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GOAT GEAR

Houston superstar Simone Biles unveils new clothing line full of girl-power gear

Steven Devadanam
Apr 19, 2022 | 11:44 am
Simone Biles Athleta Girls
Simone Biles' new line even features secret messages to girls.
Athleta/Pinterest

After a whirlwind summer in 2021 that saw her become a reluctant yet worldwide spokesperson for mental health and later, an advocate for all women against predators, Simone Biles is living her best life.

The Spring native and Olympic gymnastic GOAT announced her engagement to boyfriend and Houston Texans safety Jonathan Owens earlier this year, and now, she has unveiled a new clothing line aimed at nurturing future stars.

Biles, 25, a seven-time Olympic gold medalist and the most decorated Olympic athlete in history, revealed the launch on social media. “It’s finally happening,” Biles declared on Instagram, informing her 6.9 million followers that the limited-edition line from Athleta drops Tuesday, April 19. She co-created the series, appropriately dubbed Athleta Girls x Simone Biles, which her legions of fans can add to cart here.

View this post on Instagram

A post shared by Simone Biles (@simonebiles)

Expect stylish athleisure wear aimed at girls aged 6 to 12 including streamlined tees, hooded sweatshirts, reversible vests, and more, plus bike shorts and capri pants and outerwear and accessories. The vivid items are designed with a whole spring and summer vibe.

But more than simply creating a perfect fit for that active life, the Biles/Athleta line aims to boost girls’ self confidence; each article of clothing comes with a hidden message from the GOAT herself.

Biles noted to People that these hidden passages are “little love notes” that she tells herself each day, such as “you can do it,” “the floor is yours,” and “no dream is too small or too big.”

“I think [the messages] should be a daily reminder so if [wearers] ever feel down or are feeling like they can't do something,” she added, “they just look in whatever piece of clothing they’re wearing and they find that love note.”

Vaulting back from the Tokyo Games where she withdrew from competition to focus on her mental health and ultimately returned to medal, Biles told CultureMap last year that she planned to travel and spend time with Owens and her family.

Most recently — and to the relief of her fans across the globe — she hinted at a comeback, teasing to The Today Show that, “I might push it a little bit more to see.”

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TEXAS THREADS

Shiner and Texas Standard brew up a limited-edition new collab for men

Gabi De la Rosa
Jul 13, 2026 | 4:31 pm
Shiner x Texas Standard
Photo courtesy of Shiner
The limited-edition Texas Standard x Shiner collection blends performance apparel with classic Texas style, including polos, pearl snap shirts, and the brand's signature guayabera.

The new Texas Standard x Shiner collection just dropped, and it is way more than a famous beer logo slapped on a t-shirt. The two Texas brands — one a clothing company known for its made-in-Texas products and an iconic Texas brewery — teamed up to create a limited-edition line inspired by the Lone Star State's unique lifestyle. This capsule collection was designed to fit in everywhere from dance halls and fishing trips to sports games and happy hours.

Shiner has been brewing beer in Texas for more than a century, and this partnership was a great way to celebrate its heritage beyond what’s in the bottle. For Texas Standard, known for modernizing Texas staples with performance fabrics, it was a chance to collaborate with one of the state's most recognizable brands.

"Shiner and Texas Standard already speak the same Texan language, so everything about the collection is authentic, not forced," Joshua Brito, vice president of marketing and direct at Texas Standard, tells CultureMap. "We leaned on the iconic marks and imagery Shiner's built over 100-plus years, then layered in the same authentic Texas details that run through everything we make. One of our goals was to avoid a flat logo lockup merch drop. Every piece needed to be something someone's proud to wear, carrying what Shiner, Texas Standard, and Texas stand for."

Shiner x Texas Standard Inspired by more than a century of Shiner brewing tradition, the collaboration celebrates Texas heritage with apparel designed for everything from brewery patios to dance halls.Photo courtesy of Texas Standard and Shiner

That attention to detail shows throughout the collection, which features graphic tees, a baseball cap, pearl snap shirts, and a reimagined version of Texas Standard's bestselling Guayabera Libre. Rather than oversized logos or novelty graphics, Shiner and Texas Standard focused on design details.

The Guayabera Libre features breathable, moisture-wicking fabric with UPF 40. It includes hidden pockets, mesh venting, and a water-resistant finish. This technical fishing shirt, styled as a Texas classic, was made for both hanging out on a boat and at a backyard barbecue.

While the Guayabera Libre shirt might steal the spotlight, it isn’t the only standout. The Traditions Polo in Shiner Gold features hand-drawn illustrations inspired by Texas culture and Shiner's 100-plus-year history. The Western Traditions Polo incorporates pearl snaps and classic yoke styling with lightweight, moisture-wicking fabric, a signature of the Texas Standard.

"We started with pieces that we already know resonate with our shared audience," said Brito. "The Guayabera Libre and pearl snap shirts we're known for include moisture-wicking, breathable fabric from the start, not added on. From there, the Texas flair came easy."

The collection was designed as a standalone release and is expected to remain online through September on Shiner and Texas Standard’s websites.

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