The expletives in a new Alamo Drafthouse anti-texting PSA are not Alamo's.
No, they're geniusly borrowed from an enraged female customer at an Austin location who was booted after two warnings for continuously texting during a movie. (Alamo has a strict no-texting or talking policy that dates back to the 90s.)
After the customer — we'll call her "Functionally Illiterate" — left a piece of her mind on the office voicemail, Alamo staff lifted her rant and spun it into the most effective anti-text/anti-talking PSA that we've ever seen.
After poo-poohing Alamo Drafthouse for making her feel like a piece of excrement, the young woman points out that none of the other Austin-area theaters she's frequented seemed to "give a fuck" whether she texted during films or not.
Alamo CEO Tim League, who penned the accompanying article on the Alamo Drafthouse blog, signs off — "Ma'am, you may be free to text in all the other theaters in the Magnited States of America [F.I.'s words], but here at our "little crappy ass theater," you are not. Why you may ask? Well, we actually do give a f*$k."
The new vid will now be playing at Alamo Drafthouse theaters prior to R-rated movies. Tell us, do you think it's effective?
Olivia Wilde, Seth Rogen, Penelope Cruz, and Edward Norton in The Invite.
Once upon a time, well before scandal embroiled him, Woody Allen made great comedies aimed at adults. That type of film — which is different from the raunchy, R-rated comedies of the 21st century — has fallen out of favor in Hollywood, but as the new film The Invite proves, when done well it can be as funny as anything else out there.
Joe (Seth Rogen) and Angela (Olivia Wilde) are an unhappily married couple living in San Francisco. As we meet them, Joe has arrived home to Angela preparing for a visit from their upstairs neighbors, Hawk (Edward Norton) and Piña (Penélope Cruz), who have moved in relatively recently. Their impending arrival starts a new round of arguing between Joe and Angela, something they can barely contain once the other couple comes to their door.
What proceeds is a getting-to-know-you process that is mostly awkward as Joe and Angela continue sniping at each other while Hawk and Piña put in their two cents in a much calmer manner. A sticking point between the two couples — the loud sex Hawk and Piña have on an almost nightly basis — turns the film on its head with an unexpected invitation.
Directed by Wilde and written by Will McCormack and Rashida Jones, the film is a fast-paced chamber piece that takes place almost entirely in Joe and Angela’s apartment. Wilde, the writers, and the actors speed the story along not with action but through almost non-stop dialogue that often has the characters overlapping each other’s lines. The rapidity of the speech fuels the humor of the situation and establishes the differing personalities of each person.
Sex is very much top of mind for each of the characters for most of the film, but the filmmakers approach the topic in such a way that it never feels salacious. Each of the characters is a rational adult who can talk about sex in a mature manner while also acknowledging their unique feelings on the matter. And it’s the discoveries each of them makes along the way that brings about the most comedy.
But, like any comedy for adults, the film also has a dramatic tilt to it, and Wilde edges the story back-and-forth between the two tones extremely well. Joe and Angela fighting is played for laughs at times, but the sadness of their relationship comes through loud and clear. Hawk and Piña are much more intimate with each other, but the funniness of their openness is juxtaposed with a depth that arises through their conversations.
In the 2020s, Rogen has managed to make the transition from goofy stoner to stoner with real acting chops. In a stacked cast, he is the one who sells every moment the best. That’s not to say that Wilde, Norton, and Cruz don’t measure up, though; each of them inhabits their respective roles magnificently. The four actors play off each other as if they had been working together for years.
While The Invite will likely play better to those who have experience with long term relationships, its insights — and occasional bawdiness — make it a comedy that can be appreciated universally. With four actors at the top of their games and a razor-sharp script made even better by some well-done improv, it proves that you don’t need to go low to get great laughs.
