Is there any car company in the world that inspires the feverish enthusiasm of California's Tesla? From the unveiling of the Lotus-based Roadster in 2006 there's been a waitlist to snap up the six-figure sports car. And did we mention it was the first all-electric car on the road?
Soon Texas customers (and wannabes) can check out the Roadster and the just-launched Model S sedan in person, with Tesla preparing to open a showroom inside the Galleria in the Nordstrom wing. Less like a traditional dealership and more like an art gallery or an Apple store, the colorful Tesla shops focus on interaction and display, not inventory. Along with floor models on display, there will be a design studio for customizing and pricing your own version.
"The store is designed to invite everyone — from toddlers to great-grandparents — inside to experience Tesla. You’ll never find a sign that says 'Do Not Touch.' In fact, our goal is just the opposite: we want everyone who enters the store to open the Roadster’s doors and jump right in," Tesla vice president George Blankenship writes on the company's blog.
This will be the first showroom in Texas, and Swamplot says the store will be open in the next 60 days, so holiday shoppers should have an easier time getting husbands to tag along to the mall.
What do you think of Tesla? Are you excited to check out the Houston store?