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New fitness gym promising 'mood above muscle' pumps into Houston

New fitness gym promising 'mood above muscle' pumps into Houston

Blink Fitness Houston
Blink Fitness promotes "mood over muscle." Photo courtesy of Blink Fitness

The holiday season means many locals have a proclivity to make new year’s health changes — especially new or renewed exercise regimens. Fitting, then, that a national fitness brand is opening its 100th gym in Houston — just in time for all those January 1 resolutions.

Blink Fitness has announced four new workout gyms in the Houston market, with the opening of its Spring Branch location marking 100 gyms nationwide.

Blink Fitness Spring Branch will be located at 7840 Long Point Rd. in the Spring Valley Shopping Center. Blink Fitness Westchase will be located at 11145 Westheimer Rd. in the plaza at the intersection of Westheimer Road and Wilcrest Drive. In addition to the Spring Branch and Westchase gyms, Blink Fitness is opening in the Glenbrook Valley and Northline neighborhoods in early 2020.

To toast the 100th Blink Fitness center opening, the Spring Branch location will be hosting a preview party from 1 pm to 4 pm on Saturday, December 7. The first 100 eligible guests will receive a free membership, and Blink will be giving away prizes every hour. Houston’s own Kealia Ohai, captain of Houston’s pro women’s soccer team the Houston Dash (and future Mrs. J.J. Watt) will host a fan meet-and-greet and sharing tips about her fitness routine and why she shares the Blink philosophy that exercise contributes to both physical and emotional health.

“I am incredibly passionate about empowering people of all fitness levels to prioritize their health and wellness through exercise,” said Ohai, in a statement. “Blink Fitness’ mantra of 'Mood Over Muscle' shakes the stigma that gyms are only for the elite athlete.”

Indeed, mood is key here: Gym-goers are greeted and encouraged by specially trained employees called “Mood Lifters,” who are meant to provide a positive, uplifting experience. Blink Fitness fitness centers in Houston will feature cardio machines, strength equipment, dumbbells, and designated areas for stretching, HIIT, bodyweight training, and more, according to a release.

Certified personal trainers will be available for members looking for one-on-one fitness coaching, and every membership comes with a free personal training start-up session. On an ongoing basis, personal training sessions start at $30.

The gym recently launched its Blink Fitness mobile app, which boasts hundreds of workout videos, including HIIT, strength, yoga, stretching, Pilates, spinning and treadmill classes, as well as guided meditations.