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    life at the 15th hole

    Steak 48 spoils Houston Open VIPs with food, cocktails, and improv rap tributes

    Gabi De la Rosa
    Mar 29, 2024 | 9:00 am
    Memorial Park Golf Course

    Over four days 138 players will compete for their share of a $9.1 million purse at the Texas Children's Houston Open.

    Photo courtesy of Texas Children's Houston Open/Instagram

    With the popularity of Netflix's Full Swing series, many have turned their attention to the Texas Children's Houston Open, which tees off Thursday through Sunday in Houston.

    This PGA tournament is a warmup for many pro golfers who follow it up by playing in the famed Masters Tournament at Augusta National. Over four days, 138 players will compete for their share of a $9.1 million purse at Memorial Park Golf Course, which has recently seen a $34 million renovation spearheaded by Jim Crane and the Astros Golf Foundation.

    Ahead of the serious tournament play, many players participate in the Texas Children's Houston Open Cadence Bank Pro-Am, where amateur golfers get to play a round with a professional. This VIP ticket comes with a hefty price tag of $10,000, which is donated to the Astros Foundation and several other beneficiaries, including the City of Houston, Memorial Park Conservancy, and Texas Children's Hospital.

    Orbit tees off at the Cadence Bank Pro-Am. Photo courtesy of Texas Children's Houston Open/Instagram

    The Pro-Am is a way for golf pros to prepare for the tournament, spend time on the course, and schmooze with sponsors. For amateurs, it is the chance to feel like a VIP, play in tournament conditions, and be treated to the perks professionals see regularly.

    Tournament sponsors rolled out the red carpet for Pro-Am participants with several tents offering open bars and food ranging from barbecue and hamburgers to seafood. Players also had the opportunity to pick up tournament swag from select apparel and sports equipment companies. Personalized head covers, embroidered Astros gear, and other golf ware were all up for grabs.

    Steak 48, a sponsor of the Pro-Am for the past three years, was one of the most sought-after spots during the day-long event. Set up on Memorial Golf Course's signature 15th hole, a par 3 with a sloping green and water views, players were treated to a fully stocked bar, tasty bites, and live music.

    After teeing off, golfers snagged mini versions of Steak 48's crowd-pleasing bites, including New York strip with hash browns, lobster rolls, meatball grilled cheese, and vanilla and caramel cakes.

    Meatball grilled cheese, anyone?Photo by Katherine Ross

    Taking the opportunity for a more personalized approach to community giving, Steak 48 also partnered with golf star Wyndham Clark for a celebrity dinner at its locaiton in River Oaks District earlier in the week.

    "Houston is a fantastic city, and it did not get that way by accident. There are so many philanthropic people and foundations that do amazing work to make it the special place that it is. The Astros Foundation and the Texas Children's Houston Open certainly fall into that category," Steak 48 founder and CEO Jeff Mastro tells CultureMap. "We are so fortunate for the opportunities and success that we have been provided here, and in turn, understand the responsibility and privilege that we have to give back to a community that has been — and continues to be — so supportive of us."

    The 15th hole was also the only place on the course with customized live music to accompany each player. Kelley James of Tee Box Freestyle hopped on the mic and improvised a rap as each player had their turn on the tee box. Half jokes and half well-researched anecdotes about the players, James made sure each golfer got noticed.

    Ben Griffin, a professional golfer out of North Carolina, said between great views, delicious food, and James' music, the 15th hole was one of his favorites during the Pro-Am. "It is fun and different from what anyone expects on a golf course. It's a nice twist and definitely adds some flavor."

    Many players participate in the Texas Children's Houston Open Cadence Bank Pro-Am. Photo by Katherine Ross

    Although much of the attention at the Pro-Am centered around big names like Scottie Scheffler, Will Zalatoris, and Houston's own Sahith Theegala, VIPs of a different kind also took center stage. A handful of patients from Texas Children's Hospital who have golf dreams of their own had their chance to learn from the best, including Wyndham Clark, who spent time with the teens and gave them pointers on their golf game.

    Aside from the luxury treatment, large winnings, and celebrity sightings, the Houston-based tournament is all about seeing the Texas Children's Hospital patients starry-eyed and smiling on the course with some of the best golfers in the world.

    -----

    The Texas Children's Houston Open takes place March 28-31. For tickets and more information, visit the tournament's website.

    golfhouston openhouston open pro-ammemorial golf coursememorial park golf courseparkssahith theegalascottie schefflersteak 48texas children's houston openwill zalatoris
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    a new record

    Houston Livestock Show and Rodeo commits over $30 million to education

    Jef Rouner
    Dec 2, 2025 | 10:00 am
    Houston Livestock Show and Rodeo cattle exhibition
    Courtesy of the Houston Livestock Show and Rodeo
    The money supports studies in fields such as animal husbandry.

    The Houston Livestock Show and Rodeo continues its annual tradition of breaking its own record when it comes to educational endowments. On Giving Tuesday, the organization pledged to disburse $30,353,380 in 2026 in the form of scholarships, grants, and other funding.

    “This milestone moment of reaching $30 million in a single year highlights the Rodeo’s unwavering dedication to Texas youth and education,” HLSR president and CEO Chris Boleman said in a statement. “Thanks to our loyal donors, sponsors, more than 36,000 volunteers and dedicated attendees, 2026 will reach historic heights in supporting the next generation of leaders, agricultural professionals and organizations that share the Rodeo’s mission.”

    This brings the total of education funding provided by the Rodeo since 1932 up to $660 million. Last year's $28 million commitment also set a new record.

    One innovation this year is the establishment of the Area Go Texan Vocational Scholarship, a program that expands on the relationship with 68 Texas counties through the Area Go Texan affiliate program. One student from each county will receive $6,000 toward a degree or certificate in a vocational field at a Texas nonprofit college or university. Another $500,000 in vocational scholarships will awarded to 10 schools in 2026. Guidelines for applying can be found at this link.

    In total, the Rodeo will hand out $15,126,000 in scholarships, $11,273,500 to junior exhibitors, $3,430,880 in grants, and $523,000 in graduate assistantships. Grants will be awarded to 82 Texas institutions and organizations, such as Arts for Rural Texas, BridgeYear, The Bryan Museum, Diversity in the Arts and Entertainment, Greater Houston Partnership Foundation, Multicultural Education and Counseling through the Arts (MECA), Space Center Houston, Texas State University Development Foundation, and University of St. Thomas at Houston.

    Money for the annual endowment is raised through the annual auctions, sales of livestock and art, and through charitable donations. The goal of the endowment program is to promote study and research in agriculture, animal husbandry, and other fields that directly benefit the Rodeo.

    The Rodeo is scheduled to run from March 2 – 22, 2026. More information on performers, attractions, and vendors can be found at RodeoHouston.com. Scholarship applications are open through February 2, with funds being awarded in summer 2026.

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