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    slime time

    Slimy celeb-fave immersive 'institute' splatters Houston in goopy goodness

    Craig D. Lindsey
    Dec 13, 2023 | 3:47 pm

    It’s time for Houstonians to get their slime on.

    Sloomoo Institute, an experiential destination that aims to immerse visitors in hand-crafted, artisanal slime experiences, has opened its fourth flagship in Houston at Marq-E Entertainment Center.

    Sloomoo Institute Houston

    Photo courtesy of Sloomoo

    Time to get slimed at Sloomoo Institute Houston.

    Designed for kids — and big kids — the new, 23,000-square-foot space features over-the-top installations all meant to engage the senses of sight, touch, smell and sound. Slimy fun includes a DIY Slime Bar, Slimey Fossils, where guests explore slime imprints; “FrooFroo’s Feels,” where guests are blindfolded to heighten other senses; and an enhanced Kinetic Sand "Doons" experience.

    Slingshot, sure to be a fave, lets visitors catapult slime at someone — who stands behind plexiglass.

    General admission includes access to the DIY Bar took mix up a custom, 8-ounce slime and choose from more than 40 colors, more than 60 fragrances, and 150 charms. Other GA fun features 25 slime vats with different texture and scent combos; Slimey Mirrors, the a day-glo room that transforms guests into a slime creature; Lake Sloomoo (more than 350 gallons of slime for travelers); and The Sloomooverse, which mixes slime and AR (who knew?).

    For even more fun, pick the “enhanced package” for a poncho and shower cap and a chance to get completely slimed at Sloomoo Falls.

    This slimy phenom is a bit of a craze: celeb fans include the Kardashian kids, Chance the Rapper, Neil Patrick Harris, Eli Manning, Drew Barrymore, Kerry Washington, Jessica Alba, Christina Aguilera, Uma Thurman and daughter, Maya Hawke, and more. The Houston opening follows the success of locations in New York, Chicago, and Atlanta that have welcomed over 1 million visitors to date.

    Sloomoo Institute Houston Photo courtesy of Sloomoo

    “Houston is a thriving city — and we’re thrilled to bring Sloomoo Institute to the more than 7 million residents and a large family population to deliver our mission of joy and childlike wonder through play,” said Sara Schiller, co-founder and co-CEO of Sloomoo. She and partner Karen Robinovitz launched Sloomoo Institute in 2019 and have since become a sensation — how often is slime written up in Forbes?

    Sloomoo Institute Houston Photo courtesy of Sloomoo

    Goopy goods are available online, and the Houston location will also feature a retail space (no charge for entry) for the brand's artisanal slime, slime kits, and other satisfying products. Houston's retail shop will feature city-specific, themed slimes starting at $16 and ranging in 6-ounce to 8-ounce, including slimes like Ground Control to Major Sloo, Big & Bright, and Yee-haw.

    “We started Sloomoo Institute to bring the joy-inducing benefits of slime to not just delight kids, but the kid in all of us,” Robinovitz noted in a statement on the Houston opening. “There’s something magical squeezing, smelling, stretching, and hearing the sounds of slime — not to mention being able to put your phone down to connect with yourself and the people around you. ”

    -----

    Sloomoo Institute Houston; 7620 Katy Fwy., Suite 360. For schedule, tickets, and more information, visit the Sloomoo Institute site Institute site.

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    Movie Review

    Star TV producer James L. Brooks stumbles with meandering movie Ella McCay

    Alex Bentley
    Dec 12, 2025 | 2:30 pm
    Emma Mackey in Ella McCay
    Photo courtesy of 20th Century Studios
    Emma Mackey in Ella McCay.

    The impact that writer/director/producer James L. Brooks has made on Hollywood cannot be understated. The 85-year-old created The Mary Tyler Moore Show, personally won three Oscars for Terms of Endearment, and was one of the driving forces behind The Simpsons, among many other credits. Now, 15 years after his last movie, he’s back in the directing chair with Ella McCay.

    The similarly-named Emma Mackey plays Ella, a 34-year-old lieutenant governor of an unnamed state in 2008 who’s on the verge of becoming governor when Governor Bill (Albert Brooks) gets picked to be a member of the president’s Cabinet. What should be a happy time is sullied by her needy husband, Ryan (Jack Lowden), her agoraphobic brother, Casey (Spike Fearn), and her perpetually-cheating father, Eddie (Woody Harrelson).

    Despite the trio of men competing to bring her down, Ella remains an unapologetic optimist, an attitude bolstered by her aunt Helen (Jamie Lee Curtis), her assistant Estelle (Julie Kavner), and her police escort, Trooper Nash (Kumail Nanjiani). The film follows her over a few days as she navigates the perils of governing, the distractions her family brings, and the expectations being thrust upon her by many different people.

    Brooks, who wrote and directed the film, is all over the place with his storytelling. What at first seems to be a straightforward story about Ella and her various issues soon starts meandering into areas that, while related to Ella, don’t make the film better. Prime among them are her brother and father, who are given a relatively small amount of screentime in comparison to the importance they have in her life. This is compounded by a confounding subplot in which Casey tries to win back his girlfriend, Susan (Ayo Edebiri).

    Then there’s the whole political side of the story, which never finds its focus and is stuck in the past. Though it’s never stated explicitly, Ella and Governor Bill appear to be Democrats, especially given a signature program Ella pushes to help mothers in need. But if Brooks was trying to provide an antidote to the current real world politics, he doesn’t succeed, as Ella’s full goals are never clear. He also inexplicably shows her boring her fellow lawmakers to tears, a strange trait to give the person for whom the audience is supposed to be rooting.

    What saves the movie from being an all-out train wreck is the performances of Mackey and Curtis. Mackey, best known for the Netflix show Sex Education, has an assured confidence to her that keeps the character interesting and likable even when the story goes downhill. Curtis, who has tended to go over-the-top with her roles in recent years, tones it down, offering a warm place of comfort for Ella to turn to when she needs it. The two complement each other very well and are the best parts of the movie by far.

    Brooks puts much more effort into his female actors, including Kavner, who, even though she serves as an unnecessary narrator, gets most of the best laugh lines in the film. Harrelson is capable of playing a great cad, but his character here isn’t fleshed out enough. Fearn is super annoying in his role, and Lowden isn’t much better, although that could be mostly due to what his character is called to do. Were it not for the always-great Brooks and Nanjiani, the movie might be devoid of good male performances.

    Brooks has made many great TV shows and movies in his 60+ year career, but Ella McCay is a far cry from his best. The only positive that comes out of it is the boosting of Mackey, who proves herself capable of not only leading a film, but also elevating one that would otherwise be a slog to get through.

    ---

    Ella McCay opens in theaters on December 12.

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