The downtown concert venue formerly known as Bayou Music Center is getting a new name.

Officials from venue owner Live Nation Entertainment announced Tuesday that the technology company Revention has entered into a multi-year naming rights deal for the Bayou Place facility, which will be renovated with a new viewing area to be called The Revention Suite. The brand will also be featured in point-of-sale technology and equipment within the theater.

The venue, with a general admission standing room capacity of around 3,400, opened in 1997 as the Aerial Theater. From 2002-2012 it was known as the Verizon Wireless Theater before the name was changed to the Bayou Music Center. In addition to a general admission format, the versatile space can be rearranged to provide concert seating for 2,800, cabaret (900) or banquet-style seating (850). Such stars as Radiohead, Coldplay, Neil Young, Kathy Griffin and Bill Maher have performed there.

Upcoming shows at the newly christened Revention Music Center include Jill Scott, American Idol Live, Damien Rice, Houston Roller Derby and Weird Al Yankovic. It has also hosted wrestling matches and black tie galas.