NeverLikedItAnyway is an emotional auction of sorts, a marketplace for the sale and purchase of break-up bounties. Nothing reverses a cold, hard emotional jilt better than a cold, hard dismissal of material mementos.

Founder Annabel Acton broke up with her long-term boyfriend five days before Christmas and found herself with a plane ticket to London that she no longer wanted — or needed. "I then started thinking about all the other things I had that I no longer wanted; things we'd bought together, tickets to shows coming up that I wouldn't want to see without him and even the jewelry that I loved but just couldn't wear anymore," Acton tells CultureMap.

After joking with her friends about a figurative site that would allow dumpees to sell the relics they’re left with when love goes awry, she realized she was onto something. People were laughing; they found it positive. Acton knew that in the little free time she had, she had to make this type of forum a reality.

"I wanted to create a site that offered a practical way to help people move on and see the bright side faster than they were expecting," she explains. "I also wanted to create a community that was bound by a shared experience and attitude dedicated to moving on."

She hopes that NeverLikedItAnyway helps its users unload emotional baggage and take an empowering step forward into a new-found independent lifestyle. "I think there's definitely something powerful and cathartic about parting with stuff that has sentimental value. You do this as a signal to yourself that you're ready to turn the page and make a fresh start."

The site's cheekiness is balanced with a healthy sense of communal support. Acton knows well that, in the end, it's patience with time that will get the lovelorn to a better place.

"When I had the [website] idea, I started researching breakups and quickly discovered there wasn't much out there that was witty, inspirational and a little irreverent. All there was was dramatic clichés and useless metaphors. It made me all the more determined to create a community with a bit of humor, lightness and attitude. I also became fixed on doing something that offered an action — sell something!"

What's unique about the community NeverLikedItAnyway facilitates is that the buyers are often as emotionally invested as the sellers."I've been genuinely touched by the community the site has generated," Acton reveals. "I've heard from many sellers that when buyers approach them, they are always offered advice and some sort of condolence for their breakup story."

So there might be one cliché that does ring true for NeverLikedItAnyway: Misery loves company. "When it comes to moving on, there's a lot to be said for a community that shares and offers advice on each other's stories. It makes you realize that someone, somewhere had it worse than you. And that, sad though it may seem, does help you move on faster to know that other people are in the same boat."

For example, there's one seller currently auctioning off her wedding band to help pay for divorce fees, but the content behind the ad aligns closely with Acton's intention: It’s strong and empowered rather than over-bitter and angry.

Expect grander plans from Acton in the future. NeverLikedItAnyway may be in mere infancy, but she already knows where she wants the business to head.

"It's strange to me that there are so many online dating sites, but none that really help when love turns sour," she says. "I'd love to thrive as an empowered community that offers practical advice for moving on and mending hearts. I'd love to see Never Liked It Anyway become a cathartic necessity for relationships gone wrong."

One day, you may even see an Acton-founded dating website all its own, helping users navigate the evolution of love — for better or for worse.