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    High Profile

    Style Olympics: Top designers take spotlight with team outfits at openingceremonies

    Joseph V. Amodio
    Jul 27, 2012 | 6:00 am
    • Stella McCartney' uniforms for the team from Great Britain has also drawn somebars
      ToastSA.com
    • Ralph Lauren designs for Team USA's opening ceremony attire have drawn flack forlooking too French and being made in China.
      Photo by Ralph Lauren
    • The outfits for the Italian team by Giorgio Armani are a bit austere.
      DesignScene.net
    • Jamaican sprinter (and world's fastest man) Usain Bolt and hurdler ShevonStoddard in Jamaican Olympics team gear by Cedella Marley and Puma
      Photo by Mark Zilbert
    • Saul Craviotto of Spain tweeted this pic.
      Photo via Saul Craviotto/Twitter

    Ralph Lauren caught some major flack for his Olympics uniforms—but he’s not alone. Stella McCartney’s fashion-forward gear, created with Adidas for Great Britain’s Olympic athletes, has also stirred controversy in her country. And as for Spain’s regalia, well…that’s triggered complaints—and laughter.

    “JAJAJAJAJAJAJAJJAJAJAJAJAJJAJAJAJAJAJAJAJANJAJAJAJAJNAA,” exclaimed one tweet—clearly the Spanish equivalent of LOL—in response to photos of the uniforms posted on Twitter by Spanish athletes. The tweet was followed up by “lo siento,” (that’s “I’m sorry,” for those of you who can’t recall your high school Spanish), and then a frowny-face (which is pretty much international).

    And so begins what Giorgio Armani has touted as “the most fashionable Olympics ever.” More major designers and high-profile brands than ever before have created uniforms and ceremonial wear for the London games.

    And so begins what Giorgio Armani has touted as “the most fashionable Olympics ever.” More major designers and high-profile brands than ever before have created uniforms and ceremonial wear for the 2012 Summer Olympic Games in London.

    Besides Lauren designing for Team USA and McCartney for the Brits, Armani and Prada are outfitting Italian athletes, Hermès is dressing the French equestrians, Cedella Marley (daughter of reggae icon Bob) is designing for Jamaica, Bogner for Germany, Salvatore Ferragamo for teensy San Marino, and Florence-based brand Ermanno Scervino has whipped up a rather jazzy ensemble for Azerbaijan.

    The opening ceremonies on Friday will seem like the biggest red carpet in history—and the biggest snarkfest. Here’s our take on five major players:

    USA: Ralph Lauren —The China Syndrome

    Lauren designed opening and closing ceremony parade uniforms and Olympic village gear, inspired by vintage pieces worn by American athletes at London’s 1948 Summer Games. The village gear—bearing retro crests and felt USA insignias—isn’t bad, and the opening ceremony attire is typically navy-blazer preppy.

    But…berets? Really? Newsboy caps might’ve been a pluckier (and more Yankified) choice.

    Of course, it was what lurked on the inside—those “Made in China” labels—that caused the ruckus earlier this month, after an ABC news report revealed the uniforms weren’t manufactured domestically. Politicians, celebrities and countless others in the public soon lashed out.

    Senate Majority Leader Harry Reid (D-Nev) suggested the U.S. Olympic Committee put Lauren’s uniforms “in a big pile and burn them and start all over again.”

    Some had Lauren’s back. The U.S. Olympic Committee, noting they were privately funded, expressed gratitude for sponsors like Lauren.

    And producing new clothes for 530 Team USA athletes would’ve been virtually impossible, confirmed Joseph Abboud, designer and president of HMX Group, which produces lines like Hickey Freeman—using American plants. (Look for Hickey Freeman suiting on NBC’s male sportscasters covering the games.)

    “Everyone tweeting on their Chinese assembled phones that they’re horrified the Ralph Lauren Olympic uniforms were made…in China!?” she asked in a Tweet. Then she added, “#irony?”

    “This is a bigger picture issue than just the Olympics,” said Abboud, who noted he had the “utmost respect” for Lauren. Abboud hopes the controversy will “open the eyes of all designers,” reminding them how important an issue this is for Americans.

    Lauren essentially agreed, pledging to produce uniforms in the U.S. for the next Olympic Games in 2014, and promising to “lead the conversation within our industry and our government to address the issue to increase manufacturing in the United States,” according to a statement from the Ralph Lauren Corporation.

    Ironically enough, it was supermodel Coco Rocha who seemed to sum things up best. “Everyone tweeting on their Chinese assembled phones that they’re horrified the Ralph Lauren Olympic uniforms were made…in China!?” she asked in a Tweet. Then she added, “#irony?”

    GREAT BRITAIN: Stella McCartney — Union Jack flack

    Stella McCartney worked for more than two years on Britain’s team uniforms, collaborating with Adidas on technical performance pieces, footwear and accessories. The high-tech fabrics posed a challenge because “you can’t print over certain seams,” she explained in a Women’s Wear Daily article, and “the scale of what you are designing differs with each sport.”

    Ahhh, but where’s the red? Some Brits were seeing red over the LACK of that color in McCartney’s designs, which re-envisioned the Union Jack in just blue and white, deleting the red and using it as trim. It’s an artistic choice, and looks slick—but purists will be purists.

    ITALY: Giorgio Armani & Prada —Austere or stylish?

    Giorgio Armani designed race and ceremonial gear for Italian athletes, including sleek uniforms in modernist black and white—cool and urban-stylish (though on TV sets it may appear austere). Prada’s uniforms for Italy’s sailing team are more traditional, with jackets in vivid sea-faring blue, polo shirts and sleek trousers.

    JAMAICA: Puma — Sophisticated and super-patriotic

    Puma enlisted designer Cedella Marley to create athlete uniforms and podium and ceremony wear for the Jamaican Olympic team. “Puma got that right…hooking up with a legendary Jamaican,” said team member (and world’s fastest man) Usain Bolt.

    Marley’s podium wear includes black and yellow track jackets and funky, drop-crotch track pants—risky, but fun. And her Opening Ceremony attire offers up black and yellow leaf-print skirts with a belted black jacket for women, sleek yellow pants, a green slim-fit shirt and skinny black tie for guys. Stylish, sophisticated and super-patriotic. Cedella, like dad, rocks.

    SPAIN: Bosco — Frowny faces

    Ay caramba! Spain’s economy is about to tank, so perhaps you can’t blame them for taking what must’ve seemed like a great offer, when the Russian sportswear brand Bosco agreed to design the Spanish gear for free. Well…you get what you pay for. Let’s put aside the fact that Spain didn’t reach out to any number of capable Spanish brands—Loewe, Custo Barcelona, Zara, heck, even Mango (Spain’s version of Forever 21) would do.

    Spanish athletes began donning their attire last week…and posting photos on Twitter. Like silver-medal winning field hockey player Alex Fabregas, wearing a garish red-and-yellow track suit that prompted him to tweet in his native Catalán, “Sobren els adjectius," which roughly translates to “There aren’t enough adjectives….”

    Gold-medal winning canoeist Saúl Craviotto posted an image of himself in a polo shirt and cap. Let’s just say the Doublemeat Palace uniforms from Buffy the Vampire Slayer look runway chic by comparison.

    “Best I don’t comment,” he tweeted in Spanish. “I will leave it up to you....”

    Like Fabregas said, sometimes there aren’t enough adjectives. Only frowny faces. Muchos, muchos L’s.

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    POSH PICKS

    Irish retailer Primark brings discount clothing to first Houston store

    Gabi De la Rosa
    Nov 18, 2025 | 9:14 am
    Primark
    Photo courtesy of Primark
    U.K. retailer Primark, brings its low priced, trend heavy fashion to the Houston market for the first time.

    European import Primark is finally landing in the Houston area. Shoppers will be able to score budget-friendly finds at Katy Mills Mall when the fast-fashion giant, known for leaning into trend-forward clothing, opens its doors on Thursday, November 20.

    The brand started in Dublin in 1969 under the name Penney's before switching to Primark to avoid competition with U.S. heavyweight J.C. Penny's as it expanded outside Ireland. Today, it operates in 11 countries with 470 stores worldwide, including over 175 in the United Kingdom. Its largest outpost in Birmingham is a massive 161,000 square feet covering five floors.

    While the store can't compete with the U.K. version's size, coming in at 30,000 square feet, the prices more than make up for it. Shoppers can expect women's denim starting at $12, men's t-shirts at $5, and kids' sweatshirts at $8. For about the price of a family meal at the food court, shoppers can pull together looks for the whole crew. In terms of quality, price, and style, its biggest competitors are H&M and Zara.

    primark Shoppers will line up at Katy Mills Mall as Primark opens its first Houston area store on November 20.Photo courtesy of Primark/Instagram

    The Katy opening is Primark's third Texas location, following McAllen and El Paso, and is part of the company's expansion across the United States. New stores are rolling out in Illinois and in Grapevine next month. In a statement, Primark U.S. President Kevin Tulip said, "These vibrant retail destinations in Texas reflect the incredible demand we're seeing across the country for affordability without sacrifice. As we continue to grow, we remain laser-focused on delivering unbeatable value and fashion that fits every family's lifestyle."

    To celebrate the grand opening, Primark will offer a weekend of fun, family-friendly activities, including live music, giveaways, and delicious treats for early-bird arrivals. Shoppers will find a full mix of women's and men's fashion, kids' clothing, accessories, homeware, and beauty once the doors open at Katy Mills on November 20.

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