What: SWEAT River Oaks launch party
Where: SWEAT River Oaks
The scoop: Anabel and Jordan Strouse, owners of SWEAT (formerly SWEAT 1000), welcomed stylish Houstonians for the grand opening and the company’s rebranding on at the new River Oaks studio at the Kirby Collection (3300 Kirby Dr.).
Cocktails were served up by Flecha Azul Tequila, while bites came courtesy of Pinstripes River Oaks. DJ AJ (Ajay Kumar) spun sounds for the bash. Co-owner Anabel Strouse thanked the brand’s supporters and day-one members, many of whom were in attendance.
The new 2,900 square foot studio was designed by sisters Saba and Sarah Jawda of Jawda + Jawda Design, with input from design professionals at Technogym. Build-out was done by Houston’s Timeline Construction Group.
Known for its high-intensity classes, mood-lit studios and playlist-driven workouts, SWEAT will boast a massive stage and concert lighting for instructors. Customers also will get two hours of free parking in the Kirby Collection garage.
Some 21 treadmills make for a 15 percent-larger class capacity than SWEAT’s original Heights location. The studio will be the first in Houston to use the Technogym SkillRun 7000 treadmill, with 15-inch touchscreen display and sled mode feature, in a group class setting.
“Our Heights location will always be the original,” co-owner Jordan Strouse said in a statement. “It’s where SWEAT was born and will be the facility that all others are judged against. The River Oaks facility is a commitment to our customers. The room and lobby design is so customer — and Instagram — friendly, and really breathes life into the redesigned nature of SWEAT, reflecting on the strong and refined nature of our clients. We strive to continue to be an anchor in the Houston community.”
Who: Former Miss Texas Logan Lester, Los Angeles-based representatives of Italian equipment manufacturer Technogym, Sarah Jawda, SWEAT’s Houston training staff, and a host of stylish locals.