD Anderson Breast Cancer Promoted Article
  • HTX RealEstateConfidential 2015
  • HTX Vargos on the Lake
  • Omni Hotel HTX
  • Undies for Everyone
  • Reliant Bright Ideas Houston
  • 2015 Houston Stylemaker
  • HTX Renewable You
  • Urban Flats Builder
  • Urban Flats Builder
  • HTX New York Fashion Week spring 2016
  • Kyrie Massage
  • Red Bull Flying Bach
  • Hotze Health and Wellness
  • ReadFest 2015
  • Alzheimer's Promoted Article
  • Formula 1 Giveaway
  • Professional Skin Treatments by NuMe Express

    Glam On Demand

    Five on-demand beauty and massage apps every Houston woman should know

    Paige Turner
    Dec 29, 2016 | 9:00 am

    On-demand beauty apps are making it even easier to get pampered with just a few swipes on your smartphone. Whether you’re getting dolled up for a big event or you want a quality blowout without stepping into a salon, there’s definitely an app for that.

    Here are five to know:

    beGlammed
    Get the perks of a glam squad courtesy of a beGlammed house call. This on-demand beauty app offers hair and makeup services for any occasion. In addition to a trip to your home, beGlammed professionals can drop by your hotel room or office if needed, ensuring that you look your best any time and anywhere. BeGlammed stylists and makeup artists deliver luxe services that will make any woman look and feel her best.

    Pageboy
    Pageboy’s full beauty service arsenal is an ideal one-stop shop for busy gals on the go. The Houston-based service has a wider array of offerings that will transform your look. In addition to fab blowouts at your beck and call, Pageboy also offers professional makeup and hair-styling services that will have you looking stunning in a snap.

    Soothe
    Soothe brings all the zen of a luxurious spa to your abode. Choose from a menu of massage styles like deep tissue, prenatal, Swedish, or sports. All Soothe therapists are licensed, vetted, and have undergone background checks to ensure customer safety and comfort, and a user-friendly appointment form takes all the stress out of booking. Feeling the tension at work? A Soothe therapist can swing by your office too.

    The Glam App
    Looking for the whole beauty package? That’s what you can have with the Glam App, which covers the Houston area. Founded by celeb hair and makeup artist Joey Maalouf and LA-based actress and beauty blogger Cara Santana, the app is available for Apple and Android devices. Services include everything from a simple blow-dry or polish change to starlet-worthy makeup applications and scores of updos. Schedule an appointment in advance, or request a same-day appointment if you’re in a rush. Your confirmation includes a picture and the name of your stylist, so you know exactly who’s on the way to give you the star treatment.

    Zeel
    The first company to bring massage services to private homes and office spaces, Zeel now serves folks throughout the Houston area. A licensed massage therapist is available at the touch of a button with Zeel, and you can choose the style that suits your needs: Swedish, prenatal, sports, or deep-tissue. There’s even a membership for massage enthusiasts, or “Zeelots,” who receive a 20 percent discount on all massages, as well as their own massage table to keep. Talk about luxurious.

    -----------

    CultureMap contributor Megan Winkler contributed to this story.

    Treat yourself to your own personal glam squad delivered to your door with the beGlammed app.

    beGlammed
    Photo courtesy of beGlammed/Facebook
    Treat yourself to your own personal glam squad delivered to your door with the beGlammed app.
    healthappsbeauty
    news/fashion

    RADIANT RESET

    Houston makeup expert shares 3 easy tips for a softer spring glow

    Gabi De la Rosa
    Apr 24, 2026 | 9:15 am
    Spring 2026 makeup
    Photo by Lightfield Studios
    Soft, radiant skin and natural definition take center stage in spring makeup, with a fresh, polished look that feels effortless but still refined.

    It is time to clean out the makeup bag and swap out warm colors for brighter hues. From runways to editorial looks, this season's makeup is trending toward a looser, more "undone" approach, but in Houston, that doesn't mean unchecked. According to makeup artist Edward Sanchez, this season is all about dialing things back while still looking put together.

    Here are his three smartest ways to update spring makeup looks right now.

    Skin first, everything else second

    For those whose makeup bags still revolve around contour palettes and highlighters, it might be time for a reset. Sanchez says that clients are moving away from sharp angles and leaving sculpting in favor of more natural looks.

    “Spring 2026 is definitely ushering in a softer, more effortless look — but in Houston, ‘effortless’ still means polished,” Sanchez tells CultureMap. “We’re seeing a shift away from the dramatic contour. Instead, the focus is on healthy, radiant skin.”

    Good-looking skin means getting away with doing less everywhere else. Look for foundations with hyaluronic acid, creamy blushes, and anything that hydrates while adding color.

    “It's less about perfection and more about looking fresh, confident, and naturally elevated at any age,” he says.

    Personalize brows

    After years of extremes, from ultra-thin to laminated to the sky, eyebrows are finally getting back into something more natural.

    “Brows really have gone through it,” Sanchez says. “This spring, we’re finally seeing a shift back to softness and individuality.”

    Sanchez's approach to brows is tailored to each client rather than trends. "There is no one-size-fits-all brow anymore, and that's a good thing."

    For anyone still trying to recover from past over-plucking decisions, patience is part of the process, but strategy matters, too. Regrowth often comes in patchy, uneven or unruly, which can make the in-between phase frustrating.

    "The goal isn't perfection, it's enhancing what you naturally have and letting your brows grow into their best version," he says. Subtle shaping, light tinting, and treatments that support the hair instead of forcing it into submission are the way to get great brows for the long term.

    Rethink eyeliner

    Bold eyes are beginning to come back in style, but that doesn't mean a full beat before morning coffee. "For everyday wear, I always come back to eyeliner. It is the foundation of a polished eye," says Sanchez.

    According to the makeup artist, the trick is restraint. Instead of dramatic wings or heavy pigment, he suggests pressing softer tones close to the lash line and diffusing them slightly for a lived-in look.

    "One of my favorite pro tips is to use mascara as eyeliner. Press the mascara right into the lashline for a rich, natural definition." It is subtle, it lasts, and it looks as good in photos as it does in the daylight.

    spring makeup trendsmakeup tipshouston makeup artistmakeup
    news/fashion
    CULTUREMAP EMAILS ARE AWESOME
    Get Houston intel delivered daily.
    Loading...