While a hallowed music institution is taking its final bow in The Heights, a rockin’ new spot will soon open in a hot development.
Floyd’s 99 Barbershop, the edgy, national grooming hub, has revealed the opening date for its anticipated Houston location. Floyd’s 99 is the newest tenant of Heights Waterworks, located at 449 W. 19th St., and joins other popular neighbors such as Common Bond, Ripe Cuisine, and Hopdoddy.
The barbershop will open in late January 2019, according to a statement.
It’s a fitting move, given that The Heights is synonymous with live music, and Floyd’s 99 bills itself as a “rock ‘n’ roll” barbershop. Each location features a signature rock ‘n’ roll poster wall and music memorabilia, which showcases relevant artists from each region.
“The Heights was a no-brainer,” says Lauren Heimann of Edge Realty, who helped secure the site. “The owners looked at the activity on White Oak, Shepherd, and Studewood and were excited.”
“Barbershops are a hot new trend in retail, but Floyd’s 99 Barbershop has been doing this since 2001,” Zachary Wolf, of Braun Enterprises, tells CultureMap. “We always look to elevate the retail experience, and pick the right partners to help us create that vision. We met personally with the owners, the O’Brien brothers, and couldn’t have been more impressed by a family-owned business like Floyd’s 99 Barbershop.”
The national chain — which boasts 116 locations across the country, including Austin and Dallas — is popular for its classic straight-razor neck shave with hot lather and steamed towels, and for a complimentary shoulder massage after the hair service.
Unlike many men-centric barber shops, Floyd’s 99 offers services for women, including cuts, color services, deep conditioning treatments, styling, and facial waxing. There’s also an exclusive grooming line, which includes shampoos, conditioners, style creams, and beard products.
“You’re getting the quality of an appointment-only salon, with the convenience of a walk-in barber shop, at an approachable price point,” says Rachel Vaughn of Floyd’s 99.
The owners hope to fill a need, and inspire some healthy Lone Star State competition with the Heights Waterworks location. “Texas is in need of a barbershop like ours,” says Vaughn. “Our Dallas location is one of our most successful, so we’d love to see that kind of success in Houston.”