Chasing a ghost in pants
Tom Cruise is still breathing: Celebrity death hoaxes becoming the bane of newsorganizations
Miley Cyrus, Tom Cruise, Zach Braff, and Britney Spears have all apparently died within the past year — at least, if you listened to Internet hoaxes. But Internet death hoaxes are no longer even limited to legitimate celebrities anymore.
Larry Platt, "Pants On The Ground" sensation, was rumored to be found dead in front of a Downtown Atlanta parking lot where he was allegedly beaten by a group of young men.
CBS Atlanta, showed up at Platt's house after the rumors arose. Platt promptly ranted, "The rumor on the Internet is these different gangs running around making up lies because they're mad that I came up with the song 'Pants on the Ground'."
Because of the speed of the Internet and the various social networks used to garner attention (Facebook, Twitter, etc.), many hoaxes are now followed by reputable news outlets, all dying to be first. After seeing R.I.P. Larry "Pants on the Ground" Platt 1947-2010 as a Facebook group, that currently has almost 150,000 likes, people rushed to join in on the "mourning."
Do they even care that they've been had?
One of the near constants of Internet death hoaxes is the tasteless timing. A large group of these hoaxes happen after a real celebrity death.
Larry Platt's occurred after the death of actor Gary Coleman. The buzz surrounding real deaths — and the theory of three — is a means to create clicks on celebrity gossip Web sites. CNN took a look at the timing for one gossip site in particular. Rich Hoover's Web site fakeawish.com, which generates fan-based fake celebrity news, brought traffic up to 500,000 unique visitors two days after Michael Jackson's death.
Even CNN itself isn't immune to Internet death hoaxes. Someone on its user-generated iReport service created a death hoax around English singer/songwriter Rick Astley. The "death" did not reach the airwaves or the actual CNN news Web site this time.
But tomorrow, who knows?