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    Shopping spree!

    3 Houston suburbs lead sleigh full of cities with biggest holiday budgets

    John Egan
    Nov 26, 2021 | 9:35 am
    The Woodlands Holiday Market
    Folks in The Woodlands spend big bucks on the holidays.
    Visit Houston Texas

    If you live in The Woodlands, Sugar Land, or League City, you may be making a holiday shopping list as long as a stocking and checking it more than twice.

    These three Houston suburbs rank among the 10 U.S. cities with the fattest holiday budgets, according to a new study from personal finance website WalletHub.

    The Woodlands ranks third nationally, at $3,073, while Sugar Land comes in fourth ($3,023) and League City lands at No. 10 ($2,778). Pearland ranks 13th ($2,669) and Missouri City appears at No. 80 ($1,499), while Houston ranks 372nd ($783).

    “To help consumers avoid post-holiday regret, WalletHub calculated the maximum holiday budget for each of 570 U.S. cities using five key characteristics of the population, such as income, age, and savings-to-monthly expenses ratio,” the website says.

    A suburb of Dallas-Fort Worth wraps up the No. 1 spot on the national list. Flower Mound, according to WalletHub, boasts the most Santa-friendly budget among all the cities: $3,427. Flower Mound ranked second last year ($2,973) and third in 2019 ($2,937).

    Seven other DFW cities unwrap rankings in the top 100:

    • Allen, No. 12, $2,688.
    • Frisco, No. 30, $2,133.
    • Plano, No. 33, $2,044.
    • Richardson, No. 43, $1,857.
    • Carrollton, No. 56, $1,698.
    • North Richland Hills, No. 76, $1,544.
    • Irving, No. 89, $1,439.

    The two biggest cities in North Texas are on the Scrooge-y side: Fort Worth appears at No. 257 ($920), and Dallas ranks 365th ($787).

    In the Austin area, the holiday budgets are more on the lean side, like Santa on a diet:

    • Cedar Park, No. 48, $1,770.
    • Round Rock, No. 134, $1,200.
    • Austin, No. 188, $1,049.

    Meanwhile, the San Antonio area’s two entrants on the list feel like they’ve earned lumps of coal:

    • New Braunfels, No. 196, $1,034.
    • San Antonio, No. 371, $783.

    “In general, consumers are ready to spend and to have social experiences both within and outside the home. This spurs consumption in multiple categories, including food, décor, apparel, and gifts. This trend toward increased spending is mitigated by lingering COVID health concerns, including reticence to shop in physical stores, gather in groups, and travel,” Barbara Stewart, interim chair of the University of Houston’s Department of Human Development and Consumer Sciences, tells WalletHub.

    The National Retail Federation predicts a record-shattering holiday season for retail sales, growing between 8.5 percent and 10.5 percent over 2020 to between $843.4 billion and $859 billion. Meanwhile, professional services firm Deloitte envisions a 7 percent to 9 percent spike in holiday spending this year versus last year. Commercial estate services provider pegs the projected increase at 8.4 percent.

    “The outlook for the holiday season looks very bright,” says Jack Kleinhenz, chief economist at the National Retail Federation. “The unusual and beneficial position we find ourselves in is that households have increased spending vigorously throughout most of 2021 and remain with plenty of holiday purchasing power.”

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    news/city-life

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    dream a little dream

    New Houston business crafts classes, coffee, and community in Montrose

    Eric Sandler
    Sep 2, 2026 | 5:00 pm
    Little Dreamer Creative Kelley Eggert
    Courtesy of Little Dreamer Creative
    Kelley Eggert is puting the finishing touches on Little Dreamer Creative

    The man behind a string of successful Houston coffee shops and a veteran art teacher are teaming up on a new business that’s designed to get people away from their screens and working with their hands. Called Little Dreamer Creative, the new business will celebrate its grand opening this weekend on Saturday, September 5 from 6-9 pm, and Sunday, September 6 from 10 am-2 pm (1004 Taft St.).

    The two-day celebration reflects the wide range of experiences Little Dreamer Creative intends to provide. Saturday night will feature live music, food, and a vendor market, while Sunday’s events include art activities and a market of local artists. Participating vendors include Zozo Fresh, Earth.Oils, Alchemist, Little Dreamer Coffee, Chilesquiles, Tucker Family Fungi, Award Winning Farm, and Amaize Artisanal Flatbreads.

    Art teacher Kelley Eggert and coffee veteran Matt Toomey founded Little Dreamer to serve a range of needs. Having recently left her role as a ceramics professor at Lone Star College, Eggert will teach art classes for both kids and adults. Toomey, who’s shed his managerial responsibilities at Little Dreamer Coffee to focus on this new venture, will use the space to launch a number of new brands, including Third Eye Yoga and Nothing But Flowers, a new beverage concept related to teas and other drinks made with flowering plants.

    “I love teaching. That is my calling is to be a teacher. It's literally in my astrology,” Eggert says. “But I don't want to teach for academia. I want to teach for the beauty of using art to heal, to meditate, to break away from phones and computers and all of that.”

    Unlike a maker space that has tools and other heavy equipment, Little Dreamer Creative’s classes will be more project based. People could come in for three hours on a Sunday, for example, or for six hours spread over three weeks.

    “[Little Dreamer] is more about art and human expression, you know, how that is a fulfillment of the desire of humanity — to express yourself with something creative and beautiful, and if it's not beautiful, who cares? You're not really attached to the outcome of it. You're just doing it for the sake of it,” Toomey explains.

    In addition, Little Dreamer Creative will sell coffee, tea, and other drinks. While it doesn’t have a kitchen, it will offer items prepared nearby at Little Dreamer Coffee, the shop Toomey founded in 2025. In addition, Toomey is working pastry chef Alyssa Dole (Coltivare, Pinkerton’s Barbecue, LuLoo’s Day & Night) to develop sweet and savory baked goods and other pastries.

    At night on the weekends, Little Dreamer Creative intends to host live events such as concerts, comedy shows, and movie screenings. While it doesn’t have a liquor license, Toomey is developing mixers that will allow visitors to bring-their-own spirits to make cocktails.

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