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    Foodie News

    Reality TV star is breaking all the rules with her new West Ave restaurant

    Eric Sandler
    Oct 30, 2013 | 1:01 pm

    At Trenza, set to open next week in the former Alto space in West Ave, Next Food Network Star runner up Susie Jimenez will get the chance to show Houstonians what she's been working on for the past six months. The restaurant's menu features Latin/Indian hybrid cuisine that pulls flavors from around the globe.

    "I think everyone describes my food as breaking all the rules," she tells CultureMap.

    Jimenez describes the decor as "a little modern, a little rustic, but it's nice . . . Everybody walked in and said 'Wow, I would never think of this as a Latin restaurant.' " That feel comes from the wooden floors that are contrasted with the more modern lighting fixtures. Jimenez says the private dining room is "nice and shimmering and glamorous and dark. People can lounge against the pillows and have a really good time."

    "I think everyone describes my food as breaking all the rules."

    During a recent pre-opening celebrity VIP party, Jimenez explains why she kept the lights up. "I wanted people to see the copper tables. There’s a lot of little details you hope people pay attention to." They include ladles on the wall with cactus in them that have to be watered every three days.

    There's a bar, but it's smaller than Alto's was. She worked with a bartender to develop the cocktail recipes. "I feel like it was very culinary not to grab things out of a bottle but to actually juice things."

    Turning to the food, Jimenez built the menu of sharable plates around recipes she's been cooking her whole life. "All of it are things my mom and my grandmother taught me," she says. "It’s got a rustic basis to it, but, when I went to culinary school, I would put my modifications in it."

    Jimenez cites her lamb vindaloo sopes as one example. "(The sopes are) exactly what my mom taught me, but she doesn’t know curries or Indian food. I added lamb vinadaloo and a fennel slaw. People said, 'Indian, Mexican, Italian?' and I said, 'Absolutely.' "

    Even her ceviche has a French-style mousse that's made with jalapenos. "Jacques Fox, the guy who owns Artisans was here," she recalls. "He said 'You put jalapenos as a mousee? French do not like spicy food.' I said, 'I know, why not? It is what it is.' "

    Jimenez says the goal for the dishes, which she says are bigger than tapas but smaller than entrees, is to get people to try a bunch of different items. "I want two people to be able to order four or five things and wonder 'What does the next dish taste like?' Even though you might be stuffed, I want people to go 'I want to try one more thing,' because I do that.

    "I walk out of places, like, I shouldn’t have had that last thing, but it was awesome. I think we all know what that’s like."

    For a more personalized experience, Trenza has a nine-seat chef's table where it will offer five and eight-course menus. Jimenez says she's "trying to keep it very exclusive" and will tweak options to suit diners' needs. "At the chef’s table, we’ll have a set menu, but the good thing about me being on the line is, I can go back there and make another three courses and surprise them," she says.

    Naturally, there are vegetarian, gluten-free and dairy-free items available. "I want people to walk away happy," Jimenez says.

    Trenza will host a series of invite-only previews this weekend then open for the public on Nov. 5. That's when diners will get to decide how happy they are.

    Jimenez helped design the bar program.

    Trenza tour October 2013 mixologist
    Photo by Eric Sandler
    Jimenez helped design the bar program.
    unspecified
    news/restaurants-bars

    there's the rub

    Restaurant known for 'new Houston cuisine' now open in Cypress

    Eric Sandler
    Dec 10, 2025 | 4:05 pm
    Jonathan's the Rub steak
    Courtesy of Jonathan's the Rub

    Jonathan's the Rub serves steaks and other dishes.

    A restaurant known for its eclectic “new Houston cuisine” has opened in Cypress. The fourth location of Jonathan’s the Rub is now open for dinner in Bridgeland (20215 Bridgeland Creek Parkway).

    First announced last year, the new Jonathan’s is located in Village Green, a 70-acre mixed-use development within the 925-acre Bridgeland Central district. The 5,500-square-foot restaurant includes two patios totaling 2,600 square feet, giving the restaurant plenty of room for private dining rooms, a bar area, and indoor-outdoor areas with fire pits and greenery.

    “We were looking for the next frontier — a community with a booming population and a clear vision for growth that aligns with our brand,” chef-owner Jonathan Levine said in a statement. “When we discovered Bridgeland and learned it was a Howard Hughes development, we were immediately impressed. With their reputation for developing generational communities, we felt confident that Bridgeland was the right place for our family and for Jonathan’s the Rub.”

    Like Jonathan’s three other locations, the menu at Bridgeland is built around Levine’s signature “new Houston cuisine,” a kicked-up take on comfort food that includes everything from lobster tacos and blackened shrimp and grits to Italian American classics and steakhouse fare.

    Village Green is also home to H-E-B and restaurants such as Sweet Paris Crêperie & Café and Crust Pizza Co. Austin-based burger joint P. Terry’s will open there next year.

    “Jonathan’s the Rub’s arrival in Bridgeland Central brings a distinguished addition to the culinary scene in both the community and northwest Houston,” said Jim Carman, president of the Texas region, for Bridgeland developer Howard Hughes Communities. “We’re proud to partner with exceptional restaurateurs like Chef Jonathan Levine to bring elevated dining experiences that enhance the lifestyle offerings for our residents and neighbors.”

    Jonathan's the Rub steak

    Courtesy of Jonathan's the Rub

    Jonathan's the Rub serves steaks and other dishes.

    news/restaurants-bars

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