An innovative, luxurious Pilates studio is set to open in West University in December. It helps clients increase flexibility and strength through high-caliber, athletic-style classes in an upscale atmosphere.
House of Core will occupy 1,600 square feet at 4001 Bellaire Blvd, Suite B, with thoughtfully designed, semi-private suites and cutting-edge equipment that contribute to its premium Pilates experience. Among the studio’s 12 core classes are Killercore, described as an intense ab-focused workout; Bootyhouse, which targets core and glutes; Hot House, a 50-minute full-body workout in a heated studio; and Powerhouse, a full-body workout using the reformer, tower, chair, and weights.
Exclusive, limited time “Founding Memberships” will be available this month, promising early members value and exclusive benefits. Additional package options, gift cards, and private party bookings are also available for the holiday season, with introductory single-class pricing starting at $28.
Originally launched in Brentwood Village, California, House of Core quickly became a go-to for celebrities who loved both the studio’s high level of privacy and the intense, high-quality workout. The Houston outpost, helmed by founder and CEO Kim Yates and co-founder and COO Taylor Hedden, marks the brand’s first ever franchise expansion.
“We’re excited to bring a level of Pilates training and a wellness experience that Houston hasn’t seen before,” said Yates. “We’re building a beautiful and welcoming studio that will give members and guests more of a private training experience with classes that range from challenging full-body workouts to those that truly restore and rejuvenate the mind, body and spirit!”
Yates and Hedden aim to make Pilates accessible for anyone seeking to strengthen their bodies. Yates has worked in industries including pharmaceuticals, mortgage, and oil and gas. Hedden is an experienced entrepreneur and consultant.
The studio's aesthetic marries classic Pilates principles with a contemporary, elevated ambiance. Amenities such as curated playlists, accessible on-site parking, and carefully chosen, highly experienced instructors create a seamless blend of fitness and lifestyle. The studio’s high-end equipment will give members and guests accessibility to the latest Pilates innovations in a healthy, eco-friendly environment.
House of Core Houston will operate seven days a week, beginning as early as 6 am on select days.
