Longhorn TV Games
Never mind: Texas pulls an 11th-hour trick play that keeps the Big 12 alive
Did Texas simply use the Pac-10 to get the TV network of its own that it always craved?
It's looking more and more like that with the university accepting a deal to stay in a truncated version of the Big 12. A Big 12 athletic director told the New York Times that Texas is on the verge of agreeing to a stunning deal that keeps the Big 12 breathing — shocking college football observers from coast to coast.
The key? Big 12 commissioner Dan Beebe finally caved to the Longhorns' long-held desire to create their own TV network.
Under the deal that's on the table, the new Big 12 would clearly cast Texas as its No. 1 team with no apologies or debate. UT would take in close to $25 million in TV revenue under the plan, while other league linchpins, Oklahoma and Texas A&M, would receive $20 million. The other seven remaining schools in the currently 10-team Big 12, the have nots in a very relative sense, would earn $14-17 million.
Three to five million dollars of Texas' revenue is expected to come from the university's new TV network. Owning your own network has been one of the most desired things in major sports since George Steinbrenner created the Yankees' YES network back in 2002. It's a huge revenue stream that usually only gets bigger once it's started. Until now, it's largely been a league thing in college football.
The Big Ten created its own network to make it one of the most lucrative leagues in the country and the Pac-10 plans to follow suit even if Texas kills those Pac-16 visions. But UT will be a single school with its own sports network. Just Longhorns. All the time.
The Pac-10 plans to split revenue from its new TV network equally between its schools. Texas does not have to worry about any equal split under this new Big 12 plan.
Of course, Texas is staying in league that's already shrunk from 12 to 10 teams with Nebraska and Colorado bolting to the Big Ten and Pac-10 respectively. Apparently, the loss in league prestige does not matter as much to Texas as the increase in its revenue dreams.